It is also a challenge for novice entrepreneurs to design Logo online. What kind of takeaway Logo can be more attractive? Today, I will take you to learn the "design secrets" hidden in the takeaway logo.
0 1/ Type selection of takeaway Logo
The first category: graphics+text combination
, is the most common one. Extract the characteristic elements of the store as graphics, and the text part can be the name of the merchant/category or the slogan.
As a Logo, the refined element graphics can make users feel more real and concrete, not a simple and rough meal map, but a designed graphic; Second, it can effectively improve the professional reliability of the store and enhance the trust of users.
The second category: plain text Logo
Some take-away merchants directly use brand names, superimpose simple background colors, or decorate with simple lines, color blocks and background graphics. In addition to the name of the takeaway shop, the text can also be the signature product of the shop, such as hand-made beef balls; You can add a slogan with bright spots, such as stir-frying small bowls of vegetables, which directly attracts customers to click to buy and is simple and eye-catching.
And in this kind of Logo design, you can choose a more personalized title font, strengthen the thickness and size contrast between different characters, adjust the radian and other methods to highlight key characters, and the color of Logo characters should be obviously contrasted with the background color, so that customers can see it clearly at a glance.
02/ takeaway Logo color matching
Colors have their own tonality, cool colors are calm and quiet, and warm colors make them warm and lively. Similarly, in the logo design of takeaway merchants, we also need to consider the color matching problem.
In the catering industry, the most commonly used take-away logo colors are white, black, red, yellow or the same color. If you want to stimulate users to click to buy, give priority to the red system. Because red can stimulate people's desire to shop, just like the e-commerce platform basically gives priority to the red poster banner, and creates the perception of price concessions and event promotion for users.
03/ takeaway Logo design tool
For novice Xiaobai who has no design foundation, directly enter the name of your takeaway shop in the Xiao Zhi LOGO artifact search, generate a creative design scheme online, and click one button to edit and use it.
And the Xiao Zhi LOGO artifact has also prepared some selected Logo templates for everyone, which is very friendly to the design of Xiaobai! Just pick your favorite template, apply it with one click, and modify the text to get a good-looking takeaway logo! Good in-store conversion rate, let's start with logo!
How to design logo method 1: full name combination method
This is by far the most common and practical LOGO design method, which represents Taobao and Tmall. The advantage of designing an enterprise LOGO directly with the brand name is that after the LOGO is released, it can directly strengthen consumers' awareness of the brand and let consumers remember your LOGO and brand quickly. At the same time, using the brand name to make LOGO directly can also avoid duplication, infringement and many other troubles.
Method 2: Element substitution method
This LOGO design is very common in traditional brands. Modern enterprises and companies are not good at replacing elements. When designing their own logo, they replaced their own brand with another * * * element, so that their own brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.
Method 3: Cultural integration method
This LOGO design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This LOGO has rich characteristics of personality and humanistic thought, which has a good effect on improving brand tonality.
Method 4: Symbolic expression
This LOGO design method mainly adopts media techniques related to the expression content, such as graphics, elements or colors. The creativity of the media expresses the abstract connotation in a concrete way. The common LOGO is Unilever, and a U is full of all kinds of symbolic things. However, the design of LOGO in this way needs to understand, classify, summarize and generalize the meaning behind the brand. Only in this way can we extract representative symbol elements and design LOGO.
Method 5: Color matching method
This LOGO design method is widely used in the Internet field, and has certain modernity and visual impact, mainly because Internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO has a modern sense, it needs more abstract things to replace corporate brands, so that LOGO can convey the mood and tone of corporate brands.
Tea shop LOGO and simple VI design this is very simple.
I just finished the LOGO of a tea shop.
I read your name and task. It's very interesting and Q.
The task on my website is to design: sweetness list,
It is a website reward method.
Party A is free to set the price.
National designers participated.
Please search: Ziyin City website.
I can't post the website here.
I believe that your LOGO and VI will be very Q, very tense.
Once again, I wish you success, 500 cups a day.