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What preparations are needed to join a restaurant franchise?

You need to prepare a lot. Franchising is not about treating guests to dinner, especially when preparing to join a restaurant. Although catering franchises have the characteristics of shorter payment cycle and flexible investment amount compared to other industries, food safety cannot be ignored. There are many problems such as franchise fraud. Franchise is taking advantage of the opportunity, and you also have to bear the risks that the "power" may encounter. For example, if one franchise store of this franchise brand is in ruins and causes major social impact problems, all franchise stores will be affected.

First point: Prepare your own conditions

Are you ready to join? There are many things to prepare for joining a restaurant. First of all, you must start with yourself. Have you determined the investment amount? , investment projects, investment locations?

To start a catering business, should you do it yourself or join a franchise?

Let’s talk about capital preparation first. It depends on how much capital you have prepared within your own tolerance. Not only do you have to sit back and relax after paying the franchise fee, but you also have to consider many other items such as rent, employee recruitment, and raw material costs. If you have a capital of 1 million, it is recommended to join a catering brand under 700,000. If you have 300,000, you can join a brand with around 100,000. The most important thing is to act according to your ability. Starting a business and opening a store is to reflect the greater value of life, not to gamble.

Second point: Investment brand confirmation

What catering brand are you planning to join? Don’t blindly choose a popular brand to join, but choose a brand that suits you in a location to join. Everyone’s conditions Different, here Xiaojia will briefly introduce to you how to choose a catering franchise project.

What good projects are available for catering franchises?

1. Brand qualifications - firstly, whether the company has complete licenses and qualifications for catering franchises, and secondly, whether it has a trademark , checking the company’s qualifications is to prevent being deceived, and checking whether there is a trademark is to avoid later infringement problems. You also need to understand a series of information such as VI design to prevent misunderstandings and mistaking Li Gui for Li Kui.

2. Headquarters inspection - the first step to inspect the brand during the headquarters inspection. Usually the service level, management model and business philosophy of the headquarters directly affect the subsequent franchise business, and many franchise stores are visited. You can even go to other provinces and cities to conduct research and experience for yourself whether there are huge differences in taste and service between these stores.

3.

Inspection of direct-operated stores - Whether the directly-operated stores of the catering headquarters are profitable also requires us to conduct "private visits in private". Stay at a directly-operated store and inspect it for one to three days. Estimate the restaurant's full-day turnover and per capita consumption. At the same time, you can make an estimate based on your own local conditions. Of course, there will also be some small details here. If you To open a store in a fourth-tier or fifth-tier city, if you go to a first-tier city to inspect, all per capita consumption and passenger flow entrances are different, and you need to conduct comparative analysis.

4. Taste of the dishes - Next is the taste of the dishes, whether the taste is suitable for local consumption habits, whether it is fresh enough, whether it is trendy, and whether it conforms to public dining habits. For example, there are a series of issues that need attention such as braised chicken and braised pork ribs in 2016, Chengdu hot pot, Chuan Chuan Xiang, meat crab pot and other single products are relatively popular in 2017.

5. Catering technology - Another thing to note is that you want to join a catering brand or learn a catering technology. This is very important. There are many catering brands that are well-known, but the taste is not necessarily the same. It’s delicious. Some catering brands are not well-known, but the taste is good. Here you have to make a choice. All brands are not perfect. It is impossible for the brand to be big and suitable for your taste, so you have to choose biasedly to see which one is more suitable. you.

The third point: store preparation

Are you ready for the store? On the basis that the project conforms to the catering style of the region, the greater the flow of people, the better. The following points should also be considered.

1. The first consideration for a store is cost performance. If the rent is too high, it will greatly increase the financial burden of the franchise store.

2. It is necessary to conduct a detailed examination of the consumption levels of residents and consumers around the store in order to formulate corresponding promotional activities for consumers.

3. In-store decoration and environmental layout are generally designed and arranged in accordance with the headquarters standards and can be adjusted within the scope allowed by the headquarters.

4. The external environment of the store: whether there are bus stops, uncles and other coverings in front of the store, and whether there are garbage dumps and other sources of odor that may affect dining.

The fourth point: in-store staff

Are you ready for the franchise store staff? Running a restaurant cannot be successful by one person. Because services from the kitchen to the front office require hiring people. When your restaurant is fully staffed and your team is fully staffed, all you need to do is train. From food production to service, all aspects need to be managed in a standardized manner. A good team should have a clear division of labor and obey management.