1, franchise mode:

Franchise store is an enterprise organization that authorizes its service seal to the franchise store owner, so that the franchise store owner can attract consumers in the commercial consumption market with the image, brand and reputation of the franchise headquarters.

2. Advantages of the franchise store:

Each franchise store has strong flexibility, initiative and autonomy. The market is relatively stable, with independent brands, and the advertising of the headquarters is relatively strong. It is easier to manage, and the purchase and decoration are more unified.

3. Disadvantages of franchise stores:

Franchise stores are easy to form their own teams, lack team spirit, and are not convenient for unified management and operation.

Second, direct sales stores

1, direct store mode

Direct-operated stores refer to chain stores directly operated by the head office, that is, the business form of direct operation, investment and management of retail stores by the head office of the company.

2. Advantages of direct stores:

We can mobilize funds, operate strategies and develop and use holistic undertakings in a unified way; It is easy to give full play to the overall advantages in terms of personnel training and use, development and promotion of new technology products, modernization of information and management, etc.

3. Disadvantages of direct stores:

Each member store has little autonomy, and its enthusiasm, creativity and initiative are limited.