5 Mid-Autumn Festival promotional activity plans for September 2022 (selected)
In order to ensure that things or work are carried out smoothly, it is often necessary to make plans in advance. The plan refers to the A planning document formulated for a certain action. So how to formulate a scientific plan? Below are 5 (selected) plans for the Mid-Autumn Festival promotions in September 2022 that I have compiled for you. I hope it will be helpful to you! The plans for the Mid-Autumn Festival promotions in September 2022 1
1. Event time: __
2. Event purpose: Shenglong Supermarket would like to meet you in this beautiful autumn. On September 13th, "Flowers and full moon will bring people together and Shenglong will give gifts." "Lilianli" will celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and maturity of autumn.
3. The theme of the event: Flowers, full moon, people reunited and gifts given
4. Store display: There is a special area for Mid-Autumn gifts in the store. According to the brand of mooncakes, health products and wine The categories are displayed in an upright manner, and a designated person is responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area. It is required to be eye-catching in the store and attract customers.
5. Activity content:
A big surprise
If you make a one-time purchase of 30 yuan or more, you can get 1 "Mid-Autumn Gift Certificate" and 2 pieces of 60 yuan each. The maximum number of small tickets is 5.
a. When purchasing designated mooncake gift boxes, this coupon can be used to offset 3 yuan; (this coupon can only be used during the event)
The designated mooncake varieties are: :
b. When purchasing health products or wine (designated commodities), you can redeem 1 yuan, 2 yuan, and 3 yuan respectively. (This coupon can only be used during the event); the wine that has been bought out is the brand used.
Mid-Autumn Festival Gift Coupon:
This coupon can be used to redeem 1 yuan for Category A health products or wine
This coupon can be used to redeem 2 RMB for Category B health products or wine
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This coupon can be used to offset 3 yuan for type C health products or wine
Double happiness
If the text in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Shenglong Reunion Award" , "Shenglong Festive Award", "Reunion Award", "Joyful Award", congratulations, you have won our third prize again. The winning conditions and award settings are as follows:
a. The Reunion Award combines the three words "reunion, yuan, and award" to win a prize worth 200 yuan (gift certificate, cash)
b. The Festive Award is awarded with the three words "Happiness, Celebration and Award" and a gift (gift certificate, cash) worth 100 yuan.
c. The Shenglong Award is awarded with the three words "Sheng, Long Award". Gifts worth 12 yuan (gift certificates, cash)
d. Happy Prize: Any one of the 7 words "Sheng, Long Prize, Reunion, Yuan, Xi, Qing"
Prize A mooncake gift pack worth 3 yuan (before September 28)
A Shenglong shopping coupon worth 1 yuan (after September 28)
Award default setting: a ***100; b***1,000; c***10,000;
6. Shopping mall layout:
Main store: hanging flags and entrances for the Mid-Autumn Festival banners or Mid-Autumn Festival posters (mainly the activities of the Mid-Autumn Festival), and the layout of the display area.
Chain stores: Mid-Autumn Festival banners and flags.
7. Cost budget:
Banner: 10 meters __6 yuan / piece __ 26 pieces = 1500 yuan
Mid-Autumn Festival gift certificate: 0.1 yuan / piece __10 Ten thousand = 10,000 yuan
Hanging flag: 2.5 yuan/piece__1,000 pieces=2,500 yuan
dm news: to be determined; advertising costs: newspapers, TV, to be determined
8. Note
1. Mid-Autumn Festival gift certificates are custom-printed in other places. The planning department is responsible for the design and contact printing
2. The cashier is responsible for collecting the left couplet of the Mid-Autumn Festival gift certificate
3. The planning department is responsible for taking pictures, designing and typesetting, and contacting the hanging flags and DM news print.
Distribution centers and stores organize goods
4. The chain store is responsible for the banners of each store
5. Set up a special prize redemption counter at the entrance of the supermarket
6. The banners of each store Mid-Autumn Festival gift certificates will be managed and registered by dedicated personnel in the supermarket, and will be collected and kept after get off work
Mid-Autumn Festival Promotional Activity Plan for September 2022 Part 2
1. The purpose of the supermarket Mid-Autumn Festival activity plan
Supermarket Mid-Autumn Festival promotions use the consumption of Mid-Autumn mooncakes to increase supermarket sales, which is helpful to stabilize existing customers and enhance the supermarket's image in the business district. The average daily sales volume is expected to increase by 10-20% during the promotion period.
