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How to sell honey products in the school

Honey products efficacy characteristics; to have actually used the credibility of the basis, and to the school's principal to explain the advantages of this product, please ask him to allow you to sell in the school, and commitment to a few percent of the turnover amount of sponsorship of the school's fund

. The school will probably agree.

One is the establishment of channels. You can get the school's supermarket to sell your honey products on your behalf by giving them a commission.

The second is that you can use trial marketing methods, through the delivery of honey to the dormitory free tasting method, using the principle of reciprocity to make students buy.

Third, you can use the price division method, develop small bottles or sealed packages of honey, so that the method of ordering milk to order honey.

Fourth, frequent roadshows and promotions, so that your honey products, in the school area in the popularity of the people.

I suggest that you can engage in promotional activities in the school and you can engage in a buy-and-give activity this activity can let your world or friends to help the best is to provide you with goods to the party to participate in the efficacy of the publicity products and the advantages of the product is very important and you can play posters in the school

Honey is rich in amino acids, vitamins. Beauty, girls there is a big market! You can print some business cards each dormitory stick a, students have the need to think of you!

In fact, in the same school of communication, the most important content is the interest.

In fact, the school's marketing is relatively simple.

What you need to pay attention to is the most basic manners and the way of talking. You can't talk about them in public. You can say to each other after a brief visit: can we have a meal together or something like that, at the dinner table to talk about his benefits, the success rate will be very high. Of course, to find the person in charge, the small role do not have to consider, when they give them a little benefit they will be ass backwards and forwards.

Honey Sales Methods

Honey Sales Methods

Honey is a naturally sweet substance produced by bees from the nectar of the flowers of flowering plants in the hive after full brewing. It has a strong odor and a pure, sweet taste. The following is my honey sales method for you to organize the relevant content, just for reference, I hope to be able to help you!

Honey sales methods:

Honey products exist in order to have thousands of years of history, from ancient times to the present are beekeepers beekeeping, selling honey along the street, small apiaries small workshops of the individual economy, the pace of reform has always been very slow, in the last two years, before the emergence of some of the scale of the slightly larger enterprises, the speed of competition in the market to accelerate the speed of the local old brand in the struggling to maintain the old customers and their own hard work for half a lifetime! Some of the older brands have finally embarked on what appears to be a successful path of development with the accumulation and development over a long period of time. How big is China's capacity to consume honey? And who is going to monopolize the last cake in the honey market?

The market outlook is huge

According to expert analysis: China's honey for many years to export-oriented, Japan's annual consumption of honey amounted to 4.17 billion yuan (equivalent to RMB). China's current per capita consumption of honey per year is only 50g, the market growth potential is huge. With the growing consumer demand in the domestic market, the marketization of honey products one by one.

Market status "fake"

Thousands of brands of honey, struggling, wandering, peeping, waiting. Repeated production, small scale, low grade. The most terrible thing is that some unscrupulous traders in order to personal self-interest, frantic counterfeiting, counterfeiting means from low-level to high-level, increasingly sophisticated means of deception, the real hard to change.

In 2003, the State Administration for Industry and Commerce (SAIC) investigated the national honey market and found that 50% of the honey was fake. Then the European Union banned the export of honey from China because of excessive antibiotic levels such as chloramphenicol. This year, because of the Fuyang milk powder incident, the local industrial and commercial bureau of the entire food market to carry out an investigation and rectification, because bee products are the most serious items of counterfeiting, the State Administration for Industry and Commerce around the country are checking the honey market, the results of the investigation and government agencies can not believe it, more than 80% are fake, and even a drop of honey does not contain the hallowed in the supermarkets to sell.

