On April 6, 2010, when Xiaomi was officially founded in Yingu Building in Zhongguancun, Lei Jun drank millet porridge with 13 Xiaomi startup employees and took a group photo to commemorate the event, leaving behind a precious photo with historical significance.
Since then, millet porridge is very significant for millet, and to this day, every millet house has the tradition of "dry this bowl of millet porridge" when it opens.
Today's Xiaomi, Lei Jun and a few good buddies still look good.
2, what is the rice flour and rice flour festival?
Xiaomi has never defined "rice flour" from an official point of view, and this title was voted by netizens. According to the senior old Mi fans, netizens in September 2011 in the millet community spontaneously initiated a vote in dozens of candidates for the word "Mi Fan" as the name of the millet fans, a turn of the eye is six or seven years.
In order to thank the fans for their company, Xiaomi will designate April 6, 2012 as "Mi Fan Day", and will organize a grand event in early April every year to celebrate with the fans.
The newest addition to the family is the newest addition to the family, the newest addition to the family, the newest addition to the family.
3, why is millet company named "millet"?
The story of the name "millet" is also very interesting. At first, there are many alternative names, a few founders thought of "Red Star shines on China", wanted to take the name "Red Star", but because of the Red Star two wow head and give up. Later, they thought, why don't we just call it millet? Millet is the main staple of Chinese people, and everyone can't live without it, so we feel very close to it when we mention it. So, finally took the name millet.
Lei Jun had a microblog in 2011, specifically on the netizen's question to make a clear answer: "Xiaomi's 'm' word pinyin is mi, first of all Mobile Internet, Xiaomi want to do the mobile Internet company; the second is mission impossible, Xiaomi want to complete can not be done. Impossible, millet to complete the mission can not be completed; of course, we hope to use millet and rifles to conquer the world. Finally, we hope that 'millet' this kind and lovely name to become everyone's friend."
In addition, millet slightly square LOGO upside down, shaped like the Chinese less a little bit of the "heart" character, quite "for the user to save a little bit of heart" imagery, the text, shape, and meaning of one.
4, millet Slogan is what?
When Xiaomi was founded, it used "born for fever" as its slogan, favoring the top configuration of the product level;
In 2015, it launched a brand new slogan: "Let everyone enjoy the fun of science and technology". Complementing the increasingly broad coverage of millet products, it is easier for people to have ****ing.
5, Mi Bunny cartoon image is how to come?
The Mi Bunny is the work of designer Sun Guangdou (Master Dou), a cartoon rabbit image wearing a Lei Feng hat. As the mascot of millet company, Mi rabbit in millet MIUI system is the most common, at the same time, with the growth of millet, Mi rabbit image presents a variety of versions, in addition to a variety of Mi rabbit doll dolls, but also derived from a number of Mi rabbit image elements of millet products, such as Mi rabbit block robot, Mi rabbit intelligent story machine, etc., loved by the Mi fans.
In fact, Xiaomi had considered using primitive people and small dinosaurs and other sharp images, but ultimately chose the cute rabbit; Mi rabbit is also in many names filtered out of the most affectionate title.
It is said that senior Mi fans have enough Mi Bunny-related collectibles in their homes to form a Mi Bunny army.
6, the previous Mi Fan Festival have happened on those big events?
The first Mi Fan Festival: April 6, 2012, the second anniversary of the establishment of the millet company. In the D-park of Beijing's 798 Art District, Xiaomi held the first "Mi Fan Festival", released the telecom contract machine and preferential packages; Xiaomi cell phone sixth round of 100,000 units open for purchase, sold out in six minutes. Lei Jun wrote on the greeting card to the rice fans: "The philosophy of millet is the philosophy of rice fans."
The second Mi Fan Festival: On April 9, 2013, Xiaomi held a conference at the China National Convention Center in Beijing, officially releasing Xiaomi 2S and the youth version of Xiaomi 2 - Xiaomi 2A; 200,000 units of Xiaomi phone 2S open for purchase. Xiaomi also officially released during the beta period on the well-received MIUI V5 system. The belief of that group of rice fans because of the millet 2A more and more firmly.
The third Mi Fan Festival: April 8, 2014, Xiaomi **** sent orders for more than 2 million packages, online 12-hour carnival, sold 1.3 million cell phones, sales broke 1.5 billion (8 the day of the overseas market exceeded 100 million), the miracle of entrepreneurship; Xiaomi's internal all-employee conference, and four-year anniversary celebrations held together.
The fourth Mi Fan Festival: 2015 Mi Fan Festival has five new products on stage, while providing a sufficient amount of stocked cell phones and accessories free of reservation to buy, and there are two hundred million yuan worth of value-added rebates waiting for the Mi Fan. Xiaomi's core products sold 2,112,000 cell phones, Xiaomi TV sold 38,600 units, Xiaomi routers sold 79,000 units, 720,000 smart hardware sales, accessories paid 170 million, orders totaled 2.9 million orders. As of 22:00 on April 8, 2015, the total payment amount broke 2 billion, and Xiaomi and Mi fans broke the world record together!
The fifth Mi Pollen Festival: April 6, 2016 Mi Pollen Festival celebrates the 6th anniversary of millet, six new products first sale; the whole series of cell phones 6 field spot, TV with a coupon reduction of 200, accessories from 50% off. The number of online participants exceeded 46.83 million people, total sales exceeded 1.87 billion yuan, and the total number of game activity participation reached 1.02 billion times!
The sixth Mi Pink Festival: April 6, 2017 Mi Pink Festival 12 new products first sale: including millet tablet 3, 64GB Redmi Note 4X, Mijia panoramic camera, etc., millet MIX/Note 2 spot purchase, millet 5s/Plus order 200 yuan, the whole series of cell phones to enjoy the staging; star products 50% off seconds, TV, laptop special offers, smart products up to a reduction of 100 yuan! The number of online participants broke another record, more than 57.4 million people, total sales exceeded 1.36 billion yuan.
