1, brand aging: As an old brand of milk tea, Dakoujiu's brand image and product innovation can no longer meet the needs of modern consumers. With the changes of the market and consumers' tastes, the old brand needs constant innovation and improvement to maintain its competitiveness.

2. Emergence of competitors: With the continuous expansion of the milk tea market and the intensification of competition, more and more new brands and competitors have emerged. These new brands have more advantages in product innovation, marketing strategy and user experience, which makes Dakoujiu's market share and influence gradually decline.