How should the theme scheme of Valentine's Day activities be formulated to effectively attract popularity? Don't worry too much. I brought you the following Valentine's Day theme scheme, hoping to help you.

Theme scheme of Valentine's Day activities 1 1. Purpose of activities:

1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry markets;

② The average daily turnover increased by 20%. (Example: the average daily turnover is 6.5438+10,000 yuan * 20% = 6.5438+0.2 million yuan)

Second, the theme of the event:

Tanabata, in love.

Third, the activity time:

20xx- Tanabata China Valentine's Day (20xx.8. 19. )

Fourth, the audience:

1. Registered member of the evening show.

2. Moonlight Dating Alliance.

3. Special guest performer.

4. Other applicants.

Verb (abbreviation for verb) Activity mode and cost:

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, content and activity mode to the guests who recently visited the company through print advertisements, DJ stations and LED display screens;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. Set up a reception desk in front of the bar, and participants will buy Qixi activity cards at the reception desk, with men's Qixi cards: 150 yuan/Zhang and women's Qixi cards: 80 yuan/Zhang;

5. All female guests who visit Moonlight Friendship Bar on June 5438+09 can get a rose at the sign-in desk;

6. With the opening of the hall, two chocolates will be presented.

Activity of intransitive verbs:

1, the first wave of love shock: "find the goddess in your heart" (pay attention to consideration)

1. Campaign slogan: Love happens around you;

(2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

If both parties are interested, they can communicate with each other through the waiter and start dating.

6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging DJ waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)

2, the second wave of love shock: "dazzle yourself, hot MM call"

The organizer of the event will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, she can get a cocktail card specially made by the company, and receive cocktails designated by the Tang Dynasty at the cocktail bar with the wine card.

The selection of this activity must be approved by the general manager or director of the company.

3. The third wave of love shock: "True confession"

The company can provide couples who patronize the moonlight dating bar on Valentine's Day of Qixi with the opportunity to take to the DJ stage to express their love loudly. Have a glass of champagne. On a special day, a special confession of true feelings, how can you not touch her/him?

4. The fourth wave of love shock: "romantic passion"

During the activity, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery on August 19, and so on. Draw on the spot.

First prize: three romantic decorations and a bottle of champagne.

Second prize: three large plush toys, one;

Third prize: a box of chocolates for ten people.

(Specific implementation arrangements will be decided separately)

Seven, site layout:

1, gate:

① Opposite the gate: 2 billboards with a size of 3.5m× 2.5m, indicating the activity information;

(20xx Valentine's Day Activity Raiders: Invite you and your partner to participate in the moonlight Valentine's Day party in the evening, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love on the spot. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2.hall:

1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

② Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

There are countless people in the world.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

Eight. Activity arrangement:

(1), modify the scheme before August 15 in the evening and prepare for implementation;

(2) Making friends by moonlight, and making and installing advertising racks before 17;

Make friends with the moonlight at night. The painter cooperates with the artist to do typesetting work on 18.

4. Make friends in the moonlight, arrange to distribute lottery tickets and prizes, and buy activity cards;

⑤ The DJ station in the hall and the host arranged the adjustment of music routes and programs during the activities;

⑥ Arrange drinks and catering in the evening and under the moonlight. It is best to contact jewelers and wine merchants to hold this activity together (if possible, give the partners a cooperation plan for the activity).

⑦ Launch advertising activities at night and before 15 days, and design all kinds of cards.

Nine, the end:

The activity ends at 00: 00, the organizer can leave, the DJ plays dance music, and the participants engage in independent entertainment activities.

Theme scheme of Valentine's Day activities 2 I. Theme of activities

(a) theme: 20xx Valentine's Day lovers, love unlimited activities.

(2) Theme: If you love me, say it bravely.

(3) theme: family is priceless, and love me is rewarded.

These themes mainly focus on the cultural marketing of Valentine's Day. Valentine's Day on Qixi is a good day for lovers to get together. A man can send beauty and health to his lover or lover. With this as the theme, nail shops can focus on some services that can immediately see obvious effects, such as beauty and body shaping, in the formulation of promotional content.

Second, the active object.

1. Activity (1) Target audience: well-dressed, especially men who drive private cars and nail shop customers;

2. Activity (2) Target audience: husbands (or boyfriends) and nail salon members of the participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Three. Activity content activity

(1) During the special activity of "20xx Valentine's Day Couples, True Love Unlimited", all men can buy a special package of "Romantic Couples and Warm Hearts" at the nail salon and give it to their wives (girlfriends) to fully express their love and thank them for their support and help over the past year; Nail shop customers can also promote sales at the same time (couples enjoy preferential activities); Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);

4. A bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;

5. Get a famous brand men's belt (or a famous brand shirt, wallet, etc.). );

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking; Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely" In the process of expressing love vows, all men and gentlemen (or boyfriends, please note: you don't need to buy the special package of "Lover's Romantic Heart") can get a love oath card from the nail salon, write down their touching words and stick them on the heart-shaped board at the door of the nail salon for everyone to witness.

