Amway product marketing model
In 20061February, Amway (China) obtained the direct selling license issued by the Ministry of Commerce. It is a direct selling enterprise operating according to law, adopting diversified marketing models and providing consumers with quality products and services through various channels such as direct selling, store selling and traditional market distribution. Direct sales: Amway (China) will legally recruit sales representatives (i.e. direct sellers) in the approved direct sales area to directly sell products to final consumers outside the fixed business premises; At the same time, a wide range of service outlets are set up to provide product information consultation, return and exchange services for consumers and sales representatives. Store sales: distributing products and serving customers through the direct-operated stores set up by the company itself. Distribution: Entrust dealers who meet the company's requirements to promote and sell Amway products in their fixed business premises. In order to cooperate with the company's new product launch and product promotion plan, Amway (China) will entrust some dealers to provide marketing services such as product display and brand experience in their fixed business premises, and assist the company in market research. For direct selling enterprises, the quality of employees is very important. Amway (China) has always attached great importance to the management and standardization of personnel. Amway (China) strictly regulates and manages its personnel in the following aspects: strict entry. Recruit qualified personnel in strict accordance with the law, and conduct business training for the direct sellers to be recruited. Only after passing the examination can you become a direct seller of Amway (China). Pay is strict. Amway's direct sellers calculate their labor services monthly according to their direct sales income to consumers, and the total remuneration (including commissions, bonuses, various forms of rewards and other economic benefits) does not exceed 30% of the direct sellers' direct sales income to consumers. The punishment is strict. Amway (China) implements strict code of conduct among marketing personnel, and guides direct sellers to establish correct ideas and business concepts through business codes and other rules and regulations, and severely cracks down on violations. Strict supervision. Amway (China) promotes the supervision hotline to the public, so as to standardize the behavior of direct sellers with the help of social forces. In the course of its operation, Amway (China) always strictly abides by the recruitment regulations of direct selling employees: no unit or individual other than direct selling enterprises and their branches may recruit direct sellers; It is not allowed to recruit persons under the age of 18, persons with no or limited capacity for civil conduct, full-time students, teachers, medical personnel, civil servants, active servicemen, regular employees of direct selling enterprises, overseas personnel, and persons who are prohibited from taking part-time jobs according to laws and administrative regulations; The direct selling enterprise shall conduct business training and examination for the direct sellers to be recruited, and the direct selling enterprise shall issue a direct seller certificate after passing the examination. No one may engage in direct selling activities without obtaining a direct seller's certificate. In addition, applicants are required to have junior high school education or above, have no criminal record, and are not members of any cult or illegal organization prohibited by the China Municipal Government. In order to avoid laws and regulations such as college students prohibiting employees from joining, the age is specially raised from 18 to 22. If you meet the above requirements, Amway (China) welcomes all aspiring practitioners to join us. The direct seller to be recruited must pass the training and examination organized by the company and be awarded the direct seller's certificate before starting the direct selling business.