The epidemic did affect the number of visitors, but it is an indisputable fact that Yoshinoya, a century-old enterprise, has been declining in recent years, and the reasons behind it are worth exploring.
The annual loss of/kloc-0 exceeds 600 million, and Yoshinoya will close 50 stores in/kloc-0 worldwide.
Yoshinoya shop
The times are changing, the pace and form of people's life are changing all the time, the competition in all walks of life is becoming more and more fierce, and many traditional stores are facing the test of survival.
The sudden epidemic has hit many traditional shops hard. Many people always pay attention to "the last straw that crushed the camel", but they don't pay much attention to it. It was an "old camel" that fell.
By 2020, Yoshinoya has been operating in Japan for 12 1 year, but in recent years, there have been repeated loss crises. Losses the year before last continued to decline last year. On July 28th, Yoshinoya Holdings announced its latest financial report. Due to the impact of the COVID-19 epidemic on the number of tourists, its income in the first quarter of this year was only 39.6 billion yen, a decrease of 24.8% compared with the same period last year, and its net loss was as high as 4 billion yen.
Yoshinoya Holdings said that it expects to lose 9 billion yen, or about 603 million yuan, by the end of February next year. So I decided to close the global 150 store.
Yoshinoya is at Taipei MRT Station.
At present, Yoshinoya Holdings has about 3,300 stores in Japan and overseas markets. Once 150 is closed, it will account for 5% of the total. In addition, the company also announced that Yoshinoya's opportunity to open a new store this year will also be suspended.
Yoshinoya, a famous Japanese beef rice restaurant in franchise chain, has a history of 12 1 year since it opened its first store on 1899.
Yoshinoya's "Horn" logo was also designed by its founder, Rongji Matsuda Falcon.
When Yoshinoya reported the loss crisis in 2065438+2008, he blamed it on the increase in beef prices and employees' wages in the United States, and the expenditure was higher than the income. This time, Yoshinoya blamed the deficit crisis and store closure on the epidemic.
The problem is that there is no problem with Yoshinoya's sales and business strategy. In fact, many Japanese netizens have pointed out that the reason for the loss lies in the retrogression of service. There are many storefronts, but the staff are not well trained, ordering food casually and serving food slowly. In addition, Japanese netizens also mentioned the problem of declining quality, such as "meat is firewood" and "rice is ice-cold and cool", which is small, expensive and nothing delicious.
When reporting in overseas markets such as Taiwan Province Province, some netizens vomited: "Let's cook the rice and meat first!"
A century of ingenuity, once careless, the hard-built brand can easily be destroyed. On July 20 16, Zhao Nvshi ordered a set meal at Yoshinoya's house and found a cockroach in the set meal. The next day, I received an apology call from the store manager, but the other party pointed out that Xiao Qiang was too tenacious. In June+February, 5438, it was revealed in Taiwan Province Province that Yoshinoya's natto fuel package came from Ibaraki Prefecture, a nuclear disaster area where imports were prohibited at that time. Later, Yoshinoya had to take off the shelf to suspend sales.
Taigui Kawamura, President of Yoshinoya Holding Company, Japan
Undoubtedly, China is the most important sector for Yoshinoya's overseas market expansion, and it can even be described as "half the country".
As early as 20 14, Taigui Kawamura, then the 45-year-old president of Japanese Yoshinoya Holding Company, said that he planned to double the number of stores in the United States to about 200, and increase the number of stores in China to about 1200 three years later.
In the United States, Yoshinoya seeks low-cost growth. At that time, President Kawamura said that he would expand the number of stores in China to the same level as that in Japan. He said that you can't live only by doing business in Japan.
Six years ago, Yoshinoya's overseas market revenue only accounted for 6% of the total sales, but Kawamura Taigui firmly believes that the two must be reversed within ten years.
At present, Yoshinoya has about 3,300 stores in Japan and overseas, including its beef brisket franchise "Yoshinoya", oolong noodle "Flower Pill" and sushi "Jingzun". President Kawamura Taigui predicted that the impact of the epidemic would last for a long time. Apart from freezing the plan to open new stores, he has no clear plan to close 150 stores, mainly because of which brands he owns. In addition, he has not made it clear whether to close the store in Japan or overseas.
Incidentally, on July 28th, Starbucks also announced the biggest loss of 10 for many years. Due to the epidemic, its turnover decreased and its cost increased. It is estimated that 400 branches in the United States and Canada will be closed permanently, reducing the number of new stores.
A century-old restaurant chain can survive 12 1 year, and it also exists to meet various challenges. Undoubtedly, in this long process, it will be challenged and influenced by intergenerational relay, management, big environment and industry competition. Survival is not easy. The harder it is to fight. Telescopic, turtles will live for many years. Ensuring survival comes first.
Can Chinese time-honored brands queuing for listing rejuvenate?
