2019 is coming to an end. If you have successfully started a business this year, don’t be proud. This is the beginning of your entrepreneurial journey. Don’t be sad if your business fails. Because the new year is coming and it will be a new beginning. So let me share it with you below. I hope you like it! Welcome to read!

"Hello Mr. Zhang, what are you thinking about the house you said you wanted to sell last time?" This sentence has not been finished yet. , the other party has hung up the phone. Lai Changgen, a real estate agent in Ganzhou City, has long been accustomed to this.

Lai Changgen and his lover Xu Haifang gave birth to three girls and one boy. They have four children plus their parents, making them a family of eight, including the oldest and the youngest. Despite the pressure of life, they are always busy and busy, wandering between dreams and reality.

In order to let the family live a happy and well-off life, let the children grow up healthily and happily, and let the elderly enjoy their old age in peace. Over the past few years, Lai Changgen has changed jobs several times. Before becoming a real estate agent, I worked as a financial intermediary, set up a street stall and sold fruits, and even worked as a liquefied gas delivery worker for a long time. No matter it was windy, rainy, or during the holidays, I carried liquefied gas bottles up and downstairs to provide services to users at home. .

A hundred kilometers away from Lai Changgen’s workplace in Ganzhou City, in Longbu Town, Anyuan County, Ganzhou City, his wife was also busy, “Don’t be crowded, don’t be crowded, everything? "People queue up to eat the hot and sour noodles she makes.

This hot and sour noodle stall was opened in Longbu Town in 2015 by Lai Changgen’s wife Xu Haifang when she returned from the city. The hot and sour noodle made by Xu Haifang is delicious and affordable, attracting many people. People come to visit, and many young people affectionately call her "Auntie Hot and Sour Noodles".

Before his wife returned to her hometown of Longbu Town to sell hot and sour noodles, the two of them were rarely separated for a long time. Lai Changgen and Xu Haifang met while working in Guangdong. Xu Haifang's natal family is from Henan. She was a little acclimated when she first arrived in the south. However, after meeting Lai Changgen in 2001, she felt that her life was full of sunshine. From acquaintance, acquaintance, falling in love to getting married and having children, their life was simple and beautiful.

Time flies by, and it’s 2018 in the blink of an eye. Their lives are affected by the growth of their children, the aging of their parents, and the social environment. With the regulation of the country, Lai Changgen’s income as a real estate agency sales It was not very stable. Xu Haifang, who runs a food stall selling hot and sour noodles, has become increasingly unsatisfactory with the progress of social development and the advancement of civilized and hygienic standards in cities and towns, and has changed again.

Faced with this change, the social experience of working hard outside for many years has reminded the 36-year-old Lai Changgen that he cannot wander in a different place like before and must return to his hometown to build a long-term career of his own. Firstly, it can put an end to the current situation where parents, wives and children cannot be reunited. Secondly, it can return to a familiar hometown and feel the deep nostalgia.

Since you choose to start a business, the first question you face is what to do? What project can satisfy their family’s financial resources? And can it also carry the happiness of the family?

Until May 2018, the couple decided to choose 58 Tongzhen as their entrepreneurial project. Why did they choose 58 Tong Town as their project to start a business in their hometown? What attracted them? During the more than a year of operating 58 Tong Town, what difficulties and setbacks did they encounter, and how did they overcome them? What else happened? Has the harvest achieved their initial happiness and beauty? This issue of New Youth in the same town brings you the story between Lai Changgen and Xu Haifang and their 58th fellow town.

01

I want to change the current situation of information occlusion in my hometown

Lai Changgen was born in a remote mountain village at the junction of the two counties in the northernmost part of Anyuan County. He took the high school entrance examination at the age of fifteen. This is the first time I have been to Anyuan County. It is 67 kilometers from the village to the county seat. Even if they drive from their hometown village to the county seat, it still takes more than an hour.

This place is located in a mountainous and hilly landform. Seven parts are mountains, one part is water, and two parts are fields.

Coupled with the traditional thinking of the Hakka people's farming civilization, this has also caused many problems due to asymmetric and untimely information in their hometowns, such as the export of agricultural and sideline products and young people going out to work.

As a person from a small mountain village, Lai Changgen broadened his thinking and horizons while working outside. Before he returned to his hometown to start a business, he had a strong desire to change the situation in his hometown.

But how to change? There must be a suitable carrier. In order to start a business as soon as possible after returning to his hometown, he talked a lot with his former colleagues and friends. During the process of communicating with them, he discovered that there was a localization-based entrepreneurial project launched by 58.com in 2017? 58.com town.

“I didn’t know much about 58 Tongcheng at the time, but I had a good impression of it,” Lai Changgen said. “I feel that my good impression came from the fact that I used 58 Tongcheng to find a house to live in while I was working. , I also sold my unused items, which are closely related to each of our lives and help solve many problems encountered in real life."

