Introduction: In recent years, with the increase of market demand, cold chain logistics has developed rapidly, and the industry is also very optimistic about its prospects. However, managing cold chain logistics well is not an easy task. What mode of cold storage operation is adopted, including subject, object, object, etc. And the operation mode of cold storage is the core of cold storage operation and development. Here are five cold chain logistics business models that I bring to you, hoping to help you.

Mode 1: Relying on the cold storage mode of large customers.

? Relying on the cold storage of large customers? Our income model mainly includes external lease of cold storage, paid logistics and distribution, etc. Our business advantages mainly focus on the construction and maintenance of modern shelf cold storage, cold chain logistics and distribution, closed management and business development of cross-industry major customers. At present, the competitive pressure of this model is relatively small. On the one hand, most of its customers are large and medium-sized brand enterprises across industries (such as food deep processing or pharmaceutical enterprises). ), such a big customer has strict requirements on the software and hardware of the cold storage, that is, the threshold for cooperation is high? Is this an effective resistance? Vicious low-quality competition? . On the other hand, such cooperation often has strong strategic complementarity and stability. Once cooperation is reached, the two sides will form a long-term and stable cooperative relationship. In addition, the income model of this business form is limited, so this one? High threshold and low profit? The form of cold chain logistics is not favored by big investors at home and abroad, and the competitive pressure is relatively small.

Mode 2: Relying on the cold storage mode of large customers.

? Relying on the wholesale market cold storage? Our income model mainly includes the external lease of the store's cold storage, the paid loading and unloading service of the warehouse and transaction accrual, and our business advantages mainly focus on the introduction of first-class channel wholesalers, market cultivation and management, overall brand and marketing strategy, and the maintenance of multi-functional facilities of the store and cold storage. This model bears the greatest competitive pressure in the market competition. One of the main reasons is that the income of this business model is relatively high, and the target customers are interested in both software and hardware. Threshold? The requirements are relatively low (especially the refined, full-process and automatic cold chain distribution system). Second, attractive? The collateral benefits of the project (that is, invigorating a market can bring a hot circle economy)? With what? Investors' optimistic expectations for future income expansion? Let this investment business model heat up year by year. The third reason is caused by? Demolition and transformation of the old local market? Historical opportunities brought by the industry? A latecomer? Easier to detect? Former? Insufficient, and take advantage of the opportunity to surpass the former with advanced new thinking, new lots, new equipment and new designs. The fourth reason is that the cold storage project depends on it? Customer groups (i.e. channel wholesalers)? There is a bigger one. Unstable? . In order to maximize profits, wholesalers often use? How strong is the preferential policy? As a measure, make a move that is beneficial to competitors.

Mode 3: Self-owned terminal supermarket cold chain distribution center mode

? Own terminal supermarket cold chain distribution center? It mainly supports self-operated retail, and its business advantages mainly focus on the strategic chain expansion, store management, channel control and overall marketing strategy of urban terminal stores. It has a large number of terminal consumers relying on good shopping environment and low-cost and multi-variety advantages. This model has the least competitive pressure. The main reason is that most of the cold chain distribution centers in supermarkets are supporting resources in the supermarket system. The store's strong terminal sales ability, stable and rapid cargo turnover and abundant cash flow effectively guarantee the benign operation of the supermarket cold chain distribution center. Supermarket this? Relatives users? Relying on it, the supermarket cold chain distribution center can avoid many competitive risks from outside. It can build a warehouse with land in the suburbs at low cost, and then confidently set up its own refrigerated fleet. Point connection and line combination can be used as third-party logistics to expand business, be self-sufficient and emphasize internal supply.

Mode 4: Relying on the cold storage mode in the main producing areas of agricultural products.

? Rely on cold storage of agricultural products? It is mainly rented as a cold storage, located in the main producing areas of advantageous agricultural products. The advantage is that it can directly provide nearby services for local farmers and buyers from all over the world. At present, the competitive pressure of this model is unstable. Mainly, many of these cold storages are followed? The hype of agricultural products? The cold storage is mostly privately built, with small scale and low technical content, not to mention intensive management. The number and tonnage of these warehouses have exceeded the actual local demand. Once the hot money recedes and speculators stop, these low-quality cold storage of the same type will be idle in a large area.

Mode 5: State-owned strategic reserve cold storage

? State-owned strategic reserve cold storage? Mainly for government leasing and special subsidies. The operational advantages are mainly the preferential policies of the central and local governments in project approval, site selection, construction, operation, taxation, hydropower and energy, and development subsidies. Because of its state-owned or collective ownership and special strategic nature, it rarely participates in market competition.

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