Zhengzhou IKEA are selling what
In a sense, IKEA opened up a new model of the furniture market.
Hot dogs, cones, ice cream, Ikea no longer seems to be a single place to buy and sell furniture, but a place for young people to hit and relax. Ikea's founder is called Ingvar _ Kamprad, 1956, Ikea's first store in Sweden opened a restaurant, the purpose of opening catering is very simple to make shopping malls full of people.
The furniture retail brand from Sweden, after half a century of development, has not only become the world's largest furniture retailer, but also firmly grasped the Chinese market, bringing the IKEA model that is different from the traditional furniture sales model. According to IKEA China's strategy for the new fiscal year 2021, it will invest 200 million yuan in product upgrades in fiscal year 2021, including the addition of more than 2,000 new products, of which, 700 will be made sustainable and 250 will be priced lower.
Ikea restaurant products, especially the logic of creating explosive products, in fact, are related to the important laws in the hearts of users. To take a simple example, behind the $1 cone is actually the law of peak and end, which was put forward by Nobel Prize-winning psychologist Daniel Kahneman: a person's memory of an experience is determined by two factors, the feeling at the peak (whether positive or negative) and the feeling at the end, which is the law of peak and end. In a small way, you can see the appeal of IKEA.
How about IKEA furniture
1, in fact, IKEA furniture is indeed some not durable, but not durable and not strong does not mean that the quality is poor, which also belongs to the aspect of industrial design. As if disposable paper cups do not have to do so strong and delicate, different products have different positioning. The poor quality and lack of durability are indeed two concepts, and related to its positioning, such as a pair of disposable chopsticks, from the durability of the chopsticks is certainly not as good as the serious chopsticks, but there is the same quality of disposable chopsticks and the quality of the serious chopsticks of the difference between the very good quality and the very bad quality of the chopsticks, and Ikea probably belongs to the kind of quality of disposable chopsticks
2, Ikea's furniture, some of which are usually not affected by the mood of taste and preference or The goods that are not easy to replace are very durable. For example, mattresses, there is no difference in color, suitable for a person's physiological needs of softness and hardness is usually unchanged, but also not too affected by technological advances, spring mattresses are still the mainstream, so they have a 30-year warranty.
3, Ikea furniture and kitchen cabinets, Ikea cabinets countertop material is fireproof board, and other high school and low-grade cabinet manufacturers are expensive quartzite and acrylic, three meters of fireproof board price of only more than two hundred yuan, is quartzite acrylic 1/10, smooth feel anti-slip particles delicate, and quartzite acrylic incomparable warmth, the real price is good. And this cabinet also has a thirty-year warranty.
4, Ikea furniture, a furniture purchase is not only to buy the goods themselves, after-sales service and warranty also belongs to the value of the goods, it is usually not possible to buy a reassuring thirty years of furniture.
The above is today to share with you about Zhengzhou IKEA are selling what knowledge, but also introduces the IKEA furniture how the content, I hope to be able to bring you help. In fact, IKEA furniture is also a very good brand, affordable, cost-effective is also relatively high, you can rest assured that you can choose, if you still want to know the relevant knowledge, you can continue to pay attention to our website Oh.