It's Valentine's Day now. Many people notice that there is no local chocolate market in China. Because when people buy chocolate, most of them buy well-known foreign brands, which has attracted the attention of many economists and entrepreneurs, and has also become a hot topic of discussion. In fact, we are concerned about this matter, which shows that everyone can realize the situation of chocolate brands in China, which is a good thing.
There are objective reasons for the poor development of chocolate brands in China. The main reason for this is that our brand development is relatively late. When competing with international brands, we will inevitably feel powerless. After all, many well-known international brands have surpassed China chocolate brands for many years in terms of experience accumulation, so this is one of the reasons why China chocolate brands can't beat their opponents immediately.
Secondly, the subjective reason of China chocolate brand is the most important point. So far, no chocolate brand in China has managed its own brand seriously. At most, it is to find some so-called star hysterical publicity, and the effect is naturally not much better. In fact, many enterprises in China are so simple and rude to promote themselves, but they lose interest in their product quality and consumer research.
The reason why local chocolate brands in China lose their competitiveness is the lack of talents. There are very few talents who research and develop chocolate in China, and many enterprises simply don't pay attention to the research and development of brands. Most of them imitate foreign brands, and the route they take is very backward. Therefore, if China chocolate brand wants to be strong, it must have its own talents and brand awareness, and at the same time, it must seize its own product quality and cost performance, so that it can gradually surpass international brands.