The second type: near the city and district maternity and infant hospitals (or large hospitals with obstetrics). This kind of shop is obviously aimed at the business of newborn babies. Generally speaking, we suggest to choose professional baby products, such as baby clothes, bedding, food, milk powder, bottles, diapers, etc ... The store is slightly larger (20-30 square meters), so as to allow customers to spend in one stop. Clothes that are more than 2 years old can be completely abandoned. This kind of store sells a lot of gift clothes.
The third type: near the vegetable market. Due to the huge traffic near the vegetable market, it is suggested that you can choose to operate some special children's wear, such as Quanchang 19 yuan. Most people who come to the vegetable market are elderly people. Their consumption concept is different from that of young mothers. They are obsessed with price.
The fourth type: boutique women's clothing city. Women like shopping, buying for themselves and their children. This kind of shop must choose to operate fashionable, alternative, high-grade and personalized children's wear! The most expensive shop is the one in this area.
Precautions:
(1) Because we know that the children's clothing wholesale market is actually very small and the brands are limited, it is easy for us to collide with other shops in the market. Everyone's rent and investment are different, which leads to a lot of unnecessary vicious competition. In this case, if you don't have the rent advantage, you will lose both sides in the end.
(2) In this case, we'd better choose a specialty store or a certain brand, provided that you purchase a large quantity here, and we can ask wholesalers to deliver the goods for ourselves. The so-called goods control means that within a few kilometers of Fiona Fang, only one company delivers goods, and other stores are not allowed to have the same goods. However, as mentioned earlier, this requires a certain amount of goods. Without a certain amount of goods, it is impossible for wholesalers to help us control the goods for the benefit.
Extended data
1. period
In a year, the most common renovation peak is in the spring, that is, just after the New Year, and most of the houses that have just been renovated in July and August are under renovation. However, most of the shops renovated in July and August should be shops that want to change their image and enhance their image. According to the sales situation of one year, if it is not a new store, August should be the lightest season. After all, there should be relatively few renovations this season. The operating loss during the transformation period will be relatively small.
2. Decoration budget
It is best to budget the time of the next shop decoration and the approximate profit during this period. It is suggested that the decoration shop mainly measure its own profit and use the decoration funds reasonably. It's not ineffective to invest too much here, but if it's just the decoration of the store and nothing else has improved, there will definitely be no great improvement in performance. Therefore, it is best to make a budget according to the annual renovation plan, especially for friends who operate fashion types. In the fierce competition atmosphere, the outer packaging is indeed the first impression of customers.
About the budget of specific funds: it is best to know what materials are used first, inquire about the price, and then calculate how much materials are used to basically understand the funds needed! A more cost-effective way is to buy materials and find workers to decorate.
3. Decoration implementation
It is best to find some experienced decorators to do it, and often observe the construction on the spot. If there is anything, you should explain it to the decorator in detail, and don't wait until they get it up before complaining. If this relationship is not handled well, it will waste money and time.
In addition, the specific time should be explained to the master, the shorter the time, the better, but the premise is that the work must be done carefully. There are also some situations, such as how to do it in some places, but there is no way to do it in detail when actually decorating. At this time, we must remember that the same effect can be achieved, especially in the choice of materials, and don't use anything high-end. As long as the appearance effect can achieve the ideal goal. After all, it won't take many years to decorate once. In addition, if some places can't reach the ideal goal, use your head and change your mind. The premise is to match the overall style and color!
Step 4 decorate details
One is the treatment of odor. This is very important. If it smells for a long time, you have to ask the decoration master. In addition, some corners and details should be handled well. For example, the paint or glue on the ground should be handled well. Now that it has been decorated, it should be done as perfectly as possible. Otherwise, if the overall effect is destroyed because the ground is not done well or a wall is not finished, especially in a conspicuous position, it will be ignored!
5. Entrance and exit
In fact, the entrance and exit settings of clothing stores are very particular. Generally, the doors are open and you can enter and exit at will. But try to follow the layout of spacious entrance and difficult design of exit. Such a set of rules will make customers stay longer and may bring good sales results. However, the design of this entrance depends on the location of each store. Keep the aisle unblocked. Many misunderstandings in clothing stores are that the aisle is quite narrow. I hope more clothes can be put on both sides in the middle. However, such narrowness and obstacles often lead to customers being crowded and unable to choose clothes. Therefore, to keep the passage unobstructed, it is important to have guidance so that customers are willing to move on.
Step 6 show and decorate
The importance of display is also obvious, if a clothing store, clothes piled up in a mess. Customers are not interested in choosing or treating clothes as defective or out of season. Therefore, the clothing display is as attractive as possible, and there is no cover. There is also color matching, but also pay attention to color. The choice of cold and warm colors will also seriously affect customers' purchasing psychology.
7. Lighting decoration
Clothes in clothing stores sometimes sell not only the quality of clothes, but also the choice of environment. Just like eating alone, the restaurant environment is clear at a glance, and everyone likes elegant, spacious and comfortable places. The same is true of clothing stores. The choice of lighting should be coordinated with the whole clothing store. General clothing stores use bright and simple lights. But this should also be focused, such as the important recommended position, and the lighting should be more professional to attract customers' attention.
8. Cashier Settings
Some stores may think that the checkout counter is unnecessary, but I feel that even the smallest store should have this thing, which means that not only a table can be replaced. The color of the cashier should also be combined or echoed with the color of the storefront wall and door head. The stupidest way is to be the same color as the door head (the door head is not a font). In my opinion, the cashier should be located in a dead corner or not in the exhibition area, and it must be close to the fitting room.
Reference Baidu Encyclopedia-Clothing Store