2. Contents of supermarket Mid-Autumn Festival activity plan
1. Buy Mid-Autumn mooncakes and get Coca-Cola for free
Buy Mid-Autumn mooncakes for more than 100 yuan and get 2 bottles of 355ML Coca-Cola for free. (Value 3.6 yuan)
Buy 200 yuan or more of Mid-Autumn mooncakes and get 2 bottles of 1250ML Coca-Cola for free. (Value 9.2 yuan)
Buy 300 yuan or more of Mid-Autumn mooncakes and get 2 bottles of 2000ML Coca-Cola for free. (Value 13.6 yuan)
2. Gift baskets: three grades: 298 yuan, 198 yuan, and 98 yuan.
298 yuan gift basket: Seven Star Cigarette California Lay's worth 80 yuan Mid-Autumn Mooncake Naojin
198 yuan gift basket: Double Happiness Cigarettes Harvest Dry Red worth 60 yuan Mid-Autumn Mooncake Naojin
>98 yuan gift basket: Mid-Autumn Mooncake worth 40 yuan, 20 yuan tea and California prunes
3. If a single ticket exceeds 59 yuan on the day, you can go to the activity area to play darts and buy prizes once; For purchases over 99 yuan, you can choose darts for prizes 2 times; for purchases over 129 yuan, you can choose darts for prizes 3 times. The giveaways focus on mooncakes.
3. Supermarket Mid-Autumn Festival activity plan - supermarket layout
(1) Outside the supermarket
a. Create Mid-Autumn Festival promotions above the free parcel delivery cabinet;
b. On the protective frame, wrap the wall pillars and paste some holiday coloring pages to build momentum;
c. In the square, if possible, hang balloons and pull them up. Vertical banner;
d. At the entrance, hang a banner of "____ Supermarket Celebrates Mid-Autumn Festival".
(2) In the supermarket
a. Use self-stickers on the walls of the main aisles and slopes to decorate and enhance the festive atmosphere;
b. The flags provided by Coca-Cola Company are hung over the entire supermarket;
c. In the mooncake area, the background and two pillars are decorated with the promotion of "Millennium Month Gifts"; Coca-Cola promotions are posted on both sides Publicity;
d. Hang red lanterns over the mooncake area.
4. Supermarket Mid-Autumn Festival Activity Plan - Activity Cost
Mid-Autumn Festival Series Gifts: 60,000
On-site and off-site decoration fees: 8,000
Cost of moon cakes: RMB 60,000
Total: RMB 128,000
5. Supermarket Mid-Autumn Festival Activity Plan - Work Arrangement
1. The marketing department and art team are responsible for the specific design of the indoor and outdoor layout. If the company can produce it, the art team will be responsible. If the company is unable to produce it, the art team will contact external units to produce it. The final layout will be completed by the art team. The administrative department will do a good job in procurement coordination; the on-site layout is scheduled to be completed on August 18.
2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer charges a promotional fee of more than 800 yuan. At the same time, he is responsible for formulating mooncake price and market research plans, and completing relevant plans before August 8.
3. The engineering department will arrange personnel to be responsible for the relevant power supply arrangements and lighting installation on site, which must be completed before August 18.
4. The loss prevention department is responsible for the loss prevention and theft prevention work in the supermarket.
5. The Fresh Food Department is responsible for the production of exquisite mooncakes.
September 2022 Mid-Autumn Festival Promotional Activity Plan Part 3
1. Purpose of the activity
The Mid-Autumn Festival has always been a good time for restaurants and hotels to do promotions, and it is also an exciting time. Consumers, the opportunity to stimulate consumption, this activity is to obtain better profits on the one hand, and on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the minds of consumers.
2. The theme of the activity
Happy Mid-Autumn Festival and endless gifts
3. Objects of the activity
Targeted at different ages Different groups of people carry out Mid-Autumn Festival promotion activities to effectively cater to different groups of people.
