In the past few years, I have been doing business projects in fourth-and fifth-tier cities (working for others and doing county economic research), so I have some understanding of the county economic environment. Although this topic is not in my interest, the observation and experience of doing business in the county town accumulated in recent years is just in line with the theme, so I will share it, hoping to bring some useful reference to young entrepreneurs in small counties.
First, it should be a good choice to be an e-commerce company with "agricultural and sideline products of origin" or simply open a small shop on Taobao. Note that the brand "country of origin" is more valuable in the future.
In the past few years, the development of county economy, after the gradual ebb of "land finance", mostly made a fuss about tourism and origin economy. Especially where there are no tourism resources, the economy of origin has almost become the only starting point. If your hometown is the traditional origin of some melons, vegetables, fruits and vegetables, Chinese herbal medicines and other special cereals, congratulations, God has given you a golden rice bowl.
In the past, the processing and sales of local products were intensive and large-scale, which not only involved huge investment, but also high risks. Now that there is the Internet and the trend of customized consumption, all you have to do is to buy it nearby and put it online, just like putting the product on the conveyor belt at your door, the machine (platform) will automatically take it to the buyer;
Second, if your hometown has good mountains, good water and good places, you can renovate the yard and old house in your hometown, or simply rent a small farmhouse and make a special homestay, which should also have a good way of making money.
This idea has three prerequisites: first, there are scenery to see; second, the roads are smooth; and third, it is unique. Location doesn't matter, it doesn't matter if you are in a corner. The home page is hung on the platform. You can find it everywhere when you open mobile navigation.
However, the most important thing in this is the characteristics. I don't know how to be characteristic, but I know that a very characteristic ecological manor is very successful with a small investment.
Here are the pictures I took at the manor-
According to the owner of this manor, the height of the yard is a circular ecosystem (sorry, the photos are not good and not very complete), and Zhongyang, melons, vegetables, fruits, fish and shrimp are enough for ten people to be self-sufficient. However, this system is only suitable for Guangdong, Guangxi and Hainan. ;
Third, it is also a good choice to make semi-finished products of specialty foods and then sell them online and offline in batches.
After hundreds of years of precipitation, the special delicacies in many places have formed unique techniques and attractive taste, but these delicacies have two common defects: one is that they can't be stored now, and the other is that the unique techniques are difficult to popularize. If you have the ability to develop it into a semi-finished product that can be mass-produced and stored easily, congratulations, you have found a way to get rich.
The year before last, when I was in a county town in Hubei, I saw a local selling Chinese buns. I felt very strange, so I went over and bought one. Who would have thought that the white steamed bun was unexpectedly strong and delicious? I said, how can you, a local, make such a white cake? He told me that the white cake was bought online and made by Shaanxi people. It is not only authentic, but also cheaper than making it yourself. I suddenly realized;
Fourth, supporting "government procurement" is a business to ensure the harvest in times of drought and flood. Not only should you have good contacts, but you should also use your brains and be willing to bear hardships.
There are generally no large industries in the county, and the larger businesses are generally dominated by the government. Moreover, there are many industries involved in government procurement, such as farmland water conservancy, communication networks, and government canteens. As long as you have a foundation in some aspects and a good connection in the city, it is a very stable business to undertake government procurement business.
The term "good connections" here does not mean that people are established by taking kickbacks and commissions, as in the past. Because the current government procurement is well-behaved, there will be no more days of collusion and sharing. However, there are still many certain rules for government procurement. If you have good contacts, you can be familiar with the habits and standards of government procurement in a certain industry. As long as you are willing to work hard, you can always find a service system that communicates smoothly with the government. As there are generally not many competitors bidding in the county government, the chances of success are very great for you who are fully prepared. As long as smooth service norms and processes are established, a single business may solve your annual business volume.
The birth peak of China population is 1988. At present, this population is in their early thirties. Most of them have received good education and are engaged in part-time jobs in first-and second-tier cities. Some advanced ones are called white-collar workers. However, the location that all migrant workers are about to face is either promotion or elimination. Because the goal of the enterprise is to make a profit, not to open a nursing home. The final destination of these people is naturally to return to their familiar hometown and choose a relatively stable entrepreneurial project.
