Concentric Design (a professional packaging design company) Answer:
Flower tea as a special tea, its taste is fragrant, exquisite appearance, can be self-drinking, but also as a gift. And reasonable packaging design of flower tea can not only play a role in protecting the tea and strengthening the brand image, but also improve product sales ability and attract the attention of potential consumers. Here are some considerations.
Packaging style
Floral tea packaging design should be based on the type of tea, function, consumer demand and other aspects to determine the packaging style, such as suitable for women's romantic style, high-grade atmospheric business style or health and ecological natural style. Tea packaging style unity, coordination and help to improve brand awareness and product quality.
Packaging materials
Floral tea packaging materials in the choice of protection, aesthetics and environmental protection elements, such as cardboard, aluminum foil, plastic, cloth, bamboo, ceramics and other materials can be applied. Especially combined with the quality of tea, moisture, sunlight and other aspects of the reasons, the use of high-quality paper such as advanced fibers and wooden boxes and other boxes will also be favored by consumers.
Packaging Patterns
Floral tea packaging design patterns should match the product characteristics and consumer demand, for example, you can choose the pattern elements related to the name or flavor of the tea, such as flowers, fruits, characters and so on. At the same time, the visual effect can be used in color matching, compact graphics, and obvious style to produce brand aesthetics and visual appeal.
Balancing practicality
Floral tea packaging design should not only have a classic aesthetic, but also need to consider the practicality of packaging. For example, in the treatment of the cap, the need to facilitate the opening but to ensure that no leakage of tea; in the mouth of the cup, through the translucent fabric can clearly see the tea cake or dry tea, and to ensure that the tea drink clean and residue-free and so on.
In short, tea packaging design from the consumer's point of view, the choice of appropriate packaging style, material, pattern and focus on packaging practicality and environmental protection. Good tea packaging can not only protect the tea, improve the value of tea, but also to strengthen the brand image, to bring consumers a better experience.
Original packaging design works of Zhonghui Design
The above is the answer provided by Zhonghui Design (a professional packaging design company), which I hope will be helpful to you.