After Jinjiang Inn and Hanting took the lead in implementing multi-brand operation, Home Inn Group, which has been in the leading position in the industry, is also marching into high-end business hotels in the mainland and implementing multi-brand strategy. Jinjiang Inn, Hanting, Home Inn and Shangkeyou have launched multi-brand strategies to occupy different market segments of budget hotels. Hanting owns Hanting Express, Intermediate Business Hanting Hotel and Baiyuan Hotel Hanting Haiyou Inn. Jinjiang shares have several sub-brands, such as Guangjin, Jinjiang Star, Best, Dahua and so on. Shangkeyou has developed in an all-round way, with four brands: Shangkeyou Express, Junyi Intercity Hotel, Baoledi Discount KTV and Shangkeyou Chinese Fast Food. After the acquisition of Motel 168 Hotel, Home Inns owns Home Inns, Motel and He Yi Hotels. However, just for the price difference between high-end and low-end hotels 100, it is necessary for budget hotels to re-establish teams and use most of their resources, which will inevitably distract the expansion energy of budget hotels. Economy hotels in China are still in the stage of relying on scale advantage to make profits, and expansion is still the top priority. It seems that all hotel operators are waiting for the differentiated demand after the market segmentation of China hotel industry in the future.

With the increasingly fierce competition in the hotel industry, mergers, acquisitions, integration and capital operation among large hotel enterprises are becoming more and more frequent, and domestic excellent hotel enterprises pay more and more attention to the research of the industry market, especially the in-depth study of the development environment of enterprises and the changes of customer demand trends. Because of this, a large number of excellent domestic hotel brands have risen rapidly and gradually become the best in the hotel industry.