This good impression also attracted him to spend more time understanding the projects of 58 Tongzhen. Specifically, 58 Tongzhen is the extension of 58 Tongcheng’s business to villages and towns. It is the 58 Magic Factory in recent years. The project with the fastest growth and the most unique model in China.

The establishment and development of 58 Tongzhen not only complies with the country’s rural revitalization strategy, but also meets the strong demand of township users for localized information services. It links tens of thousands of towns like Longbu Town, serves China's 800 million farmers, and provides local free, authentic and efficient information to the folks in each town.

In addition, the operation of 58 Tongzhen is not complicated. As long as you have a smartphone and some operational knowledge, you can start a home business in 3-4 hours a day; in terms of future income, it is also It is quite impressive. In addition to the support from the headquarters, as more and more resources are accumulated in the number of local users and merchants, it will have good monetization capabilities and good commercial value, such as advertising revenue from local merchants and employment recruitment. , garage transactions, etc.

Whether it was a desire to change information asymmetry and untimely conditions in his hometown, or various conditions in reality, he felt that 58 Tongzhen was a good entrepreneurial project, and he told his thoughts His wife, Xu Haifang, also expressed support.

So in May 2018, he officially joined 58 Tongzhen. Because he was optimistic about this project, he became an agent in Anyuan County from the beginning, and his wife became the first webmaster, starting This marked their couple’s first entrepreneurial journey on the Internet.

“Actually, many people didn’t understand me at the time. They felt that I was a little impulsive in making this decision, but I have made up my mind to do this. I feel that through 58 Tongzhen, I can partially improve my hometown. If the information is blocked, it will be successful," Lai Changgen said.

02

There are always more solutions than difficulties, and never stop with awe

Many people are willing to compare entrepreneurship to mountain climbing, but in reality entrepreneurship is more difficult than mountain climbing. Much.

After becoming the head of operations in Anyuan County, No. 58 Town, Lai Changgen faced the two most important tasks before him: First, recruit suitable webmasters from the 18 towns under Anyuan County. ; The second is how to enable the recruited webmasters to run 58 Tongzhen well so that they can stay and make money. These two tasks are also the first things many webmasters have to face after joining the town.

"We must create a benchmark for webmasters. This is the most important thing. In towns and villages, no one listens to what you say. The key is to let them see the effect." Lai Changgen said, "This is This is the biggest feeling I have had since I worked in the same town for more than a year. "

It is difficult to recruit people, and it is even harder to recruit people who are suitable for working together. In addition to his wife's unconditional trust in him, it is very important for outsiders to believe that this matter is reliable. While he and his wife are thinking about how to run the town, they are also looking for suitable candidates to be the webmaster who can work with him in the future.

After a period of research, he chose Banshi Town as the benchmark. Banshi Town, known as the "North Gate" of Anyuan, is a key management town for small town construction in Jiangxi Province and a demonstration town for small town construction in Ganzhou City. It is also the regional center for the economy, transportation and health of Beipian Township in Anyuan County. The town It has a population of about 40,000.

In addition, Banshi Town has a certain industrial base, with many factories in the town. These factories have great demand in terms of employment recruitment, business promotion, etc., and have great commercial value.

Through the introduction and introduction of friends, he felt that Zhong Changsheng, who ran STO Express and a mobile phone store in Banshi Town, was a suitable candidate to be the webmaster. He usually runs STO Express and has lived in the town for more than ten years. He knows many people in the town and has been to many villages below the town. In addition, he runs a mobile phone store and knows many people in the town.

In order to make Zhong Changsheng the webmaster of 58 Tongzhen, Lai Changgen specially interviewed him several times, patiently and carefully introduced to him the business model of Tongzhen and the benefits it might bring to him in the future, and he was willing to give him a try. mentality, they started the operation of the same town together.

People’s hearts moved. Under the system operation training of the headquarters and Lai Changgen, Zhong Changsheng quickly got started with the site in the same town, which was good in terms of data and income. This benchmark also brought him unexpected surprises. .

Because of the influence of Banshi Town, the webmaster of Tianxin Town and Caifang Township were recruited; the influence of the webmaster of Tianxin Town attracted the webmaster of Changsha Township, and the webmaster of Banshi Town and Caifang Township were recruited. The two township stationmasters are also husband and wife. Here in 58 Township, the husband-and-wife team has formed a major feature of the local township. In this way, as of April 2019, the eighteen townships in Anyuan County plus a Kowloon Industrial Park will Achieved full coverage of 58 towns.

After recruiting the webmaster, the next step is how to run the town well. “If you want to operate Tongzhen well, the key is to attract fans and deliver to them the life information services they need in a timely manner,” Lai Changgen believes. “The key to operating a good Tongzhen site is to be able to attract friends. , Only with a certain base of friends can we lay the foundation for later monetization.”

