Many people have similar experiences: the pictures on the menu are obviously very attractive, but after opening the box, not only the physical objects have shrunk, but also the way they are placed is very rough. There seems to be a feeling of being cheated. In order to clarify similar questions, Hope Bagozzi, the marketing manager of McDonald's Canada, decided to personally reveal the mystery behind the scenes, finally making it clear that no corners were cut. (Video / taken from "YouTube") Many consumers are a little disappointed when they see the delicious burgers advertised and then look at the actual burgers they get. In fact, they take several hours to be "specially made". Illusion". (Picture / taken from "YouTube")

She took the cheeseburger she just received to a photography studio that specializes in shooting print advertisements for McDonald's, from the lighting and angles during shooting to the selection of objects. , and finally retouching, coloring, etc., all steps are presented one by one, allowing the audience to understand the true meaning of the so-called "images are for reference only".

The staff said that the focus of photographing burgers is to fully present the contents and sauces in the sandwich without damaging its appearance, and all ingredients must be carefully selected. For example, the beef slices should be thicker, The cheese slices should be brightly colored, and even the pickles and onions should be cut completely. When stacking, try to put the fillings in the front, so that the burger looks "rich and delicious."

After adjusting the lighting and shooting angle, the photos taken need to be retouched to remove defects and fine-tune the color tone, and then everything is done. Since the burger is placed directly into the carton after being cooked, the steam inside will cause the bun to shrink, so the actual thickness is only about 2/3 of the one shown in the picture, but the content is actually the same.