Hong mingji, general manager of Beijing yoshinoya fast food co., ltd.
Yoshinoya has chain stores in many large and medium-sized cities in China, but most people don't quite understand the relationship between these stores and Yoshinoya Holdings in Japan. Who is the boss?
1992, the first Yoshinoya restaurant in Beijing opened in the north gate of Wangfujing. In fact, until 1996, Beijing Yoshinoya was still losing money. But many people don't know that Beijing Yoshinoya Fast Food Co., Ltd. was the only chain system of Yoshinoya in the world at that time without Japanese background and equity.
At that time, Beijing Yoshinoya was a fast food chain established in Beijing by Hong Kong Hongshi Group, which imported patents from Japan. At first, Hong Kong Hongshi entrusted Li, the head of Hong Kong Limited Company. Later, Li met Zhao Shen, the "Top Ten Factory Director" of Beijing industrial system at that time. After eight months of "three visits to the cottage", Zhao Shen finally came out to take charge of management. Zhao Shen, former director of Shougang Elevator Factory.
After Zhao Shen left in 2003, Yoshinoya has opened 33 chain stores in Beijing, and the turnover has increased from 65.438+5.42 million yuan in 0997 to 65.438+46 million yuan. Later, after Zhao Shen came out, he created another brand "Hehegu". Beijing Hehegu Catering Management Co., Ltd. was established at the end of 2003, and opened the first Chinese fast food chain store in March of the following year.
Today, Hong Mingji, general manager of Beijing Yoshinoya Fast Food Co., Ltd. was born in July 1970. He is also the executive director of Hong Kong Hongshi Group, the vice chairman of the board of directors and the chief executive officer of Hexing Group Holdings.
Su Xiying, General Manager of Yoshinoya in Taiwan Province Province.
It should be mentioned that because Beijing Yoshinoya has no Japanese equity, it is also restricted by Japan and is only allowed to open stores in Beijing, Hebei, Liaoning and Inner Mongolia.
In fact, Yoshinoya is located in many areas of China, some of which are directly operated by the Japanese side, some are joint ventures, and some, like Beijing Yoshinoya, belong to brand authorization. For example, Su Xiying, general manager of Yoshinoya in Taiwan Province Province, China, is a professional manager herself. She first worked in Want Want Group, and later "parachuted" to Yoshinoya in Taiwan Province Province as the general manager.
Traditional Japanese companies will inevitably remain the concept of "male chauvinism". As a female head, Su Xiying's ability is naturally superhuman.
Give two more examples. For example, Shanghai Yoshinoya, founded in 2002, is a joint venture between Shanghai Xinya Group and Japan Yoshinoya Holdings. It was originally operated by the Japanese side, and the general manager was also sent by the Japanese side.
Another example is Shenzhen Yoshinoya, which is also controlled and operated by Japan Yoshinoya. At first, Hong Kong Hongshi Group, the boss of Yoshinoya in Beijing, was optimistic about this market and won it from Japan many times. However, due to the proximity of Shenzhen to Hong Kong and other reasons, the Shenzhen market was not finally won by Hong Kong, but was indirectly taken over by Japan.
Hexing Catering Group, which is the franchise right of Yoshinoya in some areas, is owned by the Hong family in Hong Kong, and its industries cover supermarkets, restaurants, food oil refining and processing, light industry, toys and so on. Hexing Holdings, 65438-0998 listed in Hong Kong, is engaged in food oil refining, and its brands include "Lion Ball Label" and "Camel Label". In addition to Yoshinoya, Hongjia's fast food business also includes fast food brands such as, PPL, and bread west point brands such as Chaoqun and MOB.
Japan's time-honored hotel "Kagaya"1906.
Every year, the data of the rich list is updated, and when you sing, I come on stage, and the big names appear constantly, which is very young. But there are fewer "evergreen trees" and more "short-lived".
Yoshinoya in Japan, who can survive 12 1 year, naturally has its advantages. Many things about it are worth learning, especially in dealing with crises like epidemic.
In terms of the number of enterprises with a life span of 100 years in the world, Japan ranks first in terms of the absolute number of countries, with 25321; The second is the United States, 1 1735, the third and fourth are Germany and Britain respectively. The rest of the top ten countries are Swiss, Italian, French, Austrian, Dutch and Canadian, except China.
In fact, a century-old Japanese enterprise like Yoshinoya can't rank among Japanese longevity enterprises. Of the 2.6 million Japanese enterprises, 2 1 have a history of more than 500 years, of which 147 are engaged in construction, 300-year-old/0/938, 3939-year-old and 200-year-old.
Most of the century-old enterprises in Japan are family businesses. Many domestic academic circles and investment market analysts have criticized the disadvantages of "familyization" and should slap themselves in the face. Who can say that the family business must be backward? Don't be a frog in the well!
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