The decoration of a mutton powder store must start from the following aspects.
1. Outdoor design
Outdoor decoration refers to all decorations in front of and around the store. Such as billboards, neon lights, light boxes, electronic flash ads, posters, flyer ads, live ads, shop signs, facade decorations, window displays and outdoor lighting, etc., all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first get consumers into the store. In addition to factors such as advertising and traditional reputation, consumers’ understanding of an unfamiliar store starts from its appearance. People's general psychological reaction to things is that the goods sold in a store with elegant and luxurious outdoor decoration must also be high-end and high-quality; while the goods sold in a store with a mediocre or outdated appearance must also be staggered and low-quality, and the quality cannot be guaranteed. The outdoor design of our store mainly focuses on several aspects: appearance design, entrance and exit design, signboard design, window display design, external lighting design, etc.
2. Appearance design
Appearance is the overall feeling of a store. Sometimes it reflects the grade of the store and also reflects the personality of the store. From the overall style, we positioned the store as a modern style. The modern style appearance gives people the flavor of the times and a modern psychological feeling. Most stores adopt a modern style, which is motivating to most consumers who have a strong sense of the times. If the store is in a business district, the large shopping malls nearby are generally modern in style, which can achieve a harmonious effect. In today's developing society, modern-style stores give people a fresh feeling, making them harmonious and unified with the modern high-speed society, and also reflecting the trend of clothing.
3. Signboard design
After the appearance style is determined, we must consider the signboard. The design and installation of signboards must be novel, eye-catching, concise, beautiful, and able to attract customers' attention. Because the sign itself is an advertisement with a specific meaning, it can be seen clearly from multiple angles. It should be equipped with neon signboards at night.
IV. Window design
The store window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the store. It is mainly based on the goods sold by the store. Use scenery, props, and background decoration as a foil, with appropriate lighting, colors, and text descriptions.
5. Entrance and Exit Design
When designing store entrances and exits, we must consider factors such as store business area, passenger flow, geographical location, product characteristics, and safety management. If the design is unreasonable, it will cause crowding or the products will arrive at the exit without being viewed by customers, thus affecting sales. In the customer channel set up in the store, the entrance and exit are the power pumps that drive the consumption flow. A good entrance and exit design should reasonably enable consumers to browse the entire venue in an orderly manner from the entrance to the exit without leaving any dead ends. If the store is a regular store, it is generally better to have the entrance and exit on the same side to prevent it from being too wide for customers to walk through and leaving a dead space. Irregular stores have to take into account many internal conditions, so the design is relatively difficult. The design of the store door should be open. When designing, we should consider not to make customers feel claustrophobic, "dark" and other negative psychology, thus turning customers away.