Consumers no longer like single-origin coffee, they prefer to drink single-origin coffee freshly ground by baristas.

More and more people are becoming familiar with and understand specialty coffee, and some people are even able to taste the various flavors of coffee beans. It is undeniable that a cup of high-quality coffee and a delicious food can attract more consumers to the coffee shop. Serving poor quality coffee and food is digging your own grave.

The positioning of a coffee shop determines everything. What kind of group do you want to serve?

Understanding your customers’ needs is key. Targeting the main customer groups you want to attract will help you make decisions in every process, from menu planning to choosing a store location. When opening a boutique cafe, the group you target should not be busy passers-by. Most boutique cafes are located in communities. New stores can focus on the needs of groups near the community to meet the needs of your community. Neighbors' appetites. Start the coffee business by meeting the needs of community customers.

How to open a specialty coffee shop?

1. The prerequisite for opening a coffee shop is to have funds. Only with enough funds can it be done.

About the necessary funds for opening a store

The necessary funds for opening a store include:

①Initial planning costs mainly refer to early market development costs and related Legal affairs expenses, including study expenses, related expenses arising from market research, etc.

② Working capital, prepared based on purchase and cost.

③Store costs, there are three main sources of coffee shop stores, leasing buildings, purchasing buildings or building them yourself. Mainly for leasing, the cost includes the funds required for the initial signing, including security deposit, agency fees, rent, etc.

④ Internal and external design and decoration costs, including the layout, style and materials used of the coffee shop and the design costs of the renderings, floor plans and construction drawings of the coffee shop; and construction costs (including exterior wall decoration costs , store decoration costs, other decoration materials costs), equipment costs (including water, electricity, gas lights).

⑤ Equipment, facilities and other expenses, including sofas, tables, chairs, shelves, TVs, computers and other office supplies; air conditioning systems, sound systems, safety fire systems, ventilation facilities, etc.; cooking equipment and storage used at the bar Equipment, washing equipment, processing and insulation equipment, etc.; kitchen utensils, cooking utensils, etc.; bar counters, coffee cups, tea brewers, various small butterflies and other appliances required for production and manufacturing; and even employee uniforms and other expenses.

What equipment does a boutique coffee shop need?

Necessary items for opening a shop (professional shop) semi-automatic coffee machine, grinder, various hand brewing pots, various filter cups, various Filter paper, ear bag inner bag, paper bag, water softener, water purifier, grounds box, tamping hammer, raffia cylinder, tamping pad, ice maker, electric oven, juicer, water heater, coffee bean scoop, Measuring cups, timers, spice bottles, cream foamers, mocha pumps, cleaning brushes, coffee cups, coffee beans, dairy products, flavored syrups (fruit dew), paper products, straws, etc.

⑥Advertising expenses, including business cards for the coffee shop, design and production expenses for promotional leaflets before opening, and promotional expenses on group buying, mobile phone and other websites.

⑦Purchasing costs include the cost of ingredients and consumables, as well as the cost of initial raw materials such as various single-origin coffee beans for the bar, espresso beans, sugar, dairy products, syrups, etc.

⑧Operating funds include the processing of various certificates before opening, employee salaries, training costs, accommodation and meals, etc. ⑨ Working capital: In the early stage of opening, the coffee shop needs to prepare a certain amount of working capital, mainly to ensure normal operation in the early stage of opening.

2. Dedicate enough time.

Not only do you need to have enough funds to open a cafe, you also have to run the shop full-time. If you hire a store manager to manage the store and manage the store yourself on a part-time basis, you will end up with too many chores. , in addition to spending money, I also need time, which I can’t afford.

Regarding the development of the cafe menu, what kind of specialty coffee do you want to provide our guests?

The most indispensable thing for a coffee shop is its signature dish, which is the specialty of the shop. There are many customers who will directly ask you what the specialty of your coffee shop is when they arrive at the coffee shop. So? , making a perfect menu is the last step towards opening a store.

Mainly consider the main content on the menu. After the coffee shop’s positioning is clear, the main content on the menu can basically be determined. Objectively speaking, the main content of the menu is basically the products introduced by the shop owner and accepted by the customers. Therefore, the menu should be built as a commodity so that it can become a sign that attracts customers. Then, cost and pricing should be considered comprehensively to create an exquisite and perfect menu.

After determining the main products in the store, the auxiliary content on the menu must also continue to be improved. If the menu is rich in content and complete in variety, it will attract more customers and continue to increase the number of times they come to the store. Because the menu is rich in variety and the ingredients prepared are relatively rich, care needs to be taken to prevent losses in ingredients. If there is too much development, it will blur the concept of the main product. Therefore, you must comprehensively consider the positioning of your store and create a menu that perfectly combines primary and secondary products.