High-quality milk source, advanced technology, unique business model and strict management are the foundation of being popular for more than half a century.
First, high-quality milk source, quality assurance.
The company owns Huamei Cattle Farm, Panyu Wanqingsha and Huamei Zengcheng Branch (Tian Quan Lake Ranch), and now has more than 5,000 black-and-white dairy cows, the most famous American Holstein breed in the world, which provides fresh and high-quality milk sources for the production of popular milk products. Among them, Huamei Dairy Farm was awarded the honorary title of "National Excellent Dairy Farm" by the Ministry of Agriculture in February 2004, and it is the only national excellent dairy farm in South China. More than 10 tons of fresh milk produced by Huamei Dairy Farm are exported to Hong Kong every day, accounting for half of the fresh milk market in Hong Kong. In 2008, the products were specially supplied for the Beijing Olympic Games, and Huamei Dairy Farm became the only agricultural product base for the Olympic Games in Guangdong.
Second, advanced production and processing equipment
The company has more than 50,000 square meters of dairy processing plants, and has more than ten advanced professional milk processing production lines, such as American fresh house milk paper packaging machine and Swedish Tetra Pak high-temperature sterilization paper packaging machinery and equipment. In 2003, the fresh milk workshop, the first project invested by the company for technical transformation, was put into use at the end of March 2004. After the "melamine" incident, the company won the support of consumers by virtue of excellent quality, and further expanded production and added new Tetra Pak production lines to ensure the adequate supply of products.
Third, the unique "popular milk store" operation mode
In order to facilitate consumers to buy fresh milk, the company took the lead in introducing the business concept of "milk specialty store", which was set up in the form of retail outlets and specialty stores in the main sections, commercial districts and large communities in Guangzhou, and used this as a time advantage to deliver fresh milk to communities and streets.
At present, the company has opened 100 popular milk stores in densely populated areas such as Meihua Road, Nonglinxia Road, Dongchuan Road, Zhongshan No.4 Road, Ximenkou Road, Jixiang Road, Zhongshan No.6 Road and Zhongshan No.7 Road. The opening of these stores has changed the situation that consumers can only buy fresh milk in supermarkets in the past, and many citizens can buy fresh milk at their doorsteps.
In order to ensure the smooth development of this channel, the company will invest10 million yuan in the next three years to purchase cold chain transport vehicles; The planned investment in product marketing and specialty store construction will reach 30 million yuan, and the target is to build 500 specialty stores all over the streets of Guangzhou, further facilitating the daily purchase of the general public.
Fourth, strict management has achieved many years of credibility guarantee
For a long time, the company has been adhering to the "people-oriented" talent management concept, regularly organizing staff training, and constantly improving the overall quality of employees; Adhere to the consumer-oriented, strengthen enterprise management, rely on scientific and technological progress, and constantly reform and innovate, and a series of efforts have achieved remarkable results.
/kloc-since 0/984, the company has successively won a number of honorary titles such as "500 largest food processing enterprises in China", "national food safety demonstration unit", "advanced collective in Guangdong province", "consumer credit unit in Guangdong province", "advanced unit in Guangzhou" and "unit in Guangzhou that abides by contracts and keeps promises". The products have won many titles such as "Guangzhou Famous Brand Products", "Guangdong Excellent New Products", "Guangzhou Famous Agricultural Products", "Guangdong Famous Brand Products" and China Green Food.
In 2002, it was recognized as the first batch of designated production enterprises of drinking milk for students in Guangdong Province by seven national ministries and commissions.
In 2003, it passed the ISO 9001:2000 international quality management system certification.
In 2003, it passed the first batch of "QS" certification in the national dairy industry.
In May, 2005, the popular pure milk was rated as a grade A green product by China Green Food Development Center.
In 2005, it was rated as "A-level unit of food hygiene in Guangzhou".
In the first half of 2005, it passed the most stringent HACCP (Hazard Analysis and Critical Control Point) certification in the food industry.
In 2006, the popular golden milk, pasteurized milk, high-calcium milk yogurt and yogurt were rated as "Five Best Dairy Products in Guangdong in 2006".
But I don't think much of this brand! Drink it less.