IV. Event Time
September 17th to September 27th
V. Event Form
Discount; gift; lottery
6. Specific content of the event
1. During the promotion period, anyone who dines in our restaurant with a purchase of over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.
2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.
3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.
7. Event Advertising
1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.
2. Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
8. Other related strategies
Arrangements must be made in advance for personnel transfer, hotel layout, etc., and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Prepare.
Mid-Autumn Festival Promotional Activity Plan for September 2022 Part 4
Launched the "Quality Service Month" activity, providing free packaging services for moon cakes, free delivery services for moon cakes (gift baskets), and free moon cake packaging services. (gift basket) telephone ordering service, gift basket gifting service, agency mooncake (gift basket) mailing service, etc., gain advantages in the competition by strengthening quality inspection and service.
Promotional product requirements
1. Mooncake requirements:
1) Mooncake varieties should focus on local popular brands, with different flavors and branded mooncakes.
2) Require mooncake suppliers to send promotional girls and provide mooncake tasting activities.
3) Complete a street of mooncake gift baskets before August 25th.
2. Gift basket requirements:
1) This promotion mainly sells gift baskets of your choice. The store sets its own name and item combination in bundled gift basket packaging. And focus on display.
2) Designated gift baskets are available in high-end (more than 1,000 yuan), mid-range (300-800 yuan), and low-end (80-198 yuan). The purchasing department specifies about 8 types of gift baskets.
3) The recommended price of the empty gift basket is 10 yuan. The purchasing department prepares 3 types of packaged empty gift baskets.
4) If the gift basket of your choice is worth more than 200 yuan, you will receive a free gift basket of 10 yuan.
3. Tobacco and alcohol requirements:
1) For the main tobacco and alcohol products, the purchasing department must require the supplier to provide empty boxes (one for each store).
2) The main gifts must be displayed prominently, and can also be displayed in the "mooncakes and gift baskets" street.
3) Tobacco and alcohol promotional products: Great Wall Red, Remy Martin, Hongtashan, 555, Zhonghua, Yuxi, Furong King, Good Day and other brand products.
4. Infusions, health products, and teas
1) Infusions, health products, and teas are also good gifts, and they should be supported by more special prices and displayed in large quantities. The number of varieties should be no less than 20, and the newsletter should have two pages.
2) Recommended promotional products: Wanji, Kang Fulai, Joy and other brand products.
5. Candy, biscuits, and milk
(1) Candy, biscuits, and milk will also have a greater demand during the Mid-Autumn Festival. It is also necessary to select 20 products from this category for promotion.
(2) Candy and biscuit promotional products can be purchased from brands such as Garden Candy, Hsu Fuji, Ferrero Rocher Chocolate, Dove Chocolate, Yili Milk, Mengniu Milk, etc.
(3) Dry goods from the north and south, choose multiple gift packages and recommend them
(4) Cereals and oils, recommendations: Golden Arowana, Golden Elephant Rice, Nankang’s own brand rice.
(5) Normal special prices for daily necessities, household miscellaneous goods, and condiments
6. Fruit requirements:
1) Seasonal fruits are sold at special prices, highlighting the sense of quantity, such as Apples, pears, Sunkist oranges, persimmons, grapes.
2) When promoting fruit gift basket products, choose fruits with more beautiful appearance, mainly oranges, broccoli, green apples, plums, black beauty watermelons, bananas, etc. (The above fruits may not be offered at special prices or may be offered at small quantities at special prices)
3) The fresh food department shall communicate with suppliers in advance and require suppliers to provide fruits in appearance and quality to ensure the packaging of fruit gift baskets. quality.
4) Stores should strengthen the acceptance of gift baskets of fruits. The fresh produce department is responsible for preparing fruit gift bags and fruit gift boxes.
7. Requirements for other fresh products:
1) In both Mid-Autumn Festival newsletters, 1-2 varieties must be sold as "sacrificial products" at a loss to attract customer flow. The promotion period for each variety is 3 days
2) Three birds and aquatic products must be supported by special prices.
Promotional activities:
Atmosphere decoration and corporate culture part
Mooncake Street
Promotional time:
Activity content:
Each store will organize a mooncake street to decorate the atmosphere.
Operation Guide:
The location of the mooncake street is selected by the store.
