Usher, the teacher of the famous young singer Justin Bieber, was once photographed entangled in which drink to order in CoCo tea shop. Fashion bloggers from online celebrity also came to rub hot spots, and IT Girl Sarah from new york punched cards on the spot, indicating that CoCo milk tea has become a must-have item for fashion hipsters.
The bubble tea price of the China Cup is US$ 3.25 (about RMB 22.5), which is more than twice as expensive as that of 9 yuan in China. Some items are even more expensive than Starbucks. A cup of Starbucks coffee in the United States is almost $3, while the three brothers of CoCo milk tea in the middle cup are $4.25.
In fact, not only the United States, but also Britain and Canada were "captured". On the travel app, CoCo tea shop in London is on the list.
For Chinese who are far away from home, CoCo milk tea represents a taste of hometown. At this time, the milk tea is more than just a drink, but it is entrusted with people's deep nostalgia. This is the same as other snacks with "memory killing", such as white rabbit toffee, coconut milk, Wangzai milk and so on.
Furthermore, this actually involves people's nostalgia. People tend to think that the past is beautiful, and under the action of forgetting the pain in the human brain, all the troubles in the past seem to disappear, so psychology has a special term "rose memory". Through nostalgia, people can "reproduce" the past scenes, thus bringing pleasant feelings. This should be the exclusive experience that CoCo milk tea brings to Chinese people.
With the rise of China, more and more Europeans and Americans are curious about the culture of China, and accordingly they like to taste the domestic food. Milk tea originated in mainland China, and after entering Taiwan Province, it evolved into a bubble tea with a unique flavor. For foreigners, this imported drink is novel and will naturally attract people to buy it. In addition, milk tea, which is common to Chinese people, is likely to be unique and delicious to foreigners.