There are also claims that the takeout platform is full of 80 minus 67 yuan, click in to take a look at the chicken leg rice 86, this phenomenon is reasonable for merchants.

Full reduction activity is for customer traffic

The takeaway platform will regularly do activities, the merchant only to participate in the activities, the customer traffic will be high, the order volume will increase.

If the merchants do not participate in the activities, this time the customer traffic will be very low, this time is very unfavorable for the merchants who rely solely on takeout to make money. Full-price activities are almost unprofitable

Businesses that do takeaway platforms know that full-price activities are almost unprofitable, but if they don't take part in full-price activities, takeaway platforms reduce the exposure of their stores, which is sometimes really unavoidable.

A chicken leg rice costs about 8 yuan, and the selling price is at 15 yuan to 20 yuan. If it participates in the 80 yuan minus 67 yuan campaign, it means the merchant not only doesn't make money, but also loses money. But raising the price of the chicken thigh rice would allow merchants to make very little money while also increasing exposure.

The biggest wish of merchants who do takeout platforms is to at least maintain the capital per order so that they don't lose money. The fees merchants need to pay to participate in a takeaway platform.

First of all, there is the platform's draw, which is 20% for food and beverage takeout, meaning that 100 dollars will be given to the takeout platform for 20 dollars.

The second is the delivery cost, there are many customers who are reluctant to order if they see a delivery fee, so many merchants will pay the fee out of their own pockets. The delivery fee for each order of takeout is four dollars, and generally speaking, the merchant bears three dollars and the takeout platform bears one dollar.

There is also the cost of the red packet, when you order takeout there will be a variety of red packets, such as seven yuan red packet or six yuan red packet. The cost of the red packet is two dollars for the takeaway platform, and all of it is borne by the merchant.

If a customer orders 20 yuan of takeout, that means the merchant has to pay four yuan for the platform, three yuan for delivery, and if the customer has a red packet, he or she has to pay four to five yuan for the red packet, which leaves him or her with eight to nine yuan.

Businesses do catering takeaway, in addition to store costs and tableware costs, there are a series of seasoning fees, and most importantly, there are material costs. So merchants participating in takeaway platform activities will find more and more unprofitable, and takeaway platform pit more and more. So there are netizens who order takeout when they find the takeout platform full reduction activities are very attractive, but click in to take a look, and find that the price of food are very high, this phenomenon is very reasonable and very normal.

Because merchants must survive, survive must make money, make money must be profitable.

Merchants prefer takeout platforms to do some activities that are really favorable to the merchants, rather than this seemingly lucrative, actually losing money.