In order to attract friends, he and his wife took full advantage of the large number of people at home. After their four children finished their homework, , they set a target for them. If a child uses an adult’s mobile phone to add 30 WeChat friends, they will be given a reward of 1 yuan. The children of the poor are parents early, but the children are very proactive and can make many new friends every day.

This is part of his usual ways to make friends. During his first three months as a member of the same town, he promised to distribute local service information and business information for free, allowing local people to fully experience the Internet. The convenience brought by information dissemination.

He grasped the regional culture of Longbu Town’s hometown people who have a strong identity identity. He chose to locate the Longbu merchant group, the Longbu people in the Ganzhou group, the Longbu people in Chaoshan, the Longbu people in Guangzhou, etc. WeChat groups collect information on various life services.

As far as Longbu Town is concerned, it is a major labor export town. There are many fellow villagers in the town who have gone out to open factories and businesses. Lai Changgen has used this resource to do a lot of work in local recruitment, and publishing through the 58 Tongzhen platform has indeed helped many bosses recruit the workers they need. The boss of Xingda Glass, who he worked with, told him privately, "When I post a recruitment post, the HR manager will almost get a headache from calling me."

In addition, there are many merchants near the town, such as Gu Ying Swimming Pool, Weiming Mobile Store, and Haifu Supermarket all successfully recruited the people they needed through the Tongzhen platform.

While recruiting suitable candidates for factories and merchants, he is also gradually integrating county resources with the help of the 58 Town Platform. For example, he actively contacted the County Human Resources and Social Security Bureau to sponsor The spring job fair provides recruitment information services to 31 large and medium-sized enterprises in the county industrial park, allowing local migrant workers to have more choices.

In Lai Changgen’s view, no matter what he does, there will be difficulties.

When facing difficulties, the most important thing is to move forward bravely with a heart of awe and a heart to benefit the people. There are always more solutions than difficulties.

03

With more and more income comes greater responsibility

From last year to now, 58 Tongzhen, run by Mr. and Mrs. Lai Changgen, has achieved many good results. score. Just from the Longbu Town site, they now have close to 20,000 friends, and their limited-time sharing ranks first in Jiangxi and third in the country. During this year's sprint, their daily UV score exceeded 35,000, which is unique among all sites in the same town across the country.

The results are getting better and better, and it also brings them considerable economic income. "Compared with our original working income, it is basically the same now. We can get 15,000 or 60,000 yuan a month. But there is one thing that can never be compared with working. It is that rare sense of happiness, that our family can Together, there is still a lot of room for development in the future," Lai Changgen said.

Happiness not only comes from this, but also from their identity. Now they are walking on the streets of Longbu Town. Many of them cannot be called by their names directly, but they have a new name. "Webmaster of 58 Tongzhen".

At the beginning of the establishment of 58 Tongzhen, there was a heart to provide real help to the local people. Therefore, in product design, there are many public welfare sections, such as searching for people and things in the inquiry, convenience services in the service directory, local specialties, etc., which are frequently used in local public welfare.

During this year, the couple also took the small matter of charity into practice and helped local people do a lot of things. For example, in terms of finding people and things, they have helped local people publish more than a thousand pieces of information; they have also been active as a good helper to the government, such as cooperating with the Longbu Police Station. In addition to finding people and things, they also assisted in police information reporting and anti-gang and anti-evil propaganda. , summer anti-drowning publicity, a lot of life information related to local people was quickly and effectively disseminated, and won the recognition of local people. In addition, it also helps sell local dried sweet potatoes, navel oranges, watermelons, honey and other local specialties, helping them solve problems in actual production and life.

“Do information services with the heart of benefiting the people. If you are good to others, they will naturally know what you are doing.” Lai Changgen believes that working locally is to do practical things that the people care about. Xu Haifang also joined the Longbu Volunteer Group, a charity charity organization in Longbu Town. They have done many activities with local public welfare groups. For example, during this year's high school entrance examination period, they collaborated with many local public welfare groups and businesses to organize the "Koi Jumping over the Dragon Gate High School Entrance Examination Love Walk" to support high school entrance examination candidates. Their event was also specially reported by Anyuan County TV Station and Jiangxi Mobile News, which generated a good social response in the local area.

During this year, they can be seen in many public welfare activities, large and small, such as the Children's Day condolences to kindergarten children, Anyuan County's free blood donation public welfare activities, assistance Anyuan Blue Sky Rescue Team disseminates information, assists in the promotion of the 2018 Gannan Navel Orange Online Expo, etc.

While being recognized by more and more people, it has also been affirmed by the local government. Even in April this year, the Longbu Town People's Government provided rent-free office space for 58 Longbu Town Station in the town cultural complex.

As the saying goes, "A husband and wife who are of the same mind can break through metal." In Lai Changgen and his wife Xu Haifang, we see that this is indeed the case. Today, their story with 58 Town continues. Through them, more people may understand the value and meaning of a simple and beautiful life.

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