Hibbs Cheesecake is a catering chain brand focusing on new flavor cheesecake, headquartered in Wuhan. According to the taste needs and eating habits of modern young consumers, it improves and innovates the traditional cake, combines cheese with cake, and creates a delicate, delicious and creative cheesecake, which tastes sweet and soft, has a strong cheese fragrance, and brings different enjoyment to customers. It also designs personalized packaging to improve the brand identity. Hibbs Cheesecake attaches great importance to the selection of ingredients. It adopts imported cheese, high-quality flour, milk source, etc., and also incorporates Japanese baking technology to create a standardized production process. Every cake in the store is baked by hand to ensure the flavor of the cake. It also innovatively introduces Explosicum Cheesecake and other styles of cakes, enriching the product line and maintaining the brand advantage. The headquarters provides franchisees with standardized and full-output franchise support for the whole store, and provides guidance from store preparation, opening period to operation to solve various problems encountered, so that franchisees can successfully launch franchise stores.