In February 2004, a little-known Sichuan hotpot restaurant also came to Beijing to join in the fun. At first, like all new stores, it didn't attract the attention of the industry at all, and people were used to new entrants who didn't know whether to live or die. Not long after, colleagues found that diners lined up outside the dog days hot pot restaurant!
You know, in the dog days of Beijing, the temperature is often as high as 30 degrees, which is the lightest season for hot pot business. Many hot pot restaurants either provide other dishes or let some employees go home to rest. However, it is a miracle that this store has to "turn over Taiwan". The creator of this miracle is "Haidilao".
Where did the underwater fairy come from, so capable? What tricks does it use to win the favor of hot pot lovers in Beijing? Ask those diners who line up outside the door in dog days, why do you like fishing in the sea?
"The service here is' abnormal'. Waiting here, someone will shine shoes, manicure, provide fruit platters and drinks, and surf the Internet, play poker and play chess, all for free! "
"It's different from other restaurants here: it's easy to fog when you eat hot pot glasses, and they give you flannel; Girls with long hair will give you a rubber band, still pink; When the mobile phone is placed on the table, it is easy to get dirty when eating hot pot. I will also give you a plastic cover for mobile phones. "
"I can call my name the second time I go to the waiter, and I will know what I like to eat the third time. The waiter saw that I had a cold and quietly went to buy medicine for me. I feel like I am at home. "
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With these, you can stand in Beijing? Restaurant owners say it's easier to open one shop than two. Only when the three stores are immortal can they be competent. Some people are full of doubts, others are waiting to see the play. Soon, the second store in Haidilao opened, which was equally popular. The third and fourth stores ... In just four years, Haidilao opened 1 1 stores in one breath in Beijing, and there was no franchise store.
In 2006, Yum! China Company put the New Year's Eve dinner in Beijing Peony Garden Store in Haidilao, and said that the purpose of the New Year's Eve dinner was to "visit and learn". Delicious! Is the world's catering giant, KFC, Pizza Hut all over the world. At that time, there were less than 20 stores in Haidilao. Zhang Yong, the founder of Haidilao, said, "It's like learning from ants.
To put it bluntly, it is to help customers be bosses and be their own relatives! !