Xianhezhuang is a hot pot brand invested by Fuzhou actor Chen He, Nanping singer Ye Yixi and host Zhu Zhen.
Xianhezhuang is a hot pot brand belonging to Fujian Xianhezhuang Catering Investment Management Co. The first "Xianhezhuang" haloumi hot pot was opened in May 2015 in Xingguangdiandi on Jintai Road in Fuzhou, and a second store was opened in June two years later in APM Plaza on Aofeng Road. As of 2020 Enterprise Search shows that it has opened more than 300 outlets in 108 cities, including Beijing, Shanghai, Xi'an, Chengdu and Shenzhen.
In June 2021, the enterprise status of a number of Xianhezhuang hot pot restaurants in China was changed from survival to cancellation, and more than thirty Xianhezhuang-related food and beverage outlets have been canceled. As of late April 2022, Xianhezhuang has closed more than 270 stores across the country, closing more than one-third of the stores. As of May 2023, all Xianhezhuang hot pot stores in Beijing, Shanghai and Chengdu are shown as "closed" on the Dianping App.
Xianhezhuang's bad reviews mainly come from the following aspects
1, word of mouth problem: in order to harvest fans and customers, Sichuan to meal directly to the hot pot restaurant into a net red card place. A steady stream of fans attracted over to cut leeks, but people who have eaten once will basically not go to the second time. In the online evaluation, the most is the price is expensive, dish portion is small, poor service. Over time, this reputation has become negative.
2, food safety issues: food safety Xianhezhuang has not been the first time something happened, maggots at the bottom of the pot, E. coli exceeded the standard, insects flying, hygiene is not up to standard and so on. In this way it is more exacerbated by the bottom line of the reputation of Xianhezhuang in the minds of consumers.
3, the franchisee chills: according to the franchisee revealed, Xianhezhuang product iteration is slow, and because of the many franchisees, resulting in an area of their own and their own competition. Later publicity is less, in a state of put and take care of. Staff talk about cooperation when they say a variety of things, smallpox, but the exchange between the franchisee found to be fooled, most of the franchisee cast for the money up to now have not returned to the capital.