Chinese culture is extensive and profound, and Chinese catering also has a very long history. With the development of the times, Chinese food is constantly changing and improving, which has driven the development of Chinese catering companies, but if you want to To break through the development limitations in the competition between Western fast food and Japanese and Korean fast food, it is necessary to carry out corporate brand planning to make consumers understand the characteristics and advantages of Chinese fast food, so as to attract them to consume in the store. So what exactly needs to be done?

1. Western-style business concepts in Chinese catering

Many local catering brands have learned from the dining environment and business management concepts of Western food, and copied and used Western-style Tableware and supplies, creating a Western-style dining environment is the development trend of the Chinese catering industry. The use of separate meals is convenient, hygienic, and full of sentiment, and its satisfaction is greatly improved.

2. Differentiated product expansion innovates brand opportunities

Competition in the catering industry is fierce. In the highly homogeneous catering market, special operations have become a way for many catering companies to attract consumers. means of differentiation. For the catering industry, characteristics can be considered from two aspects: one is characteristic products, and the other is business characteristics.

3. Standardized operation of core competitiveness

The success of Chinese fast food brands must have a standardized model, which is "central kitchen, cold chain distribution, and store processing." Because standardization and processization turn production, distribution, and sales into various business chains, each chain does not exist independently. Only companies that master the entire chain can piece together the skill fragments, thus ensuring the core competitiveness of the company.

4. Pay attention to the concept of environmentally friendly management and establish a new brand image

With the improvement of environmental awareness in the whole society, in recent years, many well-known domestic Chinese fast food companies have consciously carried out "low energy consumption, "Low pollution, low emissions" low-carbon operation. In terms of equipment and facilities, Hehegu took the lead in using LED lights, solar energy, electromagnetic stoves, etc., which greatly saved energy consumption. At the same time, bowls, plates, spoons, etc. are all made of recyclable porcelain tableware. In terms of food waste treatment, through the purchase of clean vegetables, the food waste is left at the place of origin and fertilized on site. The implementation of the meal-sharing system itself also reduces the generation of food waste in restaurants.

For Chinese restaurant companies, if they want to achieve better planning results, it is a good way to take measures in terms of business philosophy, differentiated products, environmental management, etc., but publicity work must also be done Only in this way can the brand information be conveyed to consumers and the brand be widely known, so that there will be a steady stream of consumers coming.