What are the failed experiences in opening a fried yogurt shop and what are the techniques for selling fried yogurt? I have compiled relevant information and hope it will be helpful to everyone!

The failure experience of opening a fried yogurt shop

Customer positioning, although the consumer groups of fried yogurt are young people. However, the consumption patterns of different classes are definitely not the same; for example, white-collar workers like high-end products and pay attention to the environment, atmosphere and sentiment; therefore, students also like elements such as fashion and personality, and pay attention to the cost-effectiveness of products, as well as their compactness and Cute, animation-rich decorations, etc.; so at this point, something should be considered whether it is positioned in the white-collar class or the student class, or both.

When opening a store, you must first conduct an inspection of the market to see what level of milk tea shop can be built in this market, and what level of fried yogurt shop you plan to build; low-end, mid-range, low-end, mid-range A high-end person needs to understand in his heart what level this fried yogurt shop belongs to and what kind of consumer group it is for, and then he can also shape his own products. What are the techniques for selling fried yogurt?

When opening a fried yogurt shop, under the premise of choosing the right location, the first thing you need to pay attention to is how to create your own characteristics. This feature can be reflected in store decoration and business model. Although some franchise stores have a unified decoration style.

However, franchise stores can make appropriate adjustments according to the different aesthetics and customs of each place, combining local characteristics, culture and chain store style to create a feature that is visually different from other stores. Fried yogurt shops, such as Starbucks in Suzhou, combine the architectural features of local ancient towns very well. They are antique and at the same time reveal the modern and modern flavor of their own brands.

In terms of business model, fried yogurt shops can provide a leisure area. Today's young people not only pay attention to the taste of meals, but also tend to enjoy the relaxation and leisure while dining. With sufficient funds, if you can create a casual and comfortable atmosphere, you can retain consumers and gather popularity in the store.

Today’s consumers not only choose restaurants based on taste, but also pay attention to service. When operating a fried yogurt shop, you must always remind your employees to greet every customer with a warm and polite attitude. A good service attitude is often the key to impressing customers and is also the key to building a good reputation for the brand. Conduct regular market research to understand local trends, constantly improve your own shortcomings, and carry out optimization and innovation.

The last, but most important tip and lesson is to do marketing well. No matter how high-quality the product is, it needs to be matched with appropriate marketing methods. When selling fried yogurt, you must learn to use promotional methods cleverly, such as combining it with some eye-catching activities, such as buy one get one free during a specific period, etc. These methods can bring a lot of popularity and greatly increase sales. Investors need to develop a marketing strategy that suits them based on their actual situation.