2. Meet the needs of interactive expression, entertainment and information anytime and anywhere. The third generation media, marked by the Internet, is moving towards the stage of individual expression and communication. For Internet TV and mobile TV, consumers are also producers.
3. People use new media with more purpose and enthusiasm.
4. Media usage and content selection are more personalized, which leads to more adequate market segmentation.
Introduction:
New media refers to the current environment where everything is media. Simply put, new media is an environment.
New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.
A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.
New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.
Main impacts:
The development of new media will be the new trend of future media development. In the traditional sense, the media spreads information through TV, radio, newspapers, magazines and other single forms, while the new media is a new media concept that integrates traditional media and uses digital media technology to develop and creatively complete the dissemination, processing and new interpretation of information. It can also be called the fifth media.
With the life technology and people's demand for information, new media forms appear in people's field of vision in different forms, such as mobile TV streaming media, digital movies, digital TV, multi-touch media technology, gravity sensing technology, digital magazines and other forms. The application of new media technology reflects the audience's deeper grasp of information, hoping for greater interaction and reinterpretation of information. The audience can participate in it according to their own preferences and experiences, and get the information they want most.
The birth of new media technology is that people integrate the boring, delayed and non-interactive aspects of print media information acquisition, and use digital technology, wireless technology and the Internet to improve the disadvantages of the audience for the huge amount of information and the damage of information quality, so that information can be conveyed and fed back to multiple audiences in time on the basis of ensuring the quantity, thus realizing a good cycle model of market, audience and market feedback. The redundancy of information is eliminated to a greater extent. Therefore, new media can be defined as interactive digital composite media.
New media technology is the display of interactive media, and the future development trend of media is more and deeper interaction between audience and media.