Believe you have seen a lot of similar "three axes" "promotion of eighteen palms" "profitability of the Three Musketeers" and other types of promotion of the powder method, there must be a certain receipt. Today, from an operational point of view combined with their own promotional experience, said about the diet class public number promotion methods:

1.purpose

Public number is generally to profit for the purpose of profitability, profitability methods is nothing more than advertising, sales, content payment in several ways, first of all, your public number has been positioned, the main sales, then around the public number of the purpose of the operation;

2.

Since there are their own products, then around the product release related content, product introduction, planting process, the effect and so on, you must be more professional than me, you can send less content, do not suggest that the end of the add "today's jokes" "Detective solved the case answer to the reveal tomorrow! Forwarding and so on. The main thing is to have a set of closed-loop operation strategy, long-term effective pull new, promote live.

The following will be two friends to do the promotion of two real cases, a brother's hometown in the north of a third-tier city, opened a restaurant area of 70 square meters, mainly to do pot dishes, the local people love to eat. Store in the village, surrounded by supermarkets, construction sites, office buildings, dry four months of basic business flat. I combined to do their own long-term approach to network marketing, gave him some advice to introduce you to the implementation process.

Three steps, the first step to do 1,000 marketing card, he himself later named "eat full card", 5 yuan to eat full, to the nearby super site distribution, the main purpose is to attract traffic, many people do not know his store, through the "eat full card" traffic than the usual 3 times. The usual increase of three times, and then increased the number of 2000, nearly a month every day to sell about 100 bowls.

People flow has to be profitable ah, eat full card profit is minimal, if suddenly restore the original price, it is difficult to attract traffic will certainly be lost, so the second step I suggested the introduction of the "reduction card", to promote the activity of existing customers, each card can be offset against the 2 yuan of cash, the original price of 8 yuan bowl of vegetables, and now the card only need 6 yuan, everyone is still all the way to the end of the day. The original price of 8 yuan a bowl of food, now with the card only need 6 yuan, we are still receiving, reduce the card is also issued 3000. This process is basically about 100 bowls per day.

The third step, after I discussed with him to withdraw from a continuous pull new program, after all, who is not every day to eat this, we have to change the taste, this is what we hope that the customer can take the initiative to introduce the customer fission, and then launched a common program, full of 30 yuan minus 5 yuan, to introduce a this common program how to become uncommon in this small store. First of all, the store's tables are 4 cardinal points, then do something in these 4 cardinal points, because the store mainly do big bowl dishes, there are some cold dishes, a bowl of food is 8 yuan, 4 people is 32 yuan, just to meet the requirements of the reduction, we can imagine how the customer is to help us fission customers, "where to eat at noon?" "big bowl of vegetables it, pull on the small Liu, Li, four people put together 30 minus 5", in fact, 4 people eat often one or two cold dishes, consumption in 37-43 yuan.

In this way, seven months, sales from 30 to 300 bowls per day, sales increased by a factor of 10, and then added 3 large pots, 4 waiters. With the addition of liquor sales were around 3000 per day. Here to say some off-topic, small catering profits are not online which marketing ads say so high, generally in the 30% -40% or so, pasta a class to be slightly higher, do not listen to those who join the ads blindly fooled.

Pulling new, promote live, retention of many marketing strategies, focusing on the combination of their own products to form a closed-loop, long-term effective marketing program. I hope you can have a little inspiration.