What should WeChat WeChat official account send?

1. First, locate WeChat official account, look at your industry, see what you want to do with this number, and achieve what purpose, such as sending fashion information when you are making clothes, and sending health care information when you are making health care products, etc.

2. Who do you want to serve and attract people to pay attention to you? You can choose what they are interested in according to the people you serve, such as mothers can do parent-child classes, bosses can do management, etc.

3. Content is king. Emphasize that it should be valuable information for your users, so that they will take the initiative to pay attention to and check it, otherwise no one will read it;

4. You can also post some interactive content that causes buzz, plan some online activities, and use WeChat platform for interaction;

5. Ingeniously and softly implant your marketing promotion into your valuable content.

how to write the complaint suggestions in wechat WeChat official account and what to write?

Just write it according to the facts, not too official pleasantries, just write the situation in the most straightforward words.

How to write WeChat marketing strategy on WeChat public platform

Before doing online marketing, you should first position and plan your own enterprise. When you have the direction and strategy, you can better spread it and find accurate customers more pertinently. Although the world is big, not everyone is. We also don't want to think that everyone is our customer, as long as some people become our customers, we can gather, gather and gather again. An enterprise doesn't do everything, which means that you are nothing, only gather at one point and become stronger and bigger.

Never do the same thing with powerful competitors in the same field, but create different and asymmetric advantages.

For example, when someone sold mineral water, some people thought of it, and then added some color to the water, so there was orange juice. When other people's orange juice was very good, some people came up with something different from others, so there was orange juice with fruit. When fruit was added to the water, it became a fruit building, but the fruit building could not be sold as a drink. At this time, some smart people came up with it. All these new products appear because smart people have created their different symmetrical advantages in order to survive, become stronger and bigger in an increasingly competitive environment. At the same time, this is also why every enterprise needs to plan and position itself for the company when doing online marketing, find out the different and asymmetric advantages of its own company and competitors, and gather its own points to do well. Everything in a company lies in the boss. The boss's strategy is wrong, which is more terrible than the corruption of employees. The strategic direction is what a boss really needs to consider.

1. Content positioning-content is king

The positioning of content should be combined with the characteristics of the enterprise, and at the same time, it should be considered from the user's point of view, instead of just pushing the enterprise's own content. Remember that WeChat does not serve the enterprise, but serves the users. Only when users get what they want from your WeChat, will they be more loyal to you and become friends with you, and the next sales will be taken for granted.

remember, users come for your content, and the recommendation is because they think the content is valuable, so the content is king.

for the content of wechat, we have a "1+X" model, where "1" is the content that best reflects the core value of the account, and "x" represents the diversity of the content, catering to and meeting the needs of users and enhancing the attractiveness of the content.

For example, we operate the WeChat WeChat official account of Yongzhong Office, which is a WeChat public account with the theme of Office products, and its core content is the use skills of office. Although this part is practical, it is boring and users are not susceptible to interest, so we will supplement some content that office workers are more interested in, such as small workplace communication and life inspiration.

2. Push content-refuse harassment

At present, most WeChat public accounts have the function of sending messages in groups once a day, which is too few for many people, and I think it is too much. Now each user will subscribe to several accounts, and the information pushed can't be seen at all.

regarding content push, I mainly talk about two aspects.

① Push frequency: Do not exceed three times a week. Too many times will disturb users, and the worst consequence may be that users will cancel their attention to you; Of course, too few users will complain, thinking that your WeChat is just a decoration and will not get anything from you at all. So this degree must be grasped.

② Push form: It means that the content is not necessarily graphic and thematic, but also some short texts, and the text is usually about one or two hundred words. The key is that the content can arouse readers' thinking, generate sparks of thought and form a good interactive effect. For example, in the WeChat of "Xinqiao Public Relations", we regularly carry out some small surveys to ask readers for suggestions on content and push time in the form of short texts. This effect is very good. In a small survey, we usually receive hundreds of replies from users, so that we can not only realize interaction, but also understand users better, and users can also see what they want, which should be said to be a win-win result.

3. Manual interaction-communication is the soul

The essence of WeChat is a communication platform, and communication needs to be reciprocal, so manual interaction is essential.

personally, I'm opposed to setting up "message auto-reply", just like chatting auto-reply in qq, which is annoying and insincere. Enterprise WeChat public accounts should be able to achieve timely manual interaction. If they can't do this, it is difficult to play WeChat well.

I'm more concerned about the manual interaction of WeChat, and I often intentionally ...

What should I fill in the rule of keyword automatic reply on WeChat public platform

Just write the name, that is, the name of this rule

What is the abstract in WeChat subscription number

Hello, landlord!

abstract is also called summary and content summary. It is a short article that concisely and accurately describes the important contents of the literature without comments and supplementary explanations.

I hope my answer can help you. Please accept it! ! I wish you a happy life! !

How to write articles on WeChat WeChat official account is more attractive

Hello

Refer to my information

1. Subscription number keywords "new", "refined", "interesting", "strange", "accurate" and "mutual"

New: the core of subscription number lies in content, and only good content can deeply attract users. For the subscription number, you should consider whether the content you publish every day is fresh, just as we watch the news of a TV station on time, it can bring me unnecessary consulting information every day. For example, if I make a local food subscription number, then I will only recommend one food in different forms and series every day. This will make the user feel that your subscription number can keep him abreast of food information. Let users feel fresh about your account at any time.

Strange: I often look at the famous celebrities in Weibo and find that most of their contents are strange. Leave a few hands to become famous by scolding women, and talk about men and women without adding V. I think their "weirdness" is measured and exquisite. If their Weibo is positioned as a product, they all choose to satisfy the personality and emotion of modern people in content and theme. In terms of operational ideas, most of them are popular and alternative. To sum up, Jian Feng's strange thing is to satisfy the physical and spiritual feelings of modern netizens. Take some differentiated routes and try and innovate boldly.

