The basic requirements for advertising can include the following points:

Clear goals: Ads should have clear goals and audiences, and be designed and produced according to the needs and interests of the target audience to ensure that Advertising works best.

Creativity and uniqueness: Advertisements should have unique creativity and design that can attract the attention of the audience and leave a deep impression.

Clear message: The advertisement should clearly convey the required information, including product features, advantages, price, etc., so that the audience can understand and make a purchase decision.

Visually beautiful: Advertising should be visually beautiful and attractive, and be able to arouse the audience's interest and favor.

Authentic content: The content of the advertisement should be authentic and credible, without exaggerating or misleading the audience, in order to build brand credibility and image.

Compliance and legality: The production and release of advertisements should comply with relevant laws, regulations and ethical principles, and should not contain illegal or harmful content.

Infectious: Advertising should be infectious and be able to stimulate the audience's emotional response and desire to purchase.

Measurable effect: The effect of advertising should be measurable and evaluated in a certain way so that advertising strategies can be adjusted and optimized in a timely manner.

In general, the basic requirements for advertising should include clear goals, unique creativity, clear information, beautiful visuals, authentic content, legal compliance, appeal, and measurable effects. These requirements help ensure the effectiveness and credibility of advertising and increase brand awareness and reputation.