1. Taste: Cheese sticks at room temperature can be stored in the refrigerator, which can inhibit the growth of bacteria and maintain the delicate and soft taste of cheese sticks. The low-temperature cheese sticks need to be stored in the freezer, and the cheese sticks will be frozen hard and taste similar to popsicles.
2. Strategic positioning and channel laying: Low-temperature cheese sticks are positioned at the high end, and higher-end products such as organic and 5 1% cheese content will be introduced in the future, and their pricing is higher than that of normal-temperature cheese sticks. Normal temperature cheese sticks are functional, and the price is slightly lower than that of low temperature products, but the gross profit margin is equivalent to that of low temperature products. In terms of sales channels, Miaokelan divides the sales areas of normal-temperature products and low-temperature products. Normal-temperature products will cover more circulation channels, while low-temperature products will cover more big store channels such as KA.
Generally speaking, there are obvious differences in taste, strategic positioning and channel laying between Miaokelando normal temperature cheese sticks and low temperature cheese sticks, and consumers can choose according to their own needs.