Activity (3): During the best love story selection activity of "Love is priceless, love me is rewarding", all female friends can get 30 best love stories and choose their own best love stories to express various rewards. All female friends who participate in the selection can get a nail salon experience voucher (or a voucher of XXX yuan), and they can get beautiful prizes by participating in the lucky draw; On August 26th, 17: 00, the results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, a number of winners are selected to participate in the selection (awards and prizes are decided by the nail salon);

Verb (abbreviation of verb) activity promotion

1, key publicity time: five days before the event.

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);

Remarks on intransitive verb activities:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;

3. Make the sales target of the activity, and decompose it into the corresponding task indicators of the manicurist, and reward according to the achievement rate after the activity.

4. Manicure shops should be properly decorated to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of the business circle and nail salon.

For most nail shops, good nail marketing is not grandstanding, but targeted. Therefore, the operators of nail salons are reminded to work out feasible promotion plans according to their own conditions and strength, which is also the key issue that nail salons should consider when planning 20xx Valentine's Day activities.

Theme scheme of Valentine's Day activities 3 I. Purpose of activities:

1. Gather the popularity of the sales department and expand the project publicity;

2. Increase the number of visitors and promote transactions;

3. Strengthen the interaction with customers and enhance their confidence in the project.

Two. Time and place of activity

Activity time: February 14, XX 10: 00- 12: 00.

Location: in the marketing center

Third, the theme of the event

I'm lucky to have you in my life. Cherish you, and I will practice it all my life.

I am willing to give you a warm home.

Fourth, the invitation to activities.

Send invitations to 20 couples.

Verb (abbreviation of verb) The form and content of activity.

Lifetime prize: XX yuan universal house voucher+a bunch of roses+a box of Dove chocolates, a pair of pleasant goat and beautiful goat. Love Award: XX yuan universal house voucher, a small box of Dove chocolate, a pair of pleasant goat and beautiful goat.

Romantic Award: A pair of pleasant goat and beautiful goat, a rose.

(Prize box setting: 52 table tennis balls are built in, which means I love eating. Only two of them have numbers, namely 13 and 14. The rest are empty balls. The winner is the grand prize, the winner is the love prize and the winner is the romance prize. )

Estimated cost of intransitive verbs:

Seven, WeChat online activities:

1. collection of couple photos on wechat: collection of couple photos started on February 10. On February 14, 9 groups of award-winning couples were selected, and one gift: Dove chocolate box+two roses can be exchanged at WeChat in the sales department!

Eight. other guide

1. Be a customer on the day of the event and get a romantic life gift package. (XX yuan universal purchase credit+a warm blanket+water purifier.

2. Award-winning customers take photos for publicity.

Valentine's Day Theme Planning Article 4 Activity Time:

20xx.2. 12~2. 16

Location:

Xx shopping park (booth e 1)

Activity theme:

I want to "give you the price"

1, subject description:

A group of young people with passion, persistence and unique vision for photography;

Several beautiful communicators who love fashion and keep up with the trend collide and become literary messengers who discover beauty and spread love visually. Complete every makeup modeling and shooting with a professional level and a responsible attitude, leaving a pleasant and unforgettable experience for each couple and themselves.

In the past seven years, countless newcomers have become fans and countless fans have become friends. The visual works of freshmen have attracted more and more attention and pursuit. -The bride's privilege. 13 14 I want the "price for you" activity to last for 4 days.

-Visual cooperation-Municipal Civilization Office,-Municipal Radio and Television Station,-Online network to create the most beautiful bride in Zhangjiagang 20 13.

2. Promotion package:

Pay the deposit during the activity1314;

On the day of taking photos, you can exchange 2030 yuan for 5099 yuan of advanced photography one-on-one creative package;

On the day of taking photos, you can pay 3685 yuan for 7099 yuan of advanced photography one-on-one creative package;

On the day of taking photos, you can redeem the one-on-one creative package of 10099 yuan for advanced photography by paying 5985 yuan;

Event gifts:

1. Consultation Ceremony Every day, the first 10 customer will get a surprise gift immediately, on a first-come-first-served basis. (Gifts: USB computer vacuum cleaner, USB computer distributor)

2. Order the on-site order for the ceremony and exhibition, and send it to Sina Weibo @-visual on the spot. (illustrated)

You can get a luxury order gift:

(1) A set of seven white composite photo walls.

(2) Vertical frame

③ An exquisite Chinese knot crystal pendant.

3. Complete gift

(1) The location is free of charge. If you take the location by car, you can get a 30-inch Korean Ramina board painting.