I mentioned the word "strange" in a chat with a friend the other day. It's strange that there is salt and smell, and strange love and hate are intertwined.

Zhun: Now many people who do WeChat operations are transferred from Weibo operations. The "Zhun" mentioned here refers to the accurate positioning of their own accounts and the accurate positioning of account users. Now I see that many subscription numbers choose to be vertical and flat to operate. In this way, users also have a clearer understanding of the account.

interaction: it is necessary to interact with both the subscription number and the service number. On the one hand, interaction means that users know that you are a living person operating rather than a machine, and secondly, interaction can deepen users' feelings for the account and increase users' stickiness to the account. At present, IT teahouses are also trying to have an interactive topic every night to narrow the distance between users and accounts.

second, the service number keyword "convenient, rich, active, interactive, consulting service"

convenient: the service number can apply for a custom menu bar and enjoy more development interfaces. Enterprises can use the development model to make users more convenient to query and use accounts.

rich: provide rich account playing methods, such as scratch music, lucky wheel, one stop to the end, weather query and other functions to enrich account playing methods and contents.

activities: although enterprises can only send messages in groups once a month, enterprises can hold WeChat activities once a month.

Interaction: Due to the limitation of mass messaging, enterprises should actively interact with fans and cultivate loyal fans.

consulting service:

2. the enterprise background data is connected with the wechat foreground to provide users with valuable information.

3. Improve service quality, grasp and cultivate users' habits and loyalty

4. Weibo and WeChat are used in both directions, and Weibo is used to spread information and WeChat serves users.

I'd like to share some details about the account.

1. Mass messaging is usually between 8: am and 9: am, and between 6: pm and 22: pm. Most users are playing mobile phones and chatting on WeChat during this period.

2. If it is a subscription number, it is best to give it a name with personality and attitude, such as logical thinking. If it's the service number, it's better to be the official name, and go to authentication.

3. It's best not to push more than three messages. Just suggest a headline and an interactive topic.

4. The content is simple and organized, and the content of the article is most suitable to be presented in the form of pictures and words. Only the article should not exceed 8 words.

5. Encourage fans to share their circle of friends, which can be encouraged through activities.

How to write the marketing plan of WeChat public platform?

wechat public platform marketing, I hope this article is helpful to you

first of all, as a wechat WeChat official account, you must have something to keep people alive. You attract people, but when others look at it, your WeChat official account has no content, so fans won't stay long.

The so-called content includes the following points:

1. Selling products, product pictures do not require how exquisite they can be, but at least people will have the urge to look at them once. At the same time, the product details page should be as complete as possible. If you have the time and energy, you can make several main products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will be at least 5% higher.

2. It has its own unique style. No matter the color or the overall style, you have to do it with your heart. Don't just bring in some messy pictures and lower your level. If you need to learn more about WeChat operation,

3. There are regular preferential activities. Fans are willing to stay, and there must be certain interests. If you don't make any movement for ten days and a half months, the fans' interest will decrease until they stop paying attention.

4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it will be difficult to run away. If you need to learn more about WeChat operation,

5. Don't let your page scare away "users with difficulty in choosing". This sentence means that you have done all the previous points, but the page is too "fancy" For example, the main interface is generally three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem comes. Some people make their second-level menus very confusing. For example, fans can't find the entrance to your store homepage; For example, put the pages of service class and interactive class into a menu item; For another example, the acquisition of menu names makes people unable to understand at a glance what it is for. At the same time, the pages should be classified one by one, and never be messy. It introduces products and enterprises, and belongs to the same category; It is interactive with fans and falls into another category; It was prompted by some shopping help, and it belongs to the same category. Otherwise, when fans see those menu items that only you can understand, they are at a loss, and they will think that your WeChat official account content is very confusing and have a bad feeling.

first, do your own basic content well, and the next step is to popularize and add powder. Don't believe the myth that a circle of friends sells things with a monthly income of tens of thousands or even millions. Why? Because it's really a myth, haha. So, how to add powder? How to promote it? It's actually one thing. First of all, talk about QQ group adding powder. I want to say that this method is simply weak. QQ group promotion is the same as brushing the screen in a circle of friends, which will only lead to three results: 1.qq groups are directly kicked out after sending links or QR codes. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are doing promotion, so apart from the first time and the second time, the latter is basically ineffective promotion) 2. Tired 3. Waste time 4. Affect the feelings between friends.

The available and effective methods are as follows:

Offline promotion:

1. Offline cooperation promotion.

this needs to be combined with product characteristics. For example, if you are doing women's wear, this can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Search the recent spending power survey to understand. College students generally have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some clubs in the school to do some activities, such as a talent contest and a welcome party, provide some clothes, do a fashion show, and enjoy a discount on code scanning (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, if I do household appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. Such fans are generally of high quality, and the input cost can increase or decrease in time with the effect, which is very flexible. For those who sell other products, please use the method of giving inferences by analogy. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way and meet the tastes of fans, the method that suits you can be copied continuously. If you need to learn more about WeChat operation,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places and doing some recreational activities will also bring different ...

How to write the title of WeChat WeChat official account, which reads "Wang"

There are many ways to write the title of WeChat WeChat official account, and the following are for your reference:

The first type of question-and-answer type

The title is that questions can cause fans to sing.

the second celebrity-style

celebrity effect, the more famous the celebrity mentioned in the title of WeChat, the more attractive it is. This article is based on celebrities.