7, what are the good benefits of the seventh Rice Pollen Festival in 2018?
Mijia IH rice cooker 4L, Xiaomi Notebook Air 12.5" 4G + 128G, Xiaomi Notebook Air 12.5" 4G + 256G, Mijia car air purifier cartridge, Xiaomi wireless mouse - five new products were debuted; in addition, you can play the Mi Rabbit game to grab $100 million in subsidies, and receive official Coupons to enjoy discounts, your long desired millet goodies may be in a limited number of seconds, start a good time do not miss.
Koppel finished, the end also want to share with you the story of my millet.
Time back to April 6, 2010, Lei Jun and 13 good buddies to raise the bowl with millet porridge, millet company was founded. Another time and space - in the winter of 2011, I was chatting with my good buddy Wang Hao in a small restaurant, and learned about Xiaomi phones for the first time.
Since then, I've had a strong relationship with Xiaomi, a self-proclaimed digital controller. Oh, maybe it's because of my relationship with Xiaomi that I started to call myself a digitizer.
The school's Internet speed slowed down my hand speed, the first few rounds of booking and public sale, I was not able to ride on the full millet car, this "king of deception" Wang Hao, but as I wish, with a new phone all day to show off with me, stick a film BiBi a bunch of anxious me every morning to drink millet porridge shock.
When I was tossing and turning to get my first millet cell phone, it was April 2012, and I was able to get it to work. On the 6th of that month, Lei Jun held a conference at D-park in Beijing's 798 Art District, which has a strong artistic atmosphere, celebrating the second anniversary of the establishment of millet, and releasing the millet phone telecom contract, while announcing the first "Mi Fan Festival" to open warmly. Since then, April 6 every year has become a millet and rice powder *** with the holiday, "rice powder" identity has become a personal label that I and Haozi proud.
Now that I think about it, maybe it's the Mi Fan Festival that brought me good luck, letting me and my Mi Fan friends get on the exclusive Mi Time Train.
I remember when I was often with Haozi research MIUI, tossing new firmware, chasing the new machine news, and sometimes argued a red face; with those who know little about the smartphone students and friends, the two of us are talking about, millet cell phone how how how, Lei Jun how how how, how MIUI fun ...... later Kan Dashan content! Increased millet box, piston headphones, and even millet ecological chain in recent years after the enrichment and perfection, dazzling Mi family good things. After each god chat, I seem to be in the masses of the envy of the experience of a kind of extreme polite quality superiority.
At that time, I was youthful and enthusiastic, I did not know how to "mediate", low-profile, ignoring the surrounding stubborn resistance, the pursuit of truly beautiful things, not stingy, only willing to recognize the good things. As a result, when I entered society a few years later, I was often slapped in the face by the disgusting reality. As I've learned from my mistakes, my wings have gradually grown fuller, and I'm no longer impulsive; however, behind my steady demeanor, I still retain a warm and active heart in pursuit of my dreams.
My personal growth history is almost a projection of Xiaomi's evolutionary history.
Six years of rice fan career, I and Haozi drink blood, through the thorns, in their respective workplaces to get a solid position, although long ago, but **** with the enjoyment of millet brings the fulfillment and happiness.
Lei's millet from the establishment of the current 8 years, but also from the "national cell phone" gradually solid power, steady expansion, a leap into a national brand known to all, in recent years it is the blossoming of foreign countries, foreign recognition and appreciation.
Xiaomi cell phone, millet ecological chain, Mijia have products, every moment in the circle to create a boutique, every year on April 6 Mi Pink Festival, millet home and millet mall into the riveting force of the Mi Pink buy buy legion, which also has me and the figure of Hao Zi.
The hot-selling millet products make our rice powder "sugar content" higher, and chat with people blowing water Kan Dashan full of energy. The phone is unbeatable? The first thing you need to do is to ask your friends and family if they are interested in the product, and if they are interested in the product! And then ask me Xiaomi Mi Mix 2S promise? Your miscellaneous smart sensors also say things, heard of the Mi Home Smart Set? -- Of course, this is the inner subtext, the actual live dialog is: "Brother at least do not blow, Xiaomi Mi MIX 2S to understand?"
Although life is real and a bit cruel, the persistence of the goal, the ability to learn new things, always allows you to get rid of all the burdens and obstacles to stride forward, and ultimately achieve their own dreams. This truth is so to the millet fans who like millet, and also to the millet company itself. Perhaps, the pursuit of beauty, technological dreams, geek style, universal appeal ...... is the "millet culture", "rice fan culture" essence.
Lei Jun in the 2012 Internet conference put forward a "seven words of the Internet" - focus, extreme, word of mouth, fast. Now the millet in this track all the way speeding, have a crowd of love millet rice fans. And it's not just word of mouth that is passed down from Mi fans, there is also an unlimited pursuit of good things. Always believe that good things are about to happen!
Befriending Xiaomi has brought me into a super-cool tech world and made many like-minded friends; the Mi Fan Festival has allowed us to embrace Xiaomi at a closer distance, and also to embrace each other with the Mi fans and collide with more sparks of friendship.
On the occasion of the eighth birthday of Xiaomi, we hope that Xiaomi will be able to launch more powerful technology works. Mi Fan Festival for millet praise, love your heart, eight years unchanged!
Everyone Mi fans, this bowl of warm millet porridge, I dry! You guys?
Mi Pollen Egg Collection video remake, look at 6 years ago you and Lei greatly!
↓ "millet time machine: six years ago, the first Mi Fan Festival, Lei Jun and our **** the same memories"↓
* Some of the pictures in the article from the network