Therefore, with such a demand market of tens of millions of people, how to build a model and help them realize their dream of returning to their hometowns is the best business in the next decade. Less investment, more return! This requires more people of insight to unite to build this platform. This is also the reason why I keep writing articles although I open my own shop. I hope everyone will work together and embrace this future change!
What business is suitable for doing in a small county?
To do business in a small county, that is, to open a shop, eat, clothe, live and travel. In a small county, there is only food left, so it is most appropriate to do catering. Choose a good location and a good project, and the investment in the county is not very large and the risk is small.
What project should I choose?
I have been engaged in the catering industry for six years, and I have a certain in-depth understanding of many foods. I have been doing mala Tang, and I found that mala Tang is a very promising project, because its audience has always been very fixed, with a large number of young people, and mala Tang belongs to fast food. As long as there is no problem with the taste and the details of opening the store are well done, the store will be good to open. There is also the simple operation of Mala Tang, the production process is not so complicated, there are no high requirements for the operators of Mala Tang, there are no troublesome processes and steps, unlike the chefs in restaurants, different dishes need different production methods, and learning is simple and quick. Husband and wife open a shop together in a small county town, which can take care of the family and start a business. This is very free.
There is mala Tang everywhere, so we must be competitive, otherwise how can we compete with others.
Because I like mala Tang, I like to think about these problems and find solutions. Let me give you a few examples:
First of all, the traditional mala Tang restaurant, whether it is a big brand now or a mala Tang restaurant made by yourself, you will find that it is very single, with a single category, a single dish and few choices for customers. We solved these problems, and I gradually upgraded to a series of hot goods: Yuanqi bone soup mala Tang, tomato mala Tang, Shuxiang maocai, spicy spicy spicy mix, and string-flavored string, and integrated them to make them. In addition, my dishes were as many as 150 or more, so there were more choices and more repeat customers.
There is also the decoration style, which I have been upgrading. Now this style is particularly popular, and the rate of entering the store has been greatly improved. Everyone likes a relaxed and elegant environment for eating.
In the end, it is not only the crowd that solidifies, but also the young people who are usually spicy. Why not let the old people and children also like to eat? This is also a huge group. Through improvement and research and development, I finally solved this problem. In our shop, men, women and children like to eat and drink our bone soup.
If you want to know more about bone soup malatang, you can leave a message or a message, and let's communicate.
China * * * has 285 1 small county towns. It is so many vibrant county economies that China has always maintained its long-term competitiveness in the world economic arena. However, with the further concentration of population and wealth in China to the eastern coast, the vast county towns located at the grassroots level in China have also experienced problems such as further population loss and lack of stamina for economic development.
So does a small county lose investment opportunities? No. Opportunities are left for more investment projects, and with the spillover effect of wealth and economy, population and wealth will inevitably shift. In recent years, with the country's increasing support for backward areas, the county economy in China has obviously improved, and small counties have begun to be full of vitality and investment opportunities.
As long as there are people in the health care industry, there is room for it to live, because the county is densely populated, spreads quickly, and people know each other very closely. It is not easy to have a foothold here by avoiding false products, immature and deceptive products to the maximum extent. Only excellent technology and effective products can make great progress in the county. Chen Nongfu's medicated diet is most suitable for taking root and sprouting in small counties.
As a well-known enterprise in the field of joining and exporting the whole Chinese medicine restaurant in China, Mr. Chen Nongfu has stepped up the development of county-level administrative units in recent years. According to big data analysis, among more than 260 franchise stores of Chen Nongfu, more than one * * * has 150 stores in the county town, which has become the main force of investment in opening stores. Moreover, most of these franchisees in Chinese medicine restaurants in small counties are better than those in big cities, and their profit prospects are very impressive and intriguing.
