Countdown to 520 Valentine's Day! Have you figured out how to spend it? There is no object, only to watch the number of lovers on the street and subway surge, and the whole world is very much in love! ! ! How enviable! Why are you so skilled? How many times have you expressed your love? ? Valentine's Day is a must-have day for businesses every year. Why is Valentine's Day so popular? Because young people need a festival to express their feelings, businesses must consider what their brands can bring to consumers if they want to cater to young people's ideas. In the eyes of consumers, 520 is synonymous with romance and an excellent opportunity to express feelings. In the eyes of brand merchants, Valentine's Day is a shot in the arm in the off-season and the best explosion point of marketing activities. What kind of sparks will be sparked when two people meet? The most fundamental foothold of holiday marketing is just the right holiday atmosphere, so what should be done specifically? Today, I will take you to play a different Valentine's Day. Case 1 Activity Purpose: 20 19 The most beautiful couples vote activity title: "Love meets happiness" Selection of the most beautiful couples activity template: Voting function scheme creativity: Valentine's Day is an auspicious day for many young couples to show their love aboveboard. Instead of showing love in a circle of friends, it is better to participate in a Valentine's Day voting contest. Not only can you announce your love to the whole world, but you can also win yourself a Valentine's Day gift, killing two birds with one stone. Voting is the best and fastest activity at present. Therefore, it is an essential way to play in the marketing planning of Valentine's Day. Scheme idea: 1, the voting activity is simple and direct, and the atmosphere of showing love will be mobilized on the first screen. 2. Use the like function to enhance the trust of the activity. 3, the first screen combined with Valentine's Day love atmosphere, do a good job of brand exposure. 4. The prizes are divided into multiple grades of lucky draw, including lovers' diamond rings, lovers' rings, men's watches, hand cream and other scheme analysis: 1, with exquisite design and great visual impact; 2. There are rich prizes, and the top 300 participants have the opportunity to win prizes in order to achieve secondary communication as much as possible; 3. The first prize is outstanding, and prizes such as couples' diamond rings will greatly drive users' psychology; 4. In addition to voting prizes, you can also combine them. China people's personality is relatively subtle, and they talk to each other through festivals, so "520 Valentine's Day" has a sentimental mood. Compared with the older generation of consumers, today's young people are more willing to accept bold love marketing activities, especially some novel ways of playing, which will soon stand out in many "Valentine's Day" activities. This activity will not only leave a deep impression on consumers, but also attract extensive attention from users and the media because of its highly topical activity rules, which has virtually done a lot of free publicity for the brand. Case 2 Activity Purpose: Valentine's Day Gift-giving Activity Title: Renren Show has carefully prepared a Valentine's Day gift activity template for you: Creative gift-giving function scheme: The story between lovers on Valentine's Day is described in cartoon form, and the woman expresses her love for the man. The man hopes to give his lover a warm home through the easy-to-understand screen design. And use the form of flash to enhance the sense of the picture, subtly use people's natural psychological activities, lead to products, and bring out the latest flagship products. Usually in Valentine's Day activities, the biggest headache for boys is how to give gifts to girls. From early flowers and gifts to candlelight dinners, the forms of gifts are constantly innovating. Therefore, the unique gift-giving form will also attract the attention and interest of girls. Compared with the traditional offline gift giving, the collection of online gifts is more surprising, and it is also easy to cause the effect of online screen-level. Scheme idea: 1. Users can participate in Valentine's Day gift-giving activities, and can set the main products and gift types of multiple categories, so that users can freely choose the types, and can also set the most suitable gifts, such as roses and lipsticks, at the current holiday point according to their own conditions. 3. The purpose and setting of the activity should highlight the analysis of the Valentine's Day blessing scheme: 1 Interesting, you can increase the brand exposure through Valentine's Day gift 2. Young people are highly accepted, which stimulates users to spread solutions and get gift-giving opportunities. This is not just a simple marketing activity, because the most important role is not WeChat, not the brand, but the user. Users on WeChat purchase, use and forward spontaneously. In short, users themselves are the operators of products. In addition to building social platforms and other black technologies, brands can also make consumers feel emotional through the graphic push of WeChat official account. Case 3 Activity Purpose: Valentine's Day Grouping Activity Title: Love for a lifetime, sincerely show love activity template: Grouping function scheme creativity: The most important thing for Valentine's Day is to carefully select gifts. For many boys, they don't understand what girls like. They want a packaged package to take care of everything. So you can take advantage of this demand, combine your own brand and match the special package for Valentine's Day. While meeting this demand, team warfare activities can also be played with Valentine's Day limited packages. Through the group communication between couples, the secondary brand communication effect is quickly formed. Scheme idea: 1, the opening point, directly highlighting the Valentine's Day package promotion activities to attract the attention of potential male users; 2. The prizes are set as single items or packages, but they must be available on Valentine's Day, such as catering packages, lipstick packages and skin care packages. 3. Packaged products can be named as couple packages, which are properly packaged to increase the unit price of customers; 4. Package activities are only valid on Valentine's Day. Ask users to use or analyze the Valentine's Day consumption plan: 1. It is easy to make by using the assembly function, avoiding the preparation of products, and the assembled products must be exquisite and cost-effective. 2. Make rational use of copywriting, pictures, sound effects, vision and other elements to attract users to read as much as possible. 3. The prize exposure is reasonable and ingenious, which can maximize the activity effect. The breakthrough of the plan is that simple Valentine's Day package activities are so common at present that, however, for some brands, they are more willing to do the opposite, launch a couple package that is higher than the daily per capita consumption, and set a quota for Valentine's Day to reduce the operating pressure by increasing per capita consumption. Take the catering industry as an example. What this kind of consumers pursue is not to wait for meals in noisy restaurants, but to eat in a romantic environment and leave unforgettable memories.