Clothing is the best medium to show their personality, and every woman wants to wear clothes to show her beautiful self. Therefore, owning your own clothing store is the pursuit of many women, so what investigations and precautions do we need to do when choosing a women's clothing brand to join in order to find a brand that suits you?

First, how to choose brands with different positioning

Before choosing a brand, you must first choose a brand that suits you according to your own factors.

1, what kind of brand is suitable for your own market? For example, there are many local brands of Shaoshu and Fast Fashion, which may be due to the large market demand, so if you want to make such a brand, you will have great competitiveness. If you have good business experience in this kind of positioning and are not afraid of competition, you can try. If you want to differentiate and avoid the local Red Sea positioning category, you can consider the brand of Zhongda Shuding. At present, the positioning brand of Zhongda Shuding (30-45 years old) is much less than that of Shaoshu Fast Fashion in the market, and the positioning crowd is mainly career-oriented women or social elite women (with certain economic strength). The brands of this positioning crowd are not as ups and downs as those of Shaoshu Fast Fashion, and will be less in the initial stage of operation. You can have explosive performance as soon as you start business, but these brands are suitable for long-term operation. As consumers get older, their quality will increase and their dependence on brands will increase. Therefore, as long as you can stabilize the balance of payments in the first two years, such brands will be a form of gradual increase in the later period.

2. At one's own age, one's own positioning circle determines what kind of products she is suitable for. A friend I know had a deep experience. She made a brand of fast fashion, but she lost a lot without making money for five years. Later, when I chatted with her, I was puzzled that she was well-funded, and she was willing to invest money to promote the brand at a discount, that is, consumers did not pay the bill. She has many contacts and good friends, and she hasn't seen any business introductions. At that time, I told her that you were right, but the mistake was that you made something that didn't suit you. You are almost forty years old. Do you know what clothes young people want now? Although you have a good circle of friends, most of your friends will be similar in age and taste to you, so they can't bring you benefits. You can simply say what kind of taste orientation you are, and then make a brand that is consistent with yourself, so that it can be easier to do it. If you just want to be a brand that doesn't match yourself, then you must find someone who is in line with the brand positioning you want to do.

Second, investment funds

Everyone wants to invest with the least money to get the best return, but in fact, there are very few such examples. If we blindly pursue low investment and high return, you may lose again and again, and you may be cheated. But the higher the investment, the greater the return. What we want to say here is that when you determine the positioning brand you want to invest in, you need to measure yourself according to the investment of the brand. For example, the brand you want to invest in now needs one million yuan to operate in order to ensure the benign operation of the brand. If you only have 800,000 yuan, you are advised not to do it, because manufacturers usually lower their investment to tell you in order to lower the investment threshold. For example, if he tells you that one million yuan is needed, it is likely to be 100. The current market is not as competitive as it used to be. It is not profitable to open a store. It takes time for brands to enter the market to cultivate VIP groups and market precipitation, and it takes different time for brands with different positioning. The success rate of operating with the funds that you can put into use will be higher, otherwise there will be a tragedy of falling down in the desert before you see the oasis.

Third, the product

Products are the core of investigating clothing brands. Here are some key points of clothing:

1, the quality of products, the quality of workmanship, a brand wants to have a good market reputation for long-term development is the key, and the inspection of clothing products is mainly about the stability of workmanship, such as whether embroidery will be easy to take off the line and printing will be easy to fade.

2. Detail design is very important for demanding consumers, such as cuffs, collars and group pendulum, which can reflect the differences and competitiveness of products. Good brands often have their own souls in detail design.

3, clothing plate type: plate type can be said to be the soul of a brand, the so-called plate type is to make clothes according to different body shapes, and a good plate type allows people with body defects to "cover up their shortcomings and highlight their advantages." People's body shapes are divided into five types by modern clothing circles: A-shape, H-shape, X-shape, T-shape and O-shape. When choosing clothes, we should not only choose the style we like, but also choose the appropriate design pattern, so as to wear out your advantages.

4. Style: A good style is undoubtedly the most attractive to consumers. It is necessary to judge whether it is suitable for your own market according to the needs of your own market, such as professional clothes, banquet clothes, leisure and so on.

5. Price: Why is Gege a small point? Because once a brand with similar style, product quality and design has the same price, there is no profiteering in the current market among brand enterprises. If you want to make huge profits, you have to combine bulk goods yourself. So it's ok to compare the prices after determining the above.

Fourth, the brand operation ability

A brand is very important to the store's management and operation ability. A strong company in this respect will make you run smoothly and reduce your troubles, mainly as follows:

1, the store's image display ability, good image design support for newly opened stores will be more likely to attract people.

2, the training ability of employees, how to cultivate employees' sales knowledge and how to continuously train employees, how important it is for sales.

3, sales system This is a point that many people will ignore, but it is also very important. A good system is better and more convenient for you to control the store situation and the management of VIP customers.

4, event marketing planning, manufacturers can provide you with more effective activities so that you can quickly promote the market to ensure competitiveness, marketing activities mainly include opening, seasonal planning, specific days, VIP group maintenance and so on.

V. Style design of products

There are many kinds of product style design, and here we mainly talk about the stability of product style design. Once we cultivate the VIP in the market. Consumers will be dependent on brands, and only stable style design can ensure the stability of consumers in our market.

I have contacted some brands before, and the style of product design has fluctuated greatly due to the change of design director. So that the VIP group that has been trained can't accept such designed products, which makes it difficult to sell the goods for two quarters, and the franchisees are miserable. At this point, Caso Castle women's clothing has been relatively stable for 23 years because the chairman is the creative director.

Sixth, the brand's popularity and influence

The popularity of brands can play a role in determining consumers' buying behavior when they shop, and brands with higher popularity are more likely to be favored by consumers. In any case, it will greatly affect the result of consumers' choice. For example, when consumers lack the motivation to choose brands, they will choose products according to brand awareness. Brand awareness is often an important driving force to decide to buy when consumers are unable to distinguish brand differences but must engage in buying.

VII. Joining Policy

I didn't want to talk about the franchise policy at first, but considering that some friends may be more concerned, I will talk about it. In fact, many of us may know about the brand's policy at the first time when choosing a brand. I can tell you that the difference between the position and brand policy of each "similar" will not be great in the current market competition. If you see that a brand with the same positioning quality has a very good franchise policy, you will feel very relaxed, so I want to remind you to be careful of being cheated. When discussing policies with the factory, it's best not to blindly suppress policies, which is of little use. The factory's position is very firm. If you want to break the factory's position, you should break it according to what the factory wants you to do most. For example, if you want a 100% exchange rate in a quarter, you will definitely not agree to it. You can tell him that if you can meet my requirements, I can open several stores in a few years, and the manufacturer may agree to it as soon as it hears that it is mutually beneficial. This is just an example, which is not necessarily used in actual combat. The main idea is that after you know the basic conditions of the manufacturer, you want a better policy, then you have to put forward attractive conditions to make him cater to you. But remember one thing: "don't take policy as the main indicator to determine the brand to join."

These are the main points of women's clothing network in choosing women's clothing brands to join. I hope it will be helpful to everyone. If there are any shortcomings, I hope to leave a message and make suggestions! thank you