Orientation of major consumer groups:

Fast food: a comprehensive living body such as a business circle with concentrated people and a community with perfect life service, near a large school.

Hot pot: Near the commercial complex where people are concentrated, the consumers are mainly white-collar workers and middle-and high-income groups.

2. Document processing (third week)

① Health certificate: the health certificate of the employees who come to the local CDC with bareheaded color photos, which need to be processed after the hot pot restaurant recruits employees.

② Name Pre-approval Notice: After confirming the name of your own hot pot restaurant, go to the industrial and commercial department to get the name pre-approval notice, and ask how much area the hot pot restaurant needs to handle the catering fire-fighting related documents.

(3) Catering business license and food hygiene license: take the original and photocopy of the name pre-approval notice and other materials (the lease contract or real estate license and photocopy of the hot pot restaurant business premises, the original and photocopy of the health certificate of the person in charge, photos, etc.). ).

Go to the local health and epidemic prevention department to handle the catering business license (food hygiene license). If you need to handle fire control, you need to report to the local fire station for fire control acceptance.

(4) Business License: After handling the Catering Business License and the Notice of Fire Control Acceptance, go to the industrial and commercial department to handle the business license. Required information: photo, original and photocopy of ID card, copy of house lease contract or real estate license and hot pot restaurant business premises, catering business license and fire inspection qualified opinions, etc.

⑤ Tax registration certificate: Within 30 days after the business license comes down, go to the local local tax and national tax department to apply for the tax registration certificate. Required materials: business license, house lease contract or real estate license and its copy, lease contract, ID card and its copy of the hot pot restaurant.

3. Market research and site selection (the first week to the third week)

First, choose the business circle with alternative address, and investigate the flow and personnel composition of the business circle: it is convenient to analyze how much effective flow the site location can convert into our target customers.

Investigation on surrounding competition: It has formed a special competitive and mutually beneficial relationship with the catering industry and similar hot pot restaurants, so all the catering industry and other living service facilities around the venue will be included in the investigation.

The specific implementation process of investigation and site selection:

1. Intention selection of business circle: according to the flow of people, business circle and commercial development level, the approximate range of alternative store locations is preliminarily determined.

2. Find out the suitable shops in this area that can become the location of shops: This step requires continuous visits to this area, contact the business investment leaders, intermediaries, shopkeepers and landlords in this area, and look for shops that can be rented.

3. Make a further detailed analysis of this field: together with the previous step. Statistics of people flow, surrounding population structure, occupancy rate and income of residents in the community can get relevant information from the aspects of house price, whether the surrounding buildings are air-conditioned, how much domestic garbage is, and how many lights are turned on at night.

4. By combining the optional storefronts and regional survey data, choose the most favorable storefronts.

Site selection should pay attention to: storefront location, storefront area, internal main structure, lifting height, whether water and electricity can meet the requirements, parking spaces and surrounding commercial and residential areas.

5. Several problems that should be paid attention to when renting a storefront: whether the landlord sublets or not, and whether he is qualified to rent. Payment method of rent. Agree on rent-free period in advance. Large-scale transformation is allowed to change the internal structure and pattern. Agree on the undertaker of other expenses, including related expenses such as property management. Determine whether there is a dispute before opening the store and whether it is affected by relevant penalties, and then go through the relevant procedures for opening the store.

4. Decoration (simple process) (week 4 to week 14)

1. The period is at least 2-3 months, and the rent-free period shall be agreed with the landlord in advance during the renovation.

2. First design the decoration scheme and decoration style design, and then modify the decoration scheme after determining the store location and pattern to save money.

Time and overall style remain unchanged. Paying attention to the decoration design conforms to the positioning of the store and meets the needs of use, beauty and hygiene.

Summation and fire protection requirements.

3. Determine the first time scale after the location of the store, contact the decoration designer and construction personnel in advance, and dismantle the original decoration in advance.

4. Finalize the renovation plan, sign the renovation contract, and specify the cost, construction period, payment method and compensation for breach of contract.

5. Specific construction sequence flow: knocking on the wall-water and electricity-mason-carpenter-painting-installation (cabinets, doors, lights, floors, air-conditioning appliances)-cleaning-furniture soft decoration.

6. According to the above process, according to their own progress and the time required for each step, reasonably arrange the start time of each step (such as purchasing materials in advance, arranging customization and external processing in advance, and entering the site directly during installation), and each step is carried out in an orderly and uninterrupted manner.

7. Project acceptance. (Water and electricity air conditioning, power capacity, smoke exhaust system, cash register system, gas system, lighting, network connection)

Connection, automatic control)

8. Sign a warranty contract.

9. Some minor problems that need to be paid attention to in decoration after payment are constantly being sorted out.

5. Recruitment (4th to12nd week)

1. 30-40 people are needed in the front hall and the back hall.