(2) Happiness multiplied by two-enjoy a set of clothing "indoor one beat two"

4. Add a warm collection-add 1499 yuan to get the original price of 2200 yuan.

Video trivia camera collector's edition MV set

5, rob the building, send ipad2. (Gift convertibility-wedding photography or other products with the same visual price)

No.19,99, 199,299,399,599,699,899, 1099,199, 1299. Buildings 3599, 3899, 4 199, 4599, 4699, 5 199, 5599, 5999, 6599 and 7599 won the fifth prize: 30 places, wedding photography consumption in 500 yuan;

999, 1999, 2999, 3999 and 4999 floors won the fourth prize: 666 yuan (three sets of clothes) personalized photo, five places;

The 520th, 13 14, 7 17 1 floors won the third prize: Apple ipodnano4G player or mini speaker with three places;

The 8888th floor won the second prize: ipad2 16G (worth 2900 yuan);

The 9999th floor won the first prize: a wedding photo quota (worth 5999 yuan).

Rules for robbing buildings

1. This looting activity is limited to "-visual forum".

2. All netizens who take part in the activity of robbing buildings are deemed to voluntarily abide by the relevant rules of the activity.

3. Four consecutive posts with the same ID are invalid. For example: floor 196, 197, 198, 199. Winning a prize on any floor is considered illegal.

4. An ID can only be awarded once, and repeated receipt is invalid.

5. Those who exceed the floor of 19999 will not be rewarded; When the award-winning limit is not reached, the relevant awards will be cancelled automatically.

6. Winners must pass QQ, mobile phone and ID number for real-name authentication, otherwise it will be regarded as giving up the award automatically.

7. If there is any violation, the award-winning qualification will be automatically cancelled.

8. After the building grab, the staff will get in touch with the winners within 3 days and announce the winning results in Vision official website.

Valentine's Day Theme Scheme Chapter 5 Marketing Theme:

True love is priceless, and roses have feelings.

On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.

Main products:

rose

Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.

1. The value and meaning of the product itself

Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.

1 rose means that there is only you in my heart;

Two roses represent-there are only two me in this world;

Three roses stand for-I love you;

Four roses represent-till death do us part;

Five roses represent sincere appreciation;

Six roses represent mutual respect, love and understanding;

Seven roses represent first love;

Eight roses represent-thank you for your concern, support and encouragement;

Nine roses represent-I want to be with you all my life;

10 rose stands for perfection and invulnerability;

1 1 rose stands for-I only love you all my life;

12 rose stands for-my love for you is growing day by day;

13 rose stands for-you are the person I secretly love;

14 roses represent pride;

15 roses represent a full moon night;

16 rose stands for-falling at your feet;

17 rose stands for-you are my wife;

18 rose stands for-I wish you eternal youth and beauty;

19 roses represent patience and expectation;

20 roses represent-I have a sincere heart;

2 1 Rose stands for sincere love;

22 roses represent-good luck;

25 roses represent-please love me, too;

27 roses represent-wife ~ I love you;

30 roses represent-it is my honor to fall in love with you;

37 roses represent-I say I love you in my heart;

40 roses represent love until death do us part;

47 roses represent-you are mine;

50 roses represent-unexpected encounters;

99 roses represent-everlasting;

100 rose represents 100% love;

10 1 rose stands for favorite;

108 Rose proposed marriage;

144 rose stands for-love you forever;

365 roses-I miss you every day;

999 roses-everlasting;

100 1 rose-forever;

Roses represent loving you all your life.

2. Product packaging

There are many ways to wrap a bunch of roses, but if it's Valentine's Day, you can use special packaging to create surprises.

(1) Traditional paper packaging needs to match colors and flowers, which is more traditional, but it is difficult to cause great surprises without comparison in overall effect.

(2) Transparent plastic paper looks natural, but its color is monotonous. 3. Spiral wound with ribbon, and the barbed part below is decorated with some paper.

(3) Packaging with big leaf plants, putting them together piece by piece and wrapping them outside the flowers. This is healthy. Although there are not many colors, they are naturally colors, reflecting peace and singleness.

Price strategy:

There are many factors that affect commodity pricing, which can be divided into:

1. The pricing goal is mainly to make the current profit and market share.

2. Product Cost Reduce product cost as much as possible to achieve profitability.

3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.

4. Competitor's products and prices.

5. Government policies and regulations.

Publicity strategy:

Publicity method:

1. Set up billboards. Billboards should be eye-catching, romantic and inspiring in places with heavy traffic, the main traffic and squares of the city, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisements and have the impulse to buy flowers.

2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.

3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.

Sales strategy:

The main sales can be divided into three sales methods: online advance booking sales, offline store sales and street mobile sales.

1. Book online sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc. Take photos of the types of flowers in the store and attach flowers to set off the warm atmosphere of Valentine's Day, and try to discuss them according to the topic of love so that people can place orders immediately and make pre-sales.

2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for couples to participate together. After completing the activities, you will get special gifts from the shop.

3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.

Cost budget:

Store decoration: replace some old ornaments, and there is a red carpet from the door to the store. Compared with the storefront, the storefront decoration is outstanding, attracting passers-by into the store, about 2000 yuan.

Advertising fee: one banner, 300 yuan, 10000 leaflets, around 800 yuan, around 5 exhibition boards nearby, around 500 yuan, totaling 3,600 yuan.

Summary:

According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.

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