Speaking of this, some people in the industry feel that a light in their minds will light up in an instant, because the home improvement industry is an area where offline business opportunities and online platforms can be well combined. On the one hand, every enterprise in the home improvement industry chain has numerous exhibition activities every year to explore business opportunities. On the other hand, the huge industrial scale and diversified industrial composition have also created favorable conditions for O2O in the home improvement industry.
But in general, the home improvement industry is inevitably blurred. One problem I want to solve today is: If O2O is an opportunity, then the problem is coming. Can the interior design industry seize it?
With the help of current fashion design trends and consumption concepts, there are many topics to discuss the future of interior design and designers. There are many topics about the operation mode of interior design companies and the integration of internet plus concept and interior design industry, but it is worth talking about the development of O2O and interior design.
Before merging the two clues of interior design and O2O, I want to reinterpret these two well-known concepts. The reason for reinterpreting is that the connotations of the two concepts are very broad, but what I want to grasp is not all the connotations and characteristics, but several aspects that may become the direction of integration.
Let's start with interior design. As an industry. In fact, before entering this industry, the author always thought that interior design was an artistic act attached to the home improvement industry, but the facts were quite different. There are two misunderstandings in the author's previous understanding of interior design: first, interior design is not a vassal, it has a complete industrial system; Secondly, interior design is not a simple artistic act, but also a commercial activity.
Find out the interior design, and then talk about O2O. Although we have put many new labels on O2O, it is actually only a special form of B2C, and its difference lies in its rich offline resources. In addition to the characteristics of traditional e-commerce online shopping malls, authoritative website authentication, online marketing and online interaction, the characteristics of O2O have become its most obvious advantages.
That is, the advantage of market resources. So, how to integrate online and offline with the interior design industry? We can find several points of convergence from the above two concepts.
The first point of convergence is that interior design, as an independent industrial field, is a cooperative relationship with other parts of the home improvement industry chain rather than a vassal relationship. The cooperative relationship means that the interests are * * * similar, and the interests are * * * similar, which means that there are obvious intersections between the target customers. If there is no problem with this reasoning, then the offline promotion platform of all related industries can become a platform for the interior design industry to tap O2O offline resources.
The second intersection is the commercialization of interior design. Commerciality, like the nature of interior design itself, also has its rich connotation, but it at least includes one point, that is, it can generate economic benefits through exchange. If we recall the early currency history, we can have a clearer understanding of the exchange value, that is, interior design is exchangeable because of its commercial attributes, and the intuitive expression of exchangeability is "clearly marked". All e-commerce platforms, including O2O, sell clearly priced products online, and commercial design can also become a commodity. Under this idea, not only large-scale exhibition activities, but also offline stores of interior designers and design companies are quickly linked to the Internet through packaging design schemes, design suggestions and customized designs.
Therefore, in the integration with online and offline, the interior design industry has the same basic conditions as other fields. In fact, many online platforms for interior designers and interior design companies have been established, such as A963 China Interior Design Network, and these platforms are being further improved. After the platform is perfected, the integration of interior design industry and O2O will enter the stage of offline resource mining, which is a stage of industrial chain cooperation.
If there is no problem with this reasoning, then the offline promotion platform of all related industries can become a platform for the interior design industry to tap O2O offline resources. The second intersection is the commercialization of interior design. Commerciality, like the nature of interior design itself, also has its rich connotation, but it at least includes one point, that is, it can generate economic benefits through exchange. If we recall the early currency history, we can have a clearer understanding of the exchange value, that is, interior design is exchangeable because of its commercial attributes, and the intuitive expression of exchangeability is "clearly marked". All e-commerce platforms, including O2O, sell clearly priced products online, and commercial design can also become a commodity. Under this idea, not only large-scale exhibition activities, but also offline stores of interior designers and design companies are quickly linked to the Internet through packaging design schemes, design suggestions and customized designs.
Therefore, in the integration with online and offline, the interior design industry has the same basic conditions as other fields. In fact, many online platforms for interior designers and interior design companies have been established, such as A963 China Interior Design Network, and these platforms are being further improved. After the platform is perfected, the integration of interior design industry and O2O will enter the stage of offline resource mining, which is a stage of industrial chain cooperation.