If catering wants to have more repeat customers, marketing is an auxiliary means rather than the supreme secret of increasing customers. Why do customers become repeat customers? There is only one root cause: unique and irreplaceable taste. Marketing means can only be icing on the cake on the basis of customers' recognition of your taste, rather than giving timely help when you are in business difficulties. Even if a good marketing method can attract a large number of customers to the store in a short time, if it is because of the smell of your home, it will only make your business worse. Understand this truth, and do marketing at the same time will get twice the result with half the effort.

There are many ways for Baidu to search for specific marketing methods. Personally, it can be considered from the following aspects:

1, which shows the difference between you and other stores. If you have a gift for drawing, you can also draw a picture of Peggy on a snack box and napkin, as it was popular on the Internet some time ago, to draw the attention of others to your home, and even order your barbecue rice for that picture. However, talent legends are rare for ordinary people, and even if you start learning immediately, it will take time and cost.

2. Collect ways to interact directly with customers. At present, there are few well-known apps that make fast food, such as Meituan and Hungry. In addition to regular participation activities, these websites will place a store promotion in each delivery, and print the micro-signal of the store and the QR code of the official WeChat account. Customers who add micro-signals and WeChat official accounts will be rewarded with red envelopes, the amount of which is determined by the boss himself, one piece and two pieces. I believe more customers will be willing to add. Don't think that you are spending money to buy customers. Let's see how difficult it is for some website sellers to get a customer's micro-signal and QQ number. It costs several times as much as this! Most people have the psychology of taking someone else's hand short and won't delete it immediately. With the customer's micro-signal, the store's publicity activities and the promotion of new dishes in the store will have an effective direct crowd. Nowadays, the internet makes everyone lazy and wants to get everything done without leaving home. Therefore, in the network age, whoever has mastered the way of direct interaction with customers will have more opportunities to compete in the Central Plains!

3. Let customers eat with confidence. Some time ago, the incident about fast food packages made people distrust the nutrition and hygiene of fast food. So how do you make customers feel that eating at your home is clean and hygienic? The method in item 2 above is useful. In the circle of friends and WeChat group, take photos and videos of the daily grocery shopping and kitchen situation of your store and other things related to what customers eat. Customers believe what they see visually, and real peace of mind also requires the person in charge and the customer to feel the same way, and don't do to others what you don't want them to do to you!