"Express delivery brother" SF Express is doing takeout!

Caught off guard! SF Express, the “first delivery brother”, suddenly switched to food delivery!

Moreover, in order to promote the recently launched corporate group meal platform "Fengshi", SF Express changed its previous "low-key business" style and launched a hard-core offer of 5 million: as long as you successfully recommend a restaurant If a company becomes a customer of "Fengshi", SF Express will give you 500 yuan, up to 5 million yuan!

Faced with this almost inhuman temptation of profit, 150 million white-collar workers can no longer remain reserved, and they all "blackmail" the company's leaders: if employees order meals, they will order "fantastic meals"!

Therefore, although "Fengshi" has been launched for less than a month, it has maintained a high popularity among white-collar workers across the country.

Currently, nearly a hundred well-known catering companies have settled on the "Fengshi" platform. Please pay attention to the wording. Many of the well-known catering companies mentioned here include Dicos, Shin Kung Fu, Yoshinoya, Domino's, Unkai Cuisine, Catering brands such as Xibei and Zhou Heiya are valued at around 10 billion.

Even if a corporate group meal is done so tastefully, it is still familiar to SF Express! Still a familiar service!

In many people’s minds, corporate group meals are synonymous with group purchases, low prices, and slow service. The entry of “Fengshi” will soon change this fixed perception.

Fast: We only provide short-distance errand delivery services, and door-to-door delivery is possible.

Long waiting time for food is the biggest pain point of current takeout services. However, "Fengshi" only provides short-distance errand delivery business, which is similar to flash delivery and ensures the timeliness of takeout delivery - Qian Don't underestimate this. If "Fengshi" accumulates a reputation for timely delivery, it means that it has solved the problem of food delivery that does not come when you wait until you wait, and does not come when you wait right. If the disease is slow and stubborn, customers will definitely switch sides one after another and send massive orders to "Fengshi"!

Excellent: The brands settled in "Fengshi" are mainly well-known brands, ensuring the quality of the food.

Every year at the 315 Party, a group of takeout merchants are revealed to be operating without licenses and operating irregularly. Many of the facts disclosed are shocking to many people; and the merchants on "Fengshi" are known for their well-known catering Brands are the main focus, especially brands owned by some listed companies, and the operations are standardized, so of course you will feel more at ease when eating.

Therefore, on the surface, “Fengshi” is a corporate meal ordering platform created by SF Express for the corporate group meal market to provide corporate employees with collective meals.

However, what SF Express really wants to do is to use its advantages in distribution, channels, online operations, etc., to control the next entrance to catering traffic through differentiated advantageous services, and It poses a substantial threat to food delivery platforms such as Meituan and Ele.me!

SF Express’s planning in the corporate group meal market is very thoughtful!

What are the chances of success for "Fengshi"?

So, what are the chances of success for "Fengshi"?

Let’s talk about the good aspects first.

First of all, as mentioned before, SF Express has its own logistics, online operations and channel advantages, and can provide differentiated and advantageous services. This is an important condition for "Fengshi" to be promising.

Secondly, the domestic group meal market is huge. Who doesn’t want to be an ambitious person?

Data show that in 2019, the scale of China's group meal market has exceeded 1.5 trillion yuan, accounting for 33% of the 4.6 trillion catering share. This country is also known as the last "virgin land" in the catering market, because It is one of the areas least affected by the Internet among all categories. At the same time, it has maintained a very high growth rate. With its large scale and rapid growth, it’s no wonder that not only many caterers are interested in it, but even SF Express is eager to try it.

Moreover, the group meal market is the most profitable category, bar none.

For any enterprise, its ultimate dream is to achieve large-scale operations: from one company to multiple companies, from one category to multiple categories, from an ordinary company to a listed company , from a domestic brand to an international brand..., and in the group meal market, large-scale operations are the norm. For example, if you take over a school cafeteria, all students will be your customers. Even if the unit price of the product is not high, because the scale is large enough, you will still make a lot of money in one year.

In terms of bad things to say.

First of all, everyone knows that the group meal market makes money, but ordinary people really don’t have access to this kind of resource. For example, now major schools have become specific communities of interest, and it is very difficult to squeeze in. Corporate group meals are also faced with the same situation: they must not only convince corporate employees, but also win over corporate leaders. The property owner also needs to agree to the admission, which is not an ordinary difficulty.

Secondly, in the field of corporate group meals, SF Express faces many strong opponents.

In fact, many food delivery platforms had already entered the market before "Fengshi". For example, Ele.me has launched the "Safety Delivery of Corporate Group Meals" across the country, which currently serves more than 9,000 restaurants; the "Safety Work Meals" campaign launched by Meituan in Shenzhen, Shanghai, Beijing and other places has already become a The most beautiful scenery since the resumption of work, "Fengshi" wants to take a piece of the corporate group meal cake from these platforms, how easy is it?

Third, there are many more difficulties to overcome than imagined when organizing corporate group meals.

On the one hand, the cost of corporate group meals is very high, and if you do not have a certain level of strength, you will not even have the opportunity to enter; on the other hand, the actual number of consumers every day is difficult to estimate, which can easily cause resource shortages. Waste, coupled with the fact that companies will try their best to lower prices when ordering meals, make it difficult to break even: any problem in any aspect may cause huge losses.

Therefore, for SF Express, the group meal market is both an opportunity and a big challenge.

Break through yourself, otherwise you will be abandoned by the times!

But no matter what the result is, SF Express, which is so good at delivering express delivery, comes in to do takeout, which still gives us a revelation: no matter whether it is a person or a company, you must not limit yourself to death. Instead, we need to constantly break through ourselves and find new possibilities.

Like Huawei, SF Express has a strong awareness of being prepared for danger in times of peace. Therefore, although SF Express has occupied the position of "the number one express delivery brother" in the private express delivery field for many years, over the years, SF Express has been working hard to " "Tossing" yourself: constantly breaking boundaries and constantly looking for new growth space.

So we see that projects such as Heike, SF Express, and Fengshi continue to appear, constantly breaking through the constraints imposed by the express delivery industry.

If before this, SF Express’s intra-city express delivery was still deeply expanding within its own express delivery business, then starting from the “Fengshi” project, the SF Express you know is no longer a traditional express delivery company. .

As long as you don’t break the law, you can do anything, and you can do anything well. This is a real cross-border robbery!

Jack Ma has said that this is an era of cross-border robbery.

In the past two years, the chewing gum in Green Arrow Supermarket has been unable to be sold. It is not because of Yida, but because now people do not look at the chewing gum on the shelf next to them when queuing to check out, but check WeChat on their mobile phones;

Many years ago, IKEA successfully opened a restaurant in its own home furnishing supermarket. As a result, it made more than 1 billion in annual sales in China, accounting for 10% of IKEA's entire marketing in China!

Please remember: In the era of cross-border robbery, it is never your peers who kill you! Because people only see the lightning and thunder when the heavy rain falls, but never ask when the cloudy weather started! (This article comes from the Internet