In recent years, the demand for milk tea has soared, and more and more people like to drink milk tea. With this, more and more milk tea shops are newly opened or joined. Although the market changes rapidly, people's preferences will not change easily for a period of time. Coupled with the fact that it is summer, iced milk tea has also been recognized and favored by the public.

In summer, natural lemon tea drinks become the most unique among all iced drinks because of their refreshing and healthy positioning. Many classic tea shops have also taken advantage of this east wind to launch new products, such as four classic lemon teas launched by Xicha and domineering lemons launched by Naixue, which are also popular among many products.

It is also this east wind, and the brand specializing in lemon tea has gained even greater advantages. As a national chain milk tea brand, Uncle Qiu has applied for registration of many trademarks before, such as dozens of related trademarks such as Aunt Qiu, Aunt Qiu, Da Die Qiu and Aunt Qiu, and there is a trend of trademark moat.

In addition to trademark protection, Uncle Qiu also has his own brand IP cartoon character Uncle Qiu, and he also creatively designs and applies for a patent for beverage packaging. It can be said that it is not only in the field of trademarks, but also in the field of intellectual property rights.

As for trademark protection, in the complicated and changeable market, it is natural that it needs registration and approval to have legal effect in the market, so that the trademark can be protected by law, and the registered trademark will be rejected in the market, and the enterprise that uses the trademark without permission will be punished accordingly.