According to statistics, 57% of the bosses who choose to open stores in small counties belong to the successful entrepreneurs who work and start businesses in big cities and return home to start businesses. Not only with advanced economic concepts, management methods and business models learned in big cities, but also with sufficient funds. The reason why they managed farmer Chen's medicated diet shop vividly realized their second glory in life. Joining Chen Nongfu's medicated diet not only makes him healthy and healthy, but also brings health and health to his hometown folks, and even establishes a "home" cultural platform for his relatives and friends in his neighborhood. I'm afraid the biggest dream of a successful person should be the same!
Why is the business of Chinese medicine restaurants in small counties and communities better? Health care has a course of treatment. Medicated diet can not solve the problem in one cup. We need to develop the habit of drinking soup three times a day to be a little healthier every day. Opening Chen Nongfu's medicated diet in the county not only has better performance, more stable customers, but also conforms to the concept of health preservation. On the contrary, choosing the medicated diet in the commercial street is not Chen Nongfu's first choice, not only the rent of the store is expensive, but also the effect of health preservation is difficult to achieve because of the long-term inability to adjust and lock customers, and customers are easy to lose, and the performance of the store will be unsatisfactory.
Chen Nongfu's dream of medicated diet shoulders the historical responsibility of modernization of traditional Chinese medicine. However, it is not farmer Chen's medicated diet or a few people who can convey the concept of health and this excellent technology to every county. We call on every wise entrepreneur to join Chen Nongfu's medicated diet, respond to the national "Healthy 2030" policy, carry forward Chinese medicine and dietetic doctors, form a strong alliance between Chinese medicine and dietetic doctors, and make Chinese medicine and dietetic doctors popular in China, which is the unshirkable mission of every China person. We work together to earn wealth, help more people, make our people healthier and become the real Oriental Dragon.
With the development and further gathering of catering industry, service industry, retail industry and entertainment industry, small counties in China are becoming more and more convenient and livable. Various formats, including the joining of Chinese medicine restaurants, have broad living space and development prospects in small counties. For the joining industry of Chinese medicine restaurants, it is promising to invest in opening stores in small counties.
To do business in a small county, the consumption capacity, consumption market and input cost are relatively small, so when we choose projects, we should consider which good projects with relatively low cost and large consumption potential are suitable for the taste of the local market.
Here, I recommend a low-investment and high-profit project-Luwei cooked food project.
1, generally speaking, it doesn't take much to open a pot-stewed food shop, but a dozen square meters is enough. As a take-away form of catering, there is no need to set up tables, chairs and benches, and guests buy it and take it away. Reduce the cost of the store;
2, there is no need for more shop assistants, and husband and wife can do it. The labor cost is reduced;
3. Pot-stewed vegetables are usually made in the workshop and sent to the store counter for sale, so there is no need to open a stove, an open flame, etc. in the pot-stewed restaurant;
4. There are many kinds of marinated vegetables, such as gong goose, braised pork trotters, duck wings, duck feet, beef, cold salad, etc., which are suitable for people of all ages, men, women and children. Whether it is a holiday or a gathering with friends and relatives, the figure of marinated vegetables is indispensable on the table. The consumer market is very broad.
Therefore, it is a very suitable choice to open a pot-stewed food shop in a small county.
1, breakfast shop, light restaurant. In a small county town, there is not much entertainment, because his popularity is limited, but for breakfast, light catering, such as wonton shops, dumplings shops, noodle shops, and so on. Because people in small counties have to send their children to school in the morning, few people make breakfast. Moreover, if everyone else has to go to work at noon, it is unlikely to go back and cook a meal at noon, so we will eat something in the morning and at noon, and it is best to make this kind of light restaurant at noon.
2. Starting a business from the media. If you are in a small county, you must be next to the countryside. You or your friends must be from the countryside. Then you can shoot small videos, watermelon videos, etc., start a business from the media, and by the way, you can slow down the local products of your hometown. Now this piece is very hot, but it is not saturated. You can still do it as long as you do it seriously, and the investment is small and there is no risk, as long as you insist.
3. online celebrity Snack Shop. Competition in a small county is not as big as that in a city, and there will be no big brands. So if you can make a online celebrity snack shop with high cost performance, it is definitely possible. Because there must be a large number of students in small counties. These projects are low-cost investments and are suitable for small counties.
