Chevrolet is an American automobile brand owned by General Motors (GM), founded on November 3, 1911, by William C. Durant and Louis Chevrolet . Chevrolet, also known as Chevy, was acquired by General Motors in 1918 and is now the most international and popular brand of GM. Chevrolet has a wide range of models, from small cars to large 4-door sedans, from vans to large pickup trucks, and even from crossovers to sports cars, Chevrolet produces virtually any kind of vehicle that consumers want.
Catalog
1 Brand trademark
Brand overview Trademark meaning2 History
Pre-World War II Post-World War II Post-19903 Founders
4 Models
In production Classics5 Chronology of events
6 Extended reading
Domestic awards Shameful ads1 Brand Marks Edit
Brand Overview
Chevrolet, the largest brand under the General Motors Group, can be counted among the world's most successful automobile brands based on cumulative vehicle production to date. It is at the top of the sales charts in the United States. It has a wide range of models, from small sedans to large 4-door sedans, from vans to large pickup trucks, and even from crossovers to sports cars, any kind of model that consumers need, they can find a corresponding model in Chevrolet. Since the introduction of its first product in 1912, sales have totaled more than 100 million units. Its market covers 70 countries, once set a record of selling a new car every 7.2 seconds. 2004 Chevrolet global sales of more than 3.6 million new cars, accounting for 5% of the total global automobile sales in that year. As the most international and popular brand of GM, Chevrolet has strong technical and marketing resources.
Chevrolet (18)
Since February 2005, the former Korean Daewoo models have been wearing the Chevrolet gold bowtie in Europe, and the South Korean automaker has come under the umbrella of General Motors, with a range of bestsellers under its belt, including the Matiz, Kalos, Lacetti and Nubira. Some of these models are also popular in China, such as the Matiz - known as the Spark in China - and the Kalos - known as the aveo in China.The new Scion was launched on January 11, 2010, and the June 1 Chevrolet's new Sail two-door was launched on January 11, 2010, and the classic brand "Sail" was given a perfect new life.
Chevrolet has held the distinction of being the world's most innovative automotive brand for more than 100 years, and has expanded its business from the United States to all parts of the world, including China. The spirit of the Chevrolet name - innovation, commitment, quality and value - has stood the test of time over the years.
Today, as part of GM's ongoing commitment to Chinese consumers, and as evidence of GM's localization strategy in China, GM is introducing more of its new, globally best-selling models to China, expanding the Chevrolet product lineup even further. With the reliability, versatility and excellent price-performance ratio, it is believed that Chevrolet will have a longer-term development in China in the new century. With the ever-expanding product portfolio and gradually expanding network, Chevrolet will bring more value-for-money choices and enjoyment of life to Chinese consumers who are self-confident, pragmatic, positive, and looking forward to a better life in the future.
Trademark Meaning
The Evolution of the Chevrolet Brand Logo (4 photos)
The Chevrolet trademark represents a patterned bow, Chevrolet is the name of the Swiss race car driver and engineer Louis Chevrolet. It symbolizes the generosity, grandeur and poise of the Chevrolet sedan.
Since 1913, Chevrolet has put the bowtie logo on a variety of its branded vehicles. Nearly a century later, in 2011, after nine minor changes, the bowtie logo will officially usher in its 10th adjustment - compared with the 9th generation of the logo, which was launched in 2004, it has an exaggerated extension of the metal edge, and the metal side of the logo seems to be able to see the traces of folding, which makes it easier to blend in with the car body. It's easier to blend in with the bodywork.
In 1908, William Durant, the founder of General Motors, found an interesting pattern on the wallpaper of a French hotel on a round-the-world trip, which he thought could be used as a logo for the car. The "gold bowtie" pattern later evolved into the logo for the world's best-selling Chevrolet automobile. And it was William Durant who changed the design of Chevrolet's products, gave Chevrolet a new definition, and made Chevrolet a huge success.
Chevrolet Spark EV HD Gallery (22 photos)
In the summer of 1909, Mr. William Durant asked Louis Chevrolet, a Swiss race car driver and engineer of great reputation, to help him design a car for the masses. However, Louis Chevrolet built a wide, expensive car that resembled a European race car, and it did not sell well. William Durant recognized that they needed to compete with lower-priced cars and increase sales, and switched to a cleaner and more economical design. But he kept the Chevrolet name because he liked the way "Chevrolet" sounded.
Chevrolet Corvette Stingray HD gallery (7 images)
The first Chevrolet sedan, the Little Four, was introduced in Detroit in 1912, and in 1917, the "490" sedan, priced at $490, helped Chevrolet increase sales. In 1917, the $490 "490" sedan helped Chevrolet increase sales to 190,000 units. 1927, Chevrolet grew to become one of the top U.S.-based car brands with annual sales of more than 1 million units. 1965, Chevrolet became the first U.S. automobile company to produce more than 3 million vehicles annually. In 1965, Chevrolet became the first U.S. automobile company to produce more than 3 million vehicles in a year, and in 1979, Chevrolet's 100 millionth vehicle was born. During this period, Chevrolet had set the industry myth of "selling a new car every 40 seconds." In 2004, Chevrolet sold more than 3.6 million new cars globally, accounting for 5 percent of all global automobile sales that year. That's one Chevrolet for every 16 new cars sold that year.
Chevrolet owes much of its success to the value and world-class technology in its products. Many of the technologies used in today's automobiles were pioneered by Chevrolet at that time. For example, it was the first to use electronic ignition, the first to have in-car radio, and the first to have an automatic transmission. Other innovations include power brakes, power windows, power seats, advanced high-powered V8 engines, airbags, and more.
Chevrolet Sonic HD Gallery (3 pics)
Not only that, Chevrolet's most innovative product concepts and brand culture have been y integrated into the lives of Americans. In the United States, Chevrolet cars are affectionately known as "CHEVY", and "CHEVY" in English has the meaning of "chase", she let the Americans feel close, She gives Americans a sense of intimacy, warmth and trustworthiness. "CHEVY" has become America's favorite along with baseball, hot dogs and apple pie. Chevrolet not only makes life easy for them, it also makes them proud of their Chevrolet.
To this day, Chevrolet's brand personality has crystallized into a cultural complex. This unique Chevrolet "complex" has been promoted all over the world by successfully integrating into local cultures, successfully realizing the unity of localization and internationalization of the brand. Chevrolet has maintained this style for more than 90 years, and its market footprint has now spread to 70 countries. The legend of Chevrolet has added endless colors to the lives of ordinary people in all ages.