Let's talk about the first reason first. Master Kong is not fragrant in China, mainly because of health problems, because the highest sales of Master Kong instant noodles and unified instant noodles are Laotan sauerkraut beef noodles. However, some time ago, after the supplier's sauerkraut was exposed to health problems, because Master Kong instant noodles and unified instant noodles are customers of this sauerkraut supplier, many people simply stopped buying Master Kong Laotan sauerkraut beef noodles and unified Laotan sauerkraut beef noodles. In particular, Master Kong's Laotan sauerkraut beef noodles are even more implicated. Although suppliers and products have been tested by authoritative organizations, people have lost trust in these two brands, especially Master Kong's instant noodles, so naturally their sales plummeted, followed by a sharp drop in net profit.
Let's talk about the second reason first. This reason should be the main reason. If anyone who knows the instant noodle industry knows that the varieties of instant noodles in China are mostly consumed by the public, that is Laotan sauerkraut beef noodles. This time, it was Master Kong and the unified old altar sauerkraut beef noodles, especially Master Kong. This accident also allowed mainland instant noodle manufacturers to seize the opportunity. For example, the white elephant, relying on its own safe and hygienic sauerkraut, took the opportunity to catch fire once and its sales increased greatly. Then, with the recognition of domestic brands, Master Kong instant noodles and unified instant noodles were gradually abandoned, and mainlanders preferred white elephants. It's not necessarily delicious, but at least it's safe and cheap. After the problem with sauerkraut, Master Kong changed to a new supplier of sauerkraut, but the price of beef noodles with sauerkraut in Laotan also rose.
Generally speaking, the reason why Master Kong's instant noodles are not fragrant in China is because of the influence of the sanitary storm of sauerkraut and the recognition of domestic brands. More people like to choose domestic brands.