1, creating personal IP
Creating personal IP, making vertical original video, getting high exposure by high-quality content and making users like and pay attention are the best ways to drain Tik Tok. Only in this way can there be a lot of room for later realization.
However, the premise of Tik Tok's powder absorption and drainage is that you need to make clear the user portraits of your fans, and then locate the content according to their labels and portraits. For example, if you make beauty products, you can attract potential customers with related needs by sending beauty tips and using beauty products. With more fans, it is easy to realize the realization of sales in the later period and seize huge commercial wealth.
2. Comments on drainage
The second method of Tik Tok drainage is to comment on drainage.
First of all, let me share with you the recommendation mechanism of vibrato short video. Tik Tok's recommendation mechanism is similar to today's headlines. After a vibrato video is uploaded, the system will first classify the video according to its interest, and push it to some users who often watch this kind of video, and then analyze the data according to the complete playback rate, likes, comments and forwarding volume of this group of people after browsing, and then decide whether to continue recommending it to more people according to the quality of video data.
For example, after your vibrato video is released, the system will show it to an average of 500 people first. There may be 400 people who click to browse, of which 300 people watch it completely, 50 people like it, 30 people comment and 20 people forward it.
Then at this time, the system will determine that this video is of high quality, and then continue to recommend it to the next group of people. At this time, the recommended number may increase to 1000 and 5000, and then decide whether to continue recommending according to the browsing data of the second group.
By analogy, when your video meets the requirements of the recommendation rules, you can get more opportunities for free popular recommendation, and you can get more users' attention, thus achieving the goal of realizing your own brand or selling goods in the later stage.
Anyway, let's continue to talk about comment drainage. Comment drainage belongs to free traffic. If you want to make good use of comment interaction to drain Tik Tok, then maintaining high interactivity is the key to comment drainage.
In order to realize the drainage through comment interaction, the vibrato video must be interactive. The interactivity here not only refers to the buzz caused by video content, but also stimulates readers' emotions and psychology such as joy, sadness, anger, sense of identity and belonging after reading, so that readers are willing to like, comment or forward after reading. Only when the video content is interactive can it attract more users' attention.
3. Off-line drainage
In addition to online interactive drainage, Tik Tok can also perform offline drainage. In terms of offline drainage, many excellent cases in the catering industry have emerged. The popularity of vibrato short videos has made the business of offline stores such as Haidilao, Answering Tea, CoCo Milk Tea and Turkish Ice Cream hot, and there are long queues, especially Answering Milk Tea. In just a few months, only after Tik Tok took over, 3,000 franchisees were recruited.
Tik Tok Blue Enterprise V can apply for POI address. After successful application, the POI address page can display the corresponding enterprise blue V number and basic information of the store, and support telephone reservation, thus providing more opportunities for information exposure and traffic conversion for enterprises.
4. "Dou+"boost
The fourth method of Tik Tok drainage is "bucket+"assistance. This kind of paid traffic is suitable for friends who don't want to spend too much time on video shooting and production. It is also suitable for high-quality videos that need icing on the cake to get more exposure help. It is also suitable for some local tyrants.
If your video is not recommended by the system to more people, then you can use the DOU+ function to help increase the number of recommendations, so that spending money can also make the video "fire". "Dou+"is the starting strength of 100 yuan, and usually 100 yuan can get 5000 recommended broadcasts.
Before using "DOU+" help, you can set interested people and recommend them to relevant target groups. Helping traffic through "Dou+"can not only help your own videos, but also help others' videos.
The function of "bean+"can't be simply regarded as obtaining the recommended amount by paying for help, but it also has a great influence on brand communication. In order to achieve greater drainage effect, comments and interactive support are needed, otherwise the drainage effect is likely to be greatly reduced if you only buy video playback.
5. Advertising information flow.
The fifth method of Tik Tok drainage also includes advertising Tik Tok information flow.
This kind of traffic, like "bean+",belongs to paid traffic, that is, it implants its own advertisements in the original ecological way in the video stream. This method is not mandatory, does not disturb users, and users are willing to accept it. Information flow is a popular form of Internet advertising that has emerged in recent two years.
Information flow advertising can set labels for dimensions such as people, interests and regions, so as to present brands and products to accurate people. This is also a simple and rude Tik Tok drainage method.