The full name of Yili Dairy is Inner Mongolia Yili Industrial Group Co., Ltd., referred to as Yili Group, which is the only large-scale national enterprise serving the Olympic Games and the World Expo in China. During the 2008 Olympic Games, Yili Group won high praise from all over the world for its high-quality dairy products.
In September of 20 18, Yili group was also selected as one of the top 50 best listed companies in Asia in 20 18 released by Forbes. Yili Group has five business divisions, namely liquid milk, cold drinks, milk powder, yogurt and raw milk, and its product varieties are as high as many, including milk, ice cream, milk powder, cheese and yogurt. Among them, the sales of milk powder, yogurt and ice cream have been ranked first in the country.
Yili Dairy is not a state-owned enterprise, but an excellent private enterprise integrating the production and processing of dairy products, which was established in June 1993. Three years later, it was listed on the Shanghai Stock Exchange on1March 2, 1996. Its headquarters is in Hohhot, Inner Mongolia Autonomous Region, and there are several factories and production sites in China.
Is Yili a listed company, a brand enterprise in which country and China?
Speaking of Yili, I believe that all treasure moms are familiar with it. Yili has a variety of milk powder suitable for babies, as well as a variety of yogurt, milk and other products, which are suitable for all kinds of people. Although many friends have been drinking Yili's dairy products, the concept of which country Yili is is a bit vague. After all, Yili also owns milk powder imported from New Zealand, so is Yili a listed company? Which country is the brand enterprise? Is it from China? Let's give you a detailed introduction.
Yili is a listed company, the stock code is 600887, and the name is Yili shares. Yili was listed very early, and it was listed on the Shanghai Stock Exchange on March 12, 996. Yili is a well-known brand enterprise in China, ranking first among china dairy brands. Yili is also one of the leading agricultural industrialization enterprises in China 15 1, which was first confirmed by eight ministries and commissions, and also one of the 520 key industrial enterprises in China. It can be said that it is very powerful.
Yili's full name is Inner Mongolia Yili Industrial Group Co., Ltd., referred to as Yili Group, and its headquarters is in Hohhot, Inner Mongolia Autonomous Region. Yili Group's business divisions are also rich, including liquid milk, cold drinks, milk powder, yogurt and raw milk. There are dozens of enterprises under its control, and there are many brands, including QQ Star, Chang Qin, Wei Kezi, Duo Gu, Anmuxi, etc. So many brands also indicate that Yili's development is getting better and better.
Who are the spokespersons of Yili brand, who is the latest spokesperson in 20 19, and is Li Xian the spokesperson of Yili?
Nowadays, it is the era of fan economy, and the choice of corporate brand spokespersons is always a technical job. Because corporate brands should rely on the celebrity temperament of spokespersons and the strong customer base and fan base behind the stars to achieve rapid user conversion through continuous brand exposure, maintain brand popularity and occupy the market. Yili, which has a very high reputation, is no exception. In order to better interact with consumers and sign many big-name stars to endorse their own products, what are the Yili brand spokespersons? Who is the latest spokesperson in 20 19? Is Li Xian the spokesperson of Yili? Let's take a look at it together.
According to the inquiry, we can know that there are many brands owned by Yili, among which the well-known brands have corresponding spokespersons. As far as the latest spokesperson in 20 19 is concerned: Faye Wong speaks for Yili Jin Dian milk; Dilraba endorsed Ilian Muxi; Tamia Liu endorsed Yili QQ Star; Nana endorsed Ilikin's crown; Zhou Dongyu endorsed Yili Yogurt; Angelababy endorsed Yili Qiaolezi; Lu Han endorsed Yili Changyi; Wang Kai endorsed Yili Changqing; Sun Honglei spoke for Ilisin; Yang Mi's endorsement of Yili is getting better every day. Tamia Liu, Yangyang and Li Xian are the spokesmen of Yili brand.
It is worth mentioning that Li Xian not only officially became the spokesperson of Yili's whole brand (whole line) in 20 19, but also officially announced the endorsement of Yili's high-end ice cream in March 2020? Rare. This just shows that Li Xian, as a new male god of netizens, is recognized by the public for his star value, commercial value, popularity and popularity. In addition, Li Xian's endorsement has been soft, and the famous ones are Puma, Levi's, Huawei Glory, GQ, Leshi, Supor, Midea, Estee Lauder, Fauvism and so on. Endorsement products involve all aspects of life, and the number of endorsement brands has gradually surpassed those of traffic queens and top students. Fans have said that their wallets can't keep up with the speed of endorsement.
Does Yili have its own pasture? How many are there in China? Where is it? Is Yili's milk source safe in New Zealand?
There are domestic and imported dairy products in the market, and Yili can be said to be a benchmark enterprise among many dairy brands in China, and its products have always been favored by treasure moms. Yili has a variety of formula milk powder suitable for babies, as well as the original milk powder in New Zealand. Many mothers can't help but ask: Does Yili have its own ranch? How many are there in the country? Where? Is Yili's milk source safe in New Zealand? Below I will solve the doubts for the treasure moms.
Yili has its own pasture, one in China, two in Xilin Gol League and hulun buir grassland in Inner Mongolia, and one in Tianshan area in Xinjiang. Among these three pastures, Xilin Gol Ranch and Hulunbeier Ranch in Inner Mongolia are the largest, among which Hulunbeier Ranch has the highest forage quality, and the milk source is also the special milk source for Yili's high-end dairy products. There are also many factories in Yili, with more than 100 factories all over the country.
Yili's milk source in New Zealand is safe, because Yili has an Oceania dairy production base project in the South Island of New Zealand, covering many fields such as scientific research, production, deep processing and packaging. We should know that New Zealand is a world-famous golden milk source, and dairy products are also a local pillar industry. Therefore, the local government of New Zealand has very strict inspection on the export of New Zealand dairy products, starting from the factory, and Yili's factory in New Zealand can pass the inspection, which means that there is no quality problem, and everyone can choose Yili milk powder with confidence.