Mid-Autumn Festival Promotional Activity Plan for September 2022 Part 5
The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival has not only been a day for family reunion, but also a time for the whole country to celebrate. From a seasonal perspective, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the perspective of origin, in ancient my country there was a ritual system of offering sacrifices to the sun in spring and to the moon in autumn. The Mid-Autumn Festival is also called the "Moon Offering Festival". The custom of worshiping the moon began in the Wei and Jin Dynasties, flourished in the Tang and Song Dynasties, and was even designated as a national festival. Burning incense, releasing sky lanterns, walking on the moon, dancing fire dragons... Mid-Autumn Festival activities have been greatly enriched. A nation cleverly combines the most perfect moments of cosmic and celestial phenomena with farming, and treats the night of the full moon as a festival celebrated by the whole country, giving the originally pure natural phenomenon a rich humanistic meaning.
1. Purpose of the activity
The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival has not only been a day for family reunion, but also a time for the whole country to celebrate. From a seasonal perspective, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the perspective of origin, in ancient my country there was a ritual system of offering sacrifices to the sun in spring and to the moon in autumn. The Mid-Autumn Festival is also called the "Moon Offering Festival". The custom of worshiping the moon began in the Wei and Jin Dynasties, flourished in the Tang and Song Dynasties, and was even designated as a national festival. Burning incense, releasing sky lanterns, walking on the moon, dancing fire dragons... Mid-Autumn Festival activities have been greatly enriched. A nation cleverly combines the most perfect moments of cosmic and celestial phenomena with farming, and treats the night of the full moon as a festival celebrated by the whole country, giving the originally pure natural phenomenon a rich humanistic meaning.
Focusing on the main theme of "Mid-Autumn Festival is more intense", we strive to highlight the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and use highly humane activities to impress consumers. Through the Mid-Autumn Festival series of product promotion activities, we will strive to not only strive for product sales peaks, but also win personalized product reputation, price reputation, and commercial presentation to truly penetrate our holiday market.
2. Event time
__month__, 20__ - __month__, 20__
Due to the Mid-Autumn Festival this time During the week, therefore, the time of this event is set as the above time.
3. Theme of the event
"When flowers bloom and the moon comes around, people get together, and Mid-Autumn Festival brings joy and gifts."
4. Activity content
"Happy Mid-Autumn Festival, full of love."
1. __ Mid-Autumn Festival Food Festival - Mooncake Exhibition.
In conjunction with the Food Festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Mooncake Exhibition" will be held to launch new mooncakes with different characteristics and flavors from mooncake manufacturers.
2. "Hualian sends affection and Mid-Autumn Festival presents gifts."
Anyone who purchases mooncakes or tonics over NT$200 in this supermarket will receive an exquisite gift. (Suggested gifts are red wine, lighters and other fashionable items)
3. "Ode to joy and luck".
The lucky wheel keeps spinning, and you get big gifts! Customers who spend more than 66 yuan in this supermarket have the opportunity to spin the lucky wheel once, twice for 132 yuan, and so on! You can get the pointer. corresponding prizes.
4. "Ode to joy and benefits".
During the Mid-Autumn Festival holiday, we will launch a product with a super shocking price every day. Holiday decorations provide customers with tangible benefits.
5. "Ode to Happy Members".
Launch hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian’s membership card become one of the must-have items that you carry with you.
6. "Ode to Happy Fashion".
Fashionable home textiles also give out gifts, and we are happy to give out coupons! Anyone who spends 100 yuan or more on home textiles will get a 20 yuan home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on! (Suggestion: Home textiles can also be used as a package to stimulate newlyweds to buy a complete set in response to the National Day wedding climax.)
5. Activity coordination
Purchasing Department: Negotiate with suppliers regarding activities and gifts.
Operations Office: Provision of venues and piles.
Planning Department: venue layout, DM production and distribution, supervision and execution of activities.
6. Others
The cost of making the page is 4k, 8p, about 6,000.
The specific content is based on the company's overall arrangement.
The above content is the planning of Mid-Autumn Festival activities in shopping malls. In order to fully implement this plan, we will work together to achieve it. At the same time, we hope that everyone can strongly support and cooperate with the production of event props in the mall. Finally, all members of our team wish everyone a happy Mid-Autumn Festival!