2. Start recruitment at the same time as the location of the store is determined.

3. Before the recruitment, according to the actual situation of the store, determine the number and layout of tables and boxes in the store, and the on-site accountant probably needs employees.

Type and quantity.

4. Contact the recruitment media, determine the interview start time, determine the person in charge of the recruitment and the person in charge of the interview, and formulate the recruitment information registration form, resume template, interview venue, interview process and employment standards. (For the service industry, personality tests should be specially added. )

5. Store manager, front office manager, chef, person in charge of purchasing or supply channels-these are the first to be recruited. Store manager, front office manager, chef and purchasing are the most important positions, and employees with enough experience are needed.

6. Training (4th to14th week)

1. The first batch of store managers and managers' training focuses on familiarization with the project and the company's enterprise situation, preaching the corporate culture, determining the overall positioning and service standard mode of the store, and what the store will look like. In terms of soft conditions, they are the first responsible person and implementer, and they need completely barrier-free communication and information transmission.

2. Before and after the recruitment of staff in front of the lobby, the training is divided into two parts. The first part is the unified training of corporate culture, service standards, company system and rewards and punishments. The second part is the separation of the front and rear halls, and the professional skills training and service standardization training are completed with the cooperation of the front office manager and the chef.

3. Cultural training: people-oriented, enhance service awareness. Improve enthusiasm, team awareness, saving awareness and professional ethics education.

4. Standardized services at least include: according to the functions of different stations, including greeting, seat introduction, ordering food, delivering food, setting the table, recommending dishes, recommending drinks, and responding during meals.

5. Training evaluation.

6. Three days before the trial run, all the staff will conduct the final program drills, running-in and error correction.

There are two aspects that need special attention in recruitment and training: service consciousness is closely related to personal temperament, so it is particularly important to test and control the personality of candidates in recruitment.

7. The norms and systems to be formulated (the first week to the fourteenth week)

1. Service standardization system.

2. Wage commission system

3. Shift and vacation system

4. Reward and punishment system, distinguish front hall and back hall. Open source comes first, and throttling comes last.

5. Promotion system.

Extended content

Factors to be considered in opening a hot pot franchise store

What factors should be considered when opening a hot pot franchise store? The joining industry of hot pot restaurant has always been a hot industry, and more and more investors want to join the hot pot industry, which makes the competition more and more fierce. How do operators survive in the hot pot industry? Next, let's take a look at how the famous hotpot restaurant in Chongqing joined the brand of "Chongqing Linjiangmen Dongzi Old Hotpot".

But starting a business is not easy. If you want to make better profits, you need entrepreneurs to know marketing strategies. Dongzi Hot Pot in Linjiangmen, Chongqing is a powerful hot pot brand in the list of top ten hot pots in Chongqing on 20 18. He has nearly 100 years of operation experience in the hot pot industry and has rich management and operation methods. Next, Chongqing Linjiangmen Dongzi Hotpot professionals will explain to you what factors should be considered when opening a hot pot franchise store!

1, in order to attract customers' attention and please customers, hot pot franchisees should show their own characteristics. The catering industry is also facing market segmentation, which should be large and comprehensive, so investors should consider establishing their own cuisine characteristics and constantly innovating to make your hot pot franchise store have a bright future.

2, hot pot franchise stores brainstorm and market well. A good business idea will bring the hot pot chain back to life. In fact, the catering industry needs quite clever marketing art, and the key to turning ideas into gimmicks lies in clever use. It is not easy to create any new ideas. We should make good use of it and make it produce wonderful results. By collecting opinions and looking for ways, we can find a marketing method that suits us.

3. Hot pot franchisees bring people with integrity and face customers in a good state. No matter what business it is, it is important to run a store and do business with integrity. Customers are always parents, especially loyal customers. This is not only for subsequent consumption, but more importantly, they can bring you word-of-mouth communication, so that the number of loyal customers will increase and the market will grow. Only by retaining customers' hearts can hot pot franchisees be remembered.

4. Product quality is the key. Nowadays, many customers will be very cautious when choosing a hot pot franchise store, because many people will worry about the source and production technology of hot pot ingredients, and will also consider whether the hot pot ingredients are fresh and healthy. Therefore, hot pot franchisees with healthy and delicious products are deeply loved by consumers.

The above are the factors to consider when opening a hot pot franchise store! Sort out four factors that should be considered when opening a hot pot restaurant. If you happen to be an investor who wants to open a hot pot restaurant, you need to decide what the characteristics of your own hot pot brand store are before opening the store, and investors should brainstorm many reliable and novel marketing methods, be honest and trustworthy in the operation of hot pot restaurants, pay attention to product quality, and create a hot pot restaurant that consumers can eat with confidence and comfort. There are many things to pay attention to when opening a hot pot restaurant. Investors need to have a delicate heart, think more about everything and ask more questions.

References-China Cuisine-Factors to Consider in Opening Hot Pot Restaurant