In 2004, the Commerce and Industry Bureau and other relevant organizations of the honey market sampling results show that: Guangdong fake honey up to 70%, Hunan fake honey up to 87%, Shanghai fake honey up to 30%, Sichuan fake honey up to 80%, Anhui fake honey up to 77%, Qingdao fake honey up to 78%, Hebei fake honey up to 80%, Inner Mongolia fake honey up to 40% "fake" honey. Honey" let look "honey" sigh ah! China Quality Miles also solemnly remind the majority of the vigilance of the four categories of "fake" honey. In terms of price, honey prices vary from place to place, a good point of 500 grams of more than ten dollars, and fake honey is only seven or eight fast or even three or four dollars, all in the supermarket shelves, the quality of good honey can not be sold, the poor fake honey can sell some, price competition is almost in the market to collapse. The honey industry is in an awkward situation. The sales model is still taking specialty stores, store in store, specialty outlets mainly, the super price is attached. Profit margins have dropped to almost zero. Beekeepers are crying out for more, the old brand honey is crying out for more, the dealers are crying out for more, crying out for more. Market opportunity analysis honey market really no opportunity? From the point of view, the State Administration for Industry and Commerce of the bee products market to clean up and rectify, 80% of the fake products out of the market, the market will leave 80% of the blank demand, coupled with an annual growth of 30%, the demand for space is very large, it is like playing soccer, is an empty goal, as long as a good player, in front of the empty goal must be able to shoot in. So a good brand in the face of this opportunity, it will be able to capture the market, because the need for good products, this is the trick to the success of Cishengtang. There will be a big brand in the honey market - "Cishengtang" - and the strategy of seeking truth in falsehood is to face the opportunities in the market and to find the entry point of the market.

The strategy of fake honey is to fill the market with fake products and make immediate money at a time when the market demand is increasing every year. Cishengtang's strategy is to make immediate money and at the same time make a big market in the future, and long-term integrity of the brand. In the future, the choice of products will be gradually shifted from price as the primary reference standard to quality and service as the first choice. In the full market research after the market, the company saw the prospects of the market, after careful planning decided to strike hard to occupy the last piece of cake in the honey market. Product planning (aiming to make customers happy to buy)

After a detailed long-term study of the product and consumer habits of honey products, found that the convenience of honey for consumption is a major constraint on the long-term development of a major problem, the company after the field in the shopping malls and supermarkets on the customer's survey and analysis, came up with: the product should be convenient, scientific and also high-quality.

Quantitative planning: after a large number of scientific and practical research and analysis of the international market and reference, the use of small dosage type, the choice of the sweetness of the most suitable dose of 15 grams of the standard, and the unit price is not high, once a packet, quantitative science.

Package planning: bag packaging. The use of 15 grams of a small bag of bag packaging, the end of thousands of years in China's honey bottled history. The end of the lid - pounded with a spoon - cover the lid - wash the spoon and other very cumbersome procedures, just tear open the pouch and squeeze it into the cup. This disposable sachet packaging is convenient and innovative. The impact of overpacking on the honey industry is no less than the impact of filter cigarettes on the cigarette industry, and no less than the impact of disposable lighters on the match industry. The aluminum-platinum vacuum packaging process extends the shelf-life of honey products by half a year compared to bottled honey products, greatly reducing the risk of distributors. In order to ensure that the interests of distributors and our brand are not infringed upon, we have applied for a patent on the packaging.

True Quality: The raw materials come from the virgin forests of Daxing'anling, which ensures that the raw materials are pollution-free. Adopting international advanced purification technology, in line with the EU export standard production, production of a batch, testing a batch, found a batch, deal with a batch. The real platinum level quality ensures the beauty of the product. A woman returning from Japan, in Japan often take honey, but after returning to China, to the shopping malls and supermarkets to buy honey is a little worried, when eaten Cishengtang honey said the quality is better than the Japanese.

Product differentiation claim: (real honey hundred years Cishengtang)

claim "real" concept, boldly put forward, for the first brand in the heart of the purest and best status, shaping the Cishengtang preferred loyalty is the biggest asset of Cishengtang. The word "true" is unique in the industry and is the most basic selling point. The business opportunities presented by the "fake" market.

Summarize the four characteristics: really no counterfeiting, really no pollution, really convenient, really scientific.

Shaping:

The reason why CiShengTang is doing this, in addition to conforming to the integrity-based international business ethics and economic laws, is the fundamental of the enterprise for a hundred years of millennium.

CiShengTang three words, Ci is to give happiness, life is the public, CiShengTang is to give happiness to the public, that is, to care for all living beings with a kind heart, CiShengTang always want to be a healthy life of the general public to help the enterprise, to do no harm to the community of the enterprise. Ci Sheng Tang will never do anything that destroys environmental protection, harms public health, never cheats and never makes fake products. Making money is to return to the society, making money is the process not the purpose, return to the society, return to the public is the fundamental purpose. Ci Sheng Tang does not make fake goods, money is to help the most difficult vulnerable groups in society.

