When it comes to the fire that robbed the cake, you need to mention one person. In 2005, Chai Lei wandered around the Shilin Night Market in Taiwan Province Province and fell in love with the local snack-grabbing cakes. Its crispness, feathers and simple cakes are amazing. At that time, Chai Lei opened a "fruit beauty salon" in the mainland, but the business was bleak. He tried it, then took it to the mainland, renamed it "Taiwan Province Hand-held Cake", and sold it in a noodle restaurant where people could queue up for a day. Sold more than 6000, attracting everyone's participation.
Chai Lei registered the patent of Taiwan Province Hand-held Cake through Red Hot Hand-held Cake, which opened a precedent for the state to invest in Hand-held Cake. Chai Lei opened a franchise store in Taiwan Province Province and made a lot of money. During the peak period of the second half of 20 14, there are cakes in both shops and trolleys. With the ultra-low joining fee, she can make a window of 3-5 square meters, or a trolley, which laid-off workers or college students can do, and then let people do it quickly. ?
"Taiwan Province Hand-grabbed Cake" has blossomed everywhere and become a national snack. As a result, hand-grabbed cakes have become street snacks such as Guilin rice noodles and Lanzhou rice noodles, but there is no brand. Chai Lei realized that she had fallen into the "pit" he was digging. 8000 businessmen were shocked by various brands of cabins, consumers could not tell right from wrong, and the market was chaotic.
Seeing the chaos in the handmade cake market, Chai Lei decided to require all franchise turnstiles and renamed them "all delicious handmade cakes". In the end, Chai Lei regained the exclusive right to hand-picked cakes and distributed them equally at the headquarters, which led to great supply pressure. During the two years from 20 10 to 20 12, Chai Lei employed twice as many employees as the original employees, and the number of cakes per day increased from 20,000 to 60,000.