No matter how small the county is, there are actually many things you can do to do business, depending on your funds and personnel.
First of all, I recommend to be a community supermarket. Because people in every community are concentrated at the gate or in crowded places, it is good to open a small supermarket. Although the supermarket is not big, the things sold must be the daily necessities of people's family life. Vegetables, fruits, meat, eggs and other daily necessities should have rice, oil and salt.
Secondly, I recommend the breakfast shop, because people's life is faster now, especially when they send their students to school early in the morning, so they don't have time to get up and make breakfast. And the people at work don't have time to work early. As long as you are hygienic and the materials are fresh, and, um, the price is affordable, um, people will gather more and more slowly.
In fact, the two kinds of business I mentioned are relatively hard, so how can you make money if you don't work hard in the small county below? It's impossible for you to sit in an office and be a big boss.
Let's talk about my point of view. I have just returned to a second-tier city from a failed venture in a county. In fact, it is not a failure, but the time cost is too high and I can't afford it.
To do business in the county, you need to have the heart to live.
As I'm not from the local area, where are my relatives? I feel that the investment is relatively small, and I really put some thoughts into product selection, market positioning, decoration style and marketing, and I'm also familiar with business snacks, but the pace of life is too slow, consumption is not good, and the young population in the county is seriously lost.
Let's just say, as far as I know, those who earn more than 100,000 yuan a year are the best. So if you are local, you don't have much idea. If you want to make big money, don't consider it. The market is too small.
Maybe the size of the county cities is not the same. We are in a city with a population of 700,000 in Shandong.
Nowadays, with the development of economy, small counties all over the country have undergone great changes, whether in economy, culture, social customs or even concepts, which has brought a great benefit, that is, your development space in the county has become larger and your income will be diversified. In such a favorable economic environment, there are many businesses that can be developed in small counties. Below, I will list some common ones that can make money.
First, there is a saying that pigs standing on the tuyere will also fly. Now that the e-commerce dividend has not disappeared, you can do e-commerce. The main products are preferably agricultural products, local unsalable products or local characteristics. Why? Most counties will have certain subsidy policies or other benefits when selling such products, which requires you to find out in advance. Another is the green industry. Let me give you an example. My hometown is rich in loquat, and the average price of fruit farmers' sales is around 8 yuan/kg (this is the average price in recent two years, which fluctuates), but some people will make it into loquat cream, which has become a good health product for clearing away heat, relieving cough and resolving phlegm. The lowest price of ordinary bottles is in 50 yuan, and the better ones are in 100-200 yuan, and there are quite a few people who like it. I won't say more about the details, but you can experience it yourself and combine it with your actual situation.
Second, entrepreneurship, as its name implies, is an innovative industry. Everyone is doing it all at once, and you can't get any benefits if you go up. Therefore, by doing something that can help others, you can naturally make money. I still want to give an example to illustrate that my hometown is a small rural area, which is quite remote. In the early years, the cement road was blocked, and many things could not get in or out. No one collected the duck feathers and waste plastic bottles that killed ducks in the countryside, so some people in the village set up a waste collection station, which was once disgusting. Slowly, all the waste products in the village were sold to him and earned a lot of money. Therefore, you can basically succeed in doing what some people need now but few people do or don't want to do. You have to observe the details of daily life more carefully.
Third, the tertiary industry business. For example, in the past, you opened a restaurant to eat enough. Your large quantity and cheap price were definitely a big attraction, but now it is not, because such stores are all over the street. Therefore, you can open a sightseeing restaurant, which is attractive as long as the price is right. After all, people now want not only delicious food, but also a good dining environment and dining experience. Through this example, I just want to make it clear that you can increase the added value of traditional industries and slightly weaken their main functions.
Entrepreneurship itself is a variety of things, and anyone can create different businesses. Therefore, I just want to provide ideas and specific entrepreneurial directions here. I suggest that you decide according to your actual situation and your living environment. After all, business needs a market.