On July 22nd, according to the news of well-known reviewer @ Rice Review, now APPle's App Store has also added advertisements. When you search for an APP in the App Store, the first thing that appears is not the app you want to search, but other apps. The example he cited was: the first item that came out of Taobao search was Baidu.
The first content that appears for different keywords is completely different, in other words, this is a bit like the function of buying hot words on Baidu. When other APPs buy the hot words you want to search for, the app that spent money appears. This function is similar to Baidu's hot word search, for example, other brands appear in Xiaomi search.
The purpose of Apple's doing this is actually very simple-making money! But relatively speaking, the user's experience has come down. Originally, I wanted to find an APP. As a result, a search turned out not to be what I was looking for. Do you think the user experience can come up? The problem now is that the only way for iPhone users to get the APP is Apple's own APP store, so you have to put up with Apple's practice, otherwise you have no place to download the app.
So the last piece of pure land on the iPhone disappeared, and Apple's iOS began to bring its own advertisements. Seeing this, it is estimated that the friends in the Android camp are happy. It turns out that the iPhone can't avoid customs and will also join advertisements!
The appearance of this phenomenon indicates that iOS is no longer synonymous with purity and cleanliness. It has become the same as the Android camp, and it is not afraid of the most embarrassing platform in order to make money.