Summary of the main advantages of competitors:

1, the personnel team, the education of the workforce, the average age, the management team, team building, team learning skills.

2, the company's R & D capabilities, the company's position in the industry, the company's patent number, the company's R & D performance.

3, the product advantage, the company's high product quality, low production costs, product delivery time.

4, equipment advantage, the company's equipment and competitors.

The long-term goal of competitors.

Analysis of competitors' long-term goals can predict whether the competitor is satisfied with the position, and thus determine how the competitor will change his strategy and how he will react to external events.

The strategic goal of Japanese motorcycle companies in the 1970s and 1980s was clearly to fully capture the United States, the biggest and best market in the world. Therefore, companies like Honda, when encountering tariff barriers may take to the United States directly to build factories to bypass the restrictions of the U.S. tariff barriers.