CiShengTang's culture of love, culture of charity, not to take this culture to package themselves, to make money for themselves, but in order to do a good job in good faith products, earn economic benefits, take this economic benefits to return to the community, CiShengTang is a helpful enterprise to the community, is not harmful to the community and everyone's business, our products are helpful to the health of everyone is also helpful, we do not We don't make fake products.

Terminal market strategy

National demarcation of the region, rapid investment, with excellent product quality and unique selling points, attracted a lot of dealers across the country alliance, and focus on the development of Sichuan, Hunan and other regions, the establishment of a good model market, complete market support strategy, and attracted a lot of second-tier agents of the enthusiasm. Part of the regional product paving rate reached more than 80%, key cities have entered the big KA stores, under the leadership of the headquarters, have developed a shape and effective systems and procedures, compiled the "Investment Manual" "Dealer Q&A" "Product Manual" "Terminal Operation Manual" and so on, for the product training in various regions, sales skills training, terminal display training, etc., so that the investment and paving work to be carried out smoothly. The company's products will be sold in the marketplace. Promotional support

Company headquarters to take out special funds for terminal promotional support, recruitment and training of promotional staff, support for a variety of regional promotional activities (tasting, bundled sales) and with the largest local milk station to do joint sales activities, the implementation of an effective community promotion, tasting delivery into the household, etc., so that Cishengtang products quickly spread around the high-quality and high-grade to win the majority of. Media strategy

Initial production of exquisite high-grade promotional posters for the end of the posting of the store, the production of exquisite DM single, in front of shopping malls, neighborhoods, hotels, hotels, beauty salons, bars to distribute, only the Wuhan market one time to print DM single up to 100,000 copies.

In the middle of the soft newspaper, newspaper, radio and other forms of integrated communication, and gradually increase the investment, to give dealers great support, followed by three times into the goods, five times into the goods performance of 10-fold increase.

In the near future, the company will be in the CCTV TV ads to further stimulate the market, while also planning a variety of forms of communication activities, the real brand to do sales.

After a few months of market operation, has achieved amazing development speed, Cishengtang's situation in the off-season, every month's sales of tomatoes, is always cash into the goods, demand exceeds supply. In the same period of this year than the same period last year signed more than 5,000 orders. According to the appointments and plans of distributors around the world, next year's sales will increase by another 200 million dollars. That is to say, our strategy and positioning has begun to obtain substantial returns, in front of the market opportunities, in front of the huge and opportunities, how to respond to the strategy is to earn the future with integrity or speculation to earn the immediate, bury the future, Cishengtang choose to win the future with integrity and high quality. In fact, we can not wait for the future, our harvest this year has been very big. The real integrity to treat the market to treat, his return is not only large and fast, do not need to wait until the future, the immediate can be rewarded. By 2008, Cishengtang can achieve 1 billion in sales. Cishengtang will have to put the good honey in the domestic sales, the key is to build a good brand with integrity, good market.

How to sell honey products in schools

Honey products efficacy characteristics; to have actually used so that the credibility of the basis and to the school principal to explain the advantages of this product please allow the school to sell and commitment to a few percent of the turnover amount of sponsorship of the school fund

kind of school will probably agree

Establishment of channel problems by giving a commission to the way to let the school supermarkets on behalf of sales of their honey products

Supporting the school supermarkets to sell the honey products

The second is to use the trial marketing method by giving the honey dormitory free tasting method to use the principle of reciprocity to make students buy

The third is to use the price segmentation method to develop small bottles or sealed packages of honey to make the honey ordering method to order milk

The fourth is to often roadshows and promotions to make the honey products in the school range of the popularity of the people

I suggest that the school to carry out promotional activities

And also buy and give activities

activities let the world or friends help

good to have to provide the supplier to participate

And publicize the efficacy of the product

and the advantages of the important

And the school to play posters

Honey is rich in amino acids, vitamins, beauty and skin care in the girls in the market print some business cards every dormitory sticker students have the need to be thought

All of them have to be in the same school.