Food packaging design process generally includes the following aspects:
Demand analysis: understand the customer's demand, including product type, positioning, consumer groups, selling points and other information, and determine the goal and direction of packaging design.
Market research: understand the market situation of the same type of products and the packaging design of competitors, grasp the trends and trends, and provide reference for packaging design.
Creative planning: After getting ready, start creative planning. According to the demand and market situation, carry out activities such as brainstorming and inspiration emergence, and explore design schemes that meet the positioning and selling points of goods.
Formulation of design scheme: after preliminary screening, choose the scheme that meets the requirements most, enter the stage of in-depth development, refine the design and improve the concept. At the same time, the design scheme will be converted into specific figures or hand-drawn layouts and submitted for review.
Design scheme review: submit the design scheme to the competent department for review, and make improvements and modifications according to the review results.
Design and shaping: the design scheme that has passed the review will be transformed into the final design draft, including various drawings, templates, renderings, etc. After meeting the requirements, it can be handed over to the factory for production.
Perfecting the details: After the plan is approved, it is necessary to consider the perfection of the details. For example, the choice of packaging materials, color matching, font design and so on. All need to be carefully considered and adjusted to ensure that the final product can achieve the expected results.
Production: submit the design draft to the factory for printing, processing, molding and other production processes to check the quality of finished products and prevent any defects or problems.
Cost accounting: calculating the cost of packaging design and making quotation, and determining the price are also important links in the process of packaging design.
In a word, food packaging is deeply rooted in people's hearts, endowing goods with image and playing an important role in selling products. Therefore, in the process of packaging design, we should pay attention to customer requirements and industry characteristics, highlight product selling points, adopt different production methods according to different requirements, and constantly improve and enhance brand image.
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The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.