There are many Netflix restaurants that were once very hot but have now disappeared, and here are some examples:
1. Taiwan night market style: There were once hot Taiwan night market style restaurants all over the mainland, such as chicken fried steak, stinky tofu, pearl milk tea, etc. These foods were very popular for a period of time, but due to over-saturation and increased competition, many stores were poorly run. These foods were very popular for a period of time, but due to over-saturation of the market and increased competition, resulting in many stores not doing well and eventually disappeared.
2. Extreme Chicken Fillet: The once-explosive Extreme Chicken Fillet store became a super Netflix for a period of time, attracting a large number of fans and customers. However, because many stores opened in shopping malls and other places with expensive rents, they could not maintain their explosive popularity for a long time, and many of them closed or transformed.
3. A spicy hot: This is a very hot spicy hot chain stores, with clever brand planning and Netflix effect once popular nationwide. However, because of the single sales model, serious homogenization and regional expansion is too fast and other problems, resulting in the brand's heat gradually reduced, the number of stores to reduce.
Why are most of the Netflix restaurants short-lived?
1. Changing trends: Netflix restaurants are usually closely related to trends, and consumer demand for fashion and novelty changes over time. Netflix dining is usually characterized by novelty and uniqueness, but these features will gradually lose their appeal over time.
2. Homogenized competition: Once a certain kind of Netflix restaurant is successful in the market, a large number of competing brands of the same type often appear quickly. This kind of homogenization competition will lead to market saturation, consumers' choice space increases, and the heat of the net red catering will also decline accordingly.
3. Operational problems: After the initial explosion of some Netflix restaurants, they are unable to maintain a stable business situation due to poor operation and chaotic management. High rent, personnel costs, raw material costs, etc. will also make the profitability decline, leading to the eventual disappearance.
4. Excessive reliance on online communication: Many net red restaurants mainly rely on online communication, such as social media platforms, etc. Once these online channels have problems or consumers' attention is shifted, the hotness of the net red restaurant will rapidly decline.
In summary, most of the net red catering is short-lived, on the one hand, due to the changing market trend, on the other hand, due to